Privacy Issues Related to Personal and Business-Related Cybersecurity Scenarios Essay Example
Individuals value their privacy as well as the protection of their personal areas in life. They do value some control over who does know anything about them. Most of the time they do not want their personal information being accessed by anybody at any time. Analyzing personal privacy issues that are related to various business-related and personal scenarios in cybersecurity does suggest that private rights should be respected to a substantial level, though it has been evidenced that businesses do have the right of protecting their interests as well as to carry out operations without extreme regulatory interference. In most cases, cyberspace security has taken precedence over the privacy of customers so as to prevent network and data breaches and as well enhance innovation (Gerhardt et al., 2013). Access to this can lead to compromising or undermining competitors’ entry or access to the firm�
...��s internal information as well as communications or by regulatory structures that will have to hinder firms from breaching customers’ privacy issues. This paper considers the privacy of three organizations, their privacy policies, sensitive customer information and any cybersecurity scenarios they have ever encountered in protecting customer’s information.
The first organization to be considered in this paper is the McDonald’s business enterprise. The mission statement for this firm is “to be our customer’s favorite place and way to eat and drink. They are dedicated in being a great place for their employees to work, as well as being positive and strong presence within the community. They are aimed at delivering quality service, value customers and cleanliness as the customers expect from their golden arches.
The privacy policy of this business entails the following (Gerhardt
et al., 2013). It does collect personal data that is provided directly to them. This includes the individual’s name, delivery address, email address, phone number, date of birth, social media handles, payment method and the photographs that can be used as identifying information that is provided by the customer which can be used on how to deliver particular collection channels (Gerhardt et al., 2013). While in their website or applying, the other personal information that is collected entails one’s location information, if the individual permits this, the precise location of the device is collected, the transaction information is also collected. In this the details of when did one place an order via their website or during application is sampled ant it entails the products that have been ordered, the time and date of the order. The preference and usage is also collected about how individuals interact with their websites or applications such as the pages that have been visited, the settings and preferences one chooses and this is done by using cookies or other technologies. The device information is also collected and other information such as the IP address, browser type, times and dates of access (Daley, 2016).
Additional information that may be collected about the individual and third parties includes when one decides to create an account or register for a particular service or product via their website or application if one uses social media such as Facebook. The information collected by Mc Donald may be shared within the McDonald’s family in which it entails, franchisees, affiliates, subsidiaries and McDonald corporation (Gerhardt et al., 2013). The recommendations for this firm that they can consider in
protecting the privacy of users that enter their sites as well as their customers’ is as follows. The company needs to protect their servers that host all these data from being accessed by unwanted individuals that may obtain this information and use it for fraudulent purposes. They also need to undertake monitoring by scanning potential threats that make initiated by clients who might want to access the information of other customers and use it to solicit customer of money or other privacy issues from them. They are also supposed to be capable of identifying any trouble spots that may arise as soon as possible and deter any damage that may be brought forth (Daley, 2016).
The next organization to consider is the Wendy Company. This firm does deal with fast-food chains and it is operated in New Zealand. The mission statement for this fast food chain is provided to the employees is in what they believe guidelines that serve both as the internal mission statement as well as the external customer goal. They believe in the following: Quality is the recipe in this they do not cut into the corners of their products, employees or service. The next one is treat everybody with respect, one is supposed to be kind and genuine as well as lend another person a helping hand. The next mission statement is to do the right thing, this entails having integrity, being honest as being the rules in which to live by. The next one is that profit means growth, they believe in teamwork leading to success (Daley, 2016). The other mission statement they have is in the believe of giving back,
this is done by making the community to be much better every single day. Wendy franchise beliefs in delivering superior quality services and products to their customers and the communities through innovation, leadership and partnerships.
The privacy policies for wendys.com are incorporated into the terms of use which the customer needs to sign between him and the firm. The policies are supplemented by addition policies that are relevant to particular activities. The data is collected is mostly through cookies and web beacons, any visitor that visits their site, some information is automatically collected. The information is collected for various reasons such as to manage site traffic, improve user experience, detect, prevent or investigate fraud, track the data of the total number of visitors, assess how effective they are in promotional services, browser types, IP address, the time and pages viewed as well can be used so at to remember when one returns to the site.
The information is generally not shared that has been collected from the cookies to third parties except it’s given to their service providers that fall within organization (The Wendy’s company, 2015). Other additional information that is collected includes name, telephone number, one’s preference to products, physical address, services or programs one is participating in their surveys, promotions, sweepstakes, contests, loyalty programs, credit or debit card information and employment related information. The recommendations that can be applied in this franchise include such as they should offer better and appropriate support that needs to resolve any situation when customers or users do query or misinterpret the information that they have provided. They should also monitor these private policies their effectiveness in achieving their objectives
at intervals that are optimum as well as they should bring any issues about implementation of the policies to the intended and appropriate stake holders.
The third firm to be considered is Burger King franchise. Their mission statement is to offer reasonable priced food that is quality, served quickly and is attractive in clean surroundings. In their privacy policy, the data is collected is recorded in the internet servers in which the burger king franchise is operated. Non-personal information that is collected include mobile device unique ID, IP addresses, type of the mobile phone or the operating system, the frequency and number of visitors to their website and the type of the browser that is being used (Burger King Worlwide, Inc, 2014).
The data is collected using cookies. The cookies are mostly used to determine the number of unique visitors into their website, recognize visitors, ascertain which website pages they have visited and for conducting internal reviews for their website. The information is thereafter personalized according to customer expectations or experience. Web beacons are at times used in counting the page visits for the users and be used in improving their website from the feedback they obtain. For this, firm, the recommended policy that may be of importance to them so as to avert the threats of cybersecurity, it is better for them to develop clear policies that can bring about an improve user experience in which the threat of their personal information being used maliciously is averted as well as a strike of balance between what is important to be collected from the customers and the other private information be omitted while being collected (Burger King
Worlwide, Inc, 2014).
In summary it can be observed that the above organizations from their mission statements and privacy policies, they are concerned with the privacy of the customers and users that visit their websites. In this dawn of technology, it is imperative for all organizations to keep eye on the issues of cybersecurity. Organizations are now required to be diligent in the ways and manners they collect personal data. They need to act responsible be prepared to face the challenges of modern day data privacy management.
References
- Gerhardt, S., Hazen, S., Dudley, D., & Freed, R. (2013). FRANCHISOR FEES & EXPENSE REQUIREMENTS BASE LINED TO MCDONALD'S CORPORATION. ASBBS Ejourna
- Daley, J. (2016). And the Frannie goes to.. Entrepreneur,
- Lawrence, A. (2014). FRANCHISE PLAYER. Fortune,
- The Wendy's Company. (2015). Wendy's Company MarketLine Company Profile
- Burger King Worldwide, Inc. SWOT Analysis. (2014). Burger King Worldwide, Inc. SWOT Analysis,
