Quiz 7 study guide – Flashcards

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question
What allows user to access the WWW?
answer
Web Browser
question
Many social media sites today allow you to customize your web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com ?
answer
Universal Resource Locator
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What is the difference between ecommerce and ebusiness?
answer
Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations
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What measures the number of people a firm can communicate with all over the world?
answer
Information Reach
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Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?
answer
Personalization
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What occurs when a business sells directly to the customer online and cuts out the middle man?
answer
disintermediation
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Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?
answer
Viral Marketing
question
Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, WA area. Bonnie is highly technical and uses many types of online marketing techniques to increase business. One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using?
answer
a banner ad
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What are the four main types of ebusiness models?
answer
business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
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Carfax is an example of a company who sells its products or services directly to its consumer's online. Which ebusiness model is Carfax using?
answer
B2C
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