Public Speaking CH.5

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General Purpose
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Overarching goal of a speech to inform, persuade, or entertain.
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Specific Purpose
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Precise statement of the desired audience responses.
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Central Idea
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One-sentence summary of the speech content.
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Main Idea
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Ask whether your central idea: has logical divisions, is true for a number of reasons, can be supported with steps.
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Behavioral Objective
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Wording of specific purpose in terms of desired audience behavior.
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Blueprint
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Central idea of a speech with a preview of the main ideas.
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Steps of Speechmaking Process
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1. Consider Your Audience • Gather and analyze information. • Consider culturally diverse backgrounds. 2. Select Your Topic • Should Be: o Relevant to the interests and expectations of your listeners. o Appropriate to audience and the assignment. o Interest you. o Challenging. o Important. o Take into account knowledge audience already has of topic. 3. Determine Your Purpose • General and Specific Purpose. 4. Develop Your Central Idea • NOT a phrase or question. o Direct and Specific o Single Idea o Audience-centered 5. Preview Main Ideas • Blueprint previews your main ideas and the order you plan to discuss them. • Usually at the end of the introduction.
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What are the Three General Purposes?
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• To inform – To share information with listeners by defining, describing, or explaining a thing, person, place, concept, process, or function. • To persuade – To change or reinforce a listener’s attitude, belief, value, or behavior. • To entertain – To help listeners have a good time by getting them to relax, smile, and laugh.
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What is a Specific Purpose? What is its function?
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• It is what you want your audience to do at the end of your speech. • Three Rules to Formulate Specific Purposes: o Use words that refer to observable or measureable behavior. o Limit the specific purpose to a single idea. o Make sure your specific purpose reflects the interests, expectations, and knowledge level of your audience.
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The Central Idea Should Be:
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o Be a complete declarative sentence. o Use direct, specific language. o Be a single idea. o Be an audience-centered idea.

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