Public Speaking-CHP 16 – Flashcards

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persuasion (306)
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the process of creating, reinforcing, or changings people beliefs or actions
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mental dialogue with the audience (310)
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the mental five and take between speaker and listener during a persuasive speech
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target audience (310)
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the portion of the whole audience that the speaker most wants to persuade
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question of fact (311)
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a question about the truth or falsity of an assertion
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question of value (313)
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a questions about the worth rightness morality and so forth of an idea or action
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question of policy (315)
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a question about whether a specific course of action should be taken or not
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speech to gain passive agreement (316)
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a persuasive speech in which the speakers goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy
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speech to gain immediate action (316)
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a persuasive speech in which the speakers goal is to convince the audience to take action against in support of a given policy
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need (317)
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the first basic issue in analyzing a question of policy, is there a serious problem or need that requires a change form current policy?
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burden of proof (317)
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the obligation facing a persuasive speaker to prove that a change from current policy is necessary
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plan (317)
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the second issue in analyzing a question of policy: if there is a problem with current policy, does the speaker have a plan to solve the problem?
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practicality (318)
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the third basic issue in analyzing a question of policy: will the speakers plan to solve the problem? will it create new and more serious problems?
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problem-solution order (319)
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a method or organizing persuasive speeches in which the first main point deals with he existence of a problem and the second main point presents a solution to the problem
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problem-cause-solution order (320)
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a method of organizing persuasive speeches in which the first point identifies a problem the second main point analyzes the cause of the problem in the third main point presents the solution to the problem
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comparative advantages order (320)
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a method of organizing persuasive speeches in which each main point explains why speaker solution to the problem is preferable to other proposed Solutions
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Monroe's motivated sequence (321)
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a method of organizing persuasive speech that seek immediate action. The five steps of the motivated sequence our attention, need, satisfaction, visualization and action
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Explain the difference between an informative speech and a persuasive speech.
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an informative is only telling about a topic a persuasive is trying to convince someone of an attitude or belief about a topic
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Why is speaking to persuade MORE challenging than speaking to inform?
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because you have to change someone's opinion or belief which may have already been set
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What does it mean to say that audiences engage in a mental dialogue with the speaker as they listen to a speech?
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because they are asking questions and making decisions about what the speaker is saying while they are speaking
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What implications does this mental give-and-take hold for effective persuasive speaking?
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the speaker should try to answer questions that the audience may be thinking, they can try and build off audience questions
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What is the target audience for a persuasive speech?
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to convince the audience to think a certain way about a topic
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What are questions of fact?
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a question about the truth or falsity of an assertion
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How does a persuasive speech on a question of fact differ from an informative speech?
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because you were simply trying to persuade them to believe that something is true or false
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Give an example of a specific purpose statement for a persuasive speech on a question of fact.
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to persuade an audience an earthquake of 9.0 or above on the Richter Scale will hit California in the next 10 years
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What are questions of value?
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a question about the worth, rightness, reality, and so forth of an idea or action
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Give an example of a specific purpose statement for a persuasive speech on a question of value.
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to persuading my audience that bike riding is the ideal form of land transportation
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What are questions of policy?
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a question about whether a specific course of action should or should not be taken
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Give an example of a specific purpose statement for a persuasive speech on a question of policy.
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should the US make change their Healthcare System
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Explain the difference between passive agreement and immediate action as goals for persuasive speeches on questions of policy.
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difference is to gain immediate action you want the audience to be convinced to do something with but with the passive agreement they simply have to agree with but not necessarily be encouraged to do anything about it
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What are the 3 basic issues you must deal with when discussing a question of policy?
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need, plan, practicality
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What will determine the amount of attention you give to each of these issues (from question above) in any particular speech?
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how well is the speech delivered
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What 4 methods of organization are used most often in persuasive speeches on questions of policy?
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problem solution order, problem cause solution order, comparative advantage order, Monroe's motivated sequence
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What are the 5 steps of Monroe's motivated sequence?
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attention, need, satisfaction, visualization, action
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Why is the motivated sequence especially useful in speeches that seek immediate action from listeners?
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is it as good at spuring listeners to action
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