question

Which term first appeared in a 1984 New York times about the activities of President Reagan's reelection campaign

answer

spin

question

What has given the field of public relations a boost in recent years?

answer

the rise of the internet and social media

question

The following is one of the key words used in most definitions of public relations

answer

management

question

Editors who determine the material in a press release will be used or simply thrown way are called

answer

gatekeepers

question

Which of the following is a fact that has fueled the trend toward IMC?

answer

the recognition that the marketing of products and services can be affected by public and social policy issue the fact that marketing now deals with a much broader array of audiences, or publics, than in the past the realization that advertising deals with the policies and performance of the entire organization

question

The commission of public relations education has specified that one course that should be required for all of college PR majors is

answer

introduction to public relations networking skills

question

Richard Mintz, managing director of the Harbour group in Washington DC, is of the opinion that journalists, by their nature, don't make great public relations people because

answer

They're trained to be objective rather than to take sides they are as a group, too politically liberal

question

Increased salaries and promotions go to PR professionals who show top management how to

answer

solve problems creatively

question

in government, a public relations specialist may be called a

answer

press secretary

question

Financial relations is also known as

answer

investor relations

question

What does the public relations society of america have to say about misrepresenting the nature of editorial content or intentionally failing to clearly reveal the source of message contents in internet communications

answer

it is unethical

question

what percentage of undergraduate hours in public relations coursework does the Commission on PR Education require for a college major in public relations?

answer

25-40%In recent years, many so called "grass roots" or "citizens" organizations in America are

question

In recent years, many so called "grass roots" or "citizens" organizations in America are

answer

disguising or hiding the true identity of their members and/or sponsors

question

What do most professional groups believe is the primary purpose of establishing codes of ethics?

answer

education and information

question

Which PR professional organization of the worlds largest professional public relations organization, which has 300 college campus chapters?

answer

Public relations society of America

question

what is one problem with the video news release that your text identifies

answer

tv stations air VNRs without disclosing their sources. They usually look like they were made by amateurs

question

which of the following is something that an ethical PR professional would not do?

answer

lie on the behalf of clients

question

What is the chief measure of a public relations person?

answer

adherence to professional standards of conduct

question

Which of the following is an example of ethical conduct on the internet

answer

clearly revealing the source of any information you post

question

why did Marissa Shorenstein, press secretary of New York's governor David Paterson, walk away from her 154,000 job?

answer

because the governorr duped her into playing a role in covering up the explosive domestic case against another top aide because she was convicted of bribing journalists to write stories favorable to the governor

question

which employment category represents the highest membership in both the Public relations Society of America and the international association of Business communicators?

answer

corporations

question

Which PR professional organization bases its code of ethics on the charter of the united nations

answer

international public relations association

question

What is a major barrier to the professionalism of public relations

answer

the mindset that many PR practitioners have toward their own work

question

Mark Knapp makes the case that ethics is relatively straightforward and uncomplicated

answer

false

question

how do journalists, for the most part, view gifts from PR practitioners?

answer

as bribery to get favorable coverings

question

What has TV guide, as well as activist groups, called video news release

answer

fake news

question

what is one reason why the field of public relations does not qualify as a profession in the same sense that medicine and law do at present time?

answer

it does not state laws that govern admission to the profession. It is, in essence, a media endeavor

question

Professional organization is an umbrella group of more than 70 national organizations representing more than 160,000 professionals around the world?

answer

global alliance for public relations and communication management

question

what can professional organizations offer PR practitioners?

answer

professional development programs

question

which corporation does your text for asking its staff to evaluate ethically compromising situations in case studies to promote ethical professional conduct?

answer

CarryOn Communications

question

a person who indirectly influences the work of others through recommendations is performing this type of function

answer

staff

question

To public practitioners, human resources, advertising, and marketing are often seen as sources of

answer

friction

question

Small-scale Organizations of low complexity usually have public relations persons working in roles that are primarily

answer

technical

question

public relations by most accounts is primarily considered a "staff" function

answer

true

question

Which is the most frequently outsourced public relations activity

answer

writing and communications

question

this term best describes the notion of high authority and power associated with the dominant coalition

answer

mixed organic/mechanical

question

The standard industry practice is to bill clients

answer

at least 3x a persons salary

question

the business leader reported to have created the first corporate public relations department is

answer

George westinghouse

question

an outside firm does not need a prolonged briefing period regarding the client because of their expertise in diverse areas

answer

false

question

A retainer fee in public relations firm essentially means that the firm is

answer

on call

question

if an informational brochure about autism is prepared by the medical division, and it must have approval from the public relations department before production, the pR department is described as having

answer

concurring authority

question

Grunig's IABC foundation research study on "excellence" notes all of the following about public relations EXCEPT

answer

it should replace marketing and advertising as financial liaisons for the company

question

Todays full-fledged public relations firms offer all of the following EXCEPT

answer

symmetrical management

question

The practice of purchasing expert communication services from outside the organization

answer

outsourcing

question

The standard "markup" in public relations firms is 40-50%

answer

false

question

The "domination coalition" refers to a situation where public relations practitioners are subservient to marketing and related functions

answer

false

question

According to your text, public relations and _____ departments often collide because they compete for funds to communication with external audiences

answer

advertising

question

Clients often criticize public relations firms for all of the following EXCEPT

answer

objectivity concerns

question

The tylenol study is a prime example of a business where public relations was in a technical or an advisory function

answer

false

question

The most widely used billing method by pr firms is "pay for replacement"

answer

false

question

Public relations has a generally lukewarm return on investment (ROI) of about 210%, but the rate is considered acceptable because pr is not considered a "bottom line" function

answer

false

question

"turf battles" between pr personnel and human resources managers are relatively non-existent because the 2 areas rarely overlap

answer

false

question

Which is not a key attribute in becoming a communication "head" or "leader"

answer

working independently

question

most revenues from public relations firms come from implementing tactical aspects

answer

true

question

One study of a medium sized Us corporations by the conference board found that the # of professionals in a typical public relations department is

answer

nine

question

Reinforcement refers to the notion of

answer

ongoing effort to preserve reputation

question

Which is not considered an out of pocket budget expense

answer

salaries

question

Which is not one of the 3 kinds of situations that dictate the conduct of a pr program

answer

need-based with regard to company expectations and ideals

question

The acronym MBO stands for management by

answer

objective

question

which is not a likely example of "nonverbal support" in the MBO perspective

answer

advocacy

question

Systematic planning cannot prevent haphazard, ineffective communication

answer

false

question

Objectives aren't the end result of a campaign, but the means to achieve a result

answer

false

question

which is not a significant aspect for establishing a calendar and timetable for a program?

answer

financial considerations

question

Informational objectives are bottom line oriented, and based on clearly measurable results

answer

false

question

A gantt chart is essentially a

answer

2 sided calendar matrix

question

Approximately how much of a pr budget should be allocated toward contingencies or unexpected costs?

answer

10%

question

Objectives are usually stated in terms of

answer

program outcomes

question

the first major component of the planning process in public relations is a

answer

situation analysis

question

The Tyson"fight against hunger" primarily targeted media outlets

answer

false

question

A gantt chart is often is used in compiling for campaigns

answer

true

question

Motivational objectives are often measured and evaluated by increases in sales or market share

answer

true

question

The specific, sequential activities that put strategies into operation and help to achieve stated objectives are known as

answer

tactics

question

The most effective medium in terms of overall popularity and its ability to elicit emotions is

answer

television

question

What are the 8elements of Program Planning

answer

Situation Objectives Audience Strategy Tactics Calender budget Evaluation

PUR midterm – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards