Principles and Practice of Sports Management: Ch: 3, 8, 12-15 & 18 – Flashcards
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Ambush Marketing
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capitalizing on the good-will associated with an event without becoming an official sponsor
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Customer Relationship Management
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the implementation of relationship marketing practices
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Demographic
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a specific group of individuals who are being target marketed
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Fan Identification
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the sense of oneness with or belongingness to an organization
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Marketing Mix
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the controllable variables the company puts together to satisfy a target group
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Pass-By Interviews
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onsite interviews in heavy traffic areas that use one or more visual aids to access the interviewee's reaction to visual aid
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Relationship Marketing
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the aim of building mutually satisfying long-term relations with key parties-customers, suppliers, distributors-in order to earn and retain their business
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Segmentation
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identifying subgroups of the overall marketplace based on a variety of factors Ex: age, income level, ethnicity, geography, lifestyle tendencies
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Sponsorships
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the acquisition of rights to affiliate or directly associate with a product or event for gaining benenfits related to affiliation
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Target Market
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the group of consumers to whom a product is marketed to End of Chapter 3 Vocab
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Aftermarketing
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providing continued satisfaction and reinforcement to individuals or organizations who are past or current customers
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Benefit Selling
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involves the promotion and creation of new benefits or the promotion and enhancement of existing benefits
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Customer Relationship Management (CRM)
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enables sports organizations to build and utilize a database of demographic for existing and potential customers
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Direct Mail
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marketing solicitation sent via e-mail to current or potential clients
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Eduselling
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suppling information and assistance to potential sponsorship decision makers to enhance product knowledge, product benefits, and sense of partnership between rights holder and buyer
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Personal Selling
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face to face, in person selling that incorporates the organization CRM
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Sales Investory
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the products available to the sales staff to market, promote and sell
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Telemarketing
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utilizing telecommunications technology as a part of a well-planned, organized, and managed sales effort with non-face to face contact
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Up-Selling
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the action of moving customers up "the escalator" from purchasing single-game tickets to full-season ticket packages End of Chapter 14 Vocab
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Activation
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commiting finicial resources in support of a company's sponsorship through promotion and advertising includes the sports property image
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Cross-Promotion
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a joining together of two or more companies to capitalize on a sponsorship or expand their scope
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Ethnic Marketing
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advertising that targets an ethnic group, such as Hispanics or Blacks
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Freestanding Inserts (FSIs)
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coupon sections found in Sunday papers
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Point-of-Sales / Point-of-Purchase Marketing
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the action of attracting consumers attention to their product or service and their promotional campaign at the retail level
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Premiums
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merchandise offered free or at a reduce price as an inducement to buy a different item or items
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Sales Promotion
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a variety of short-term, promotional activities that are designed to stimulate immediate product demand
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Sampling
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giving away free samples of a product to induce consumers to try it
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Sweepstakes
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games of chance or luck End of Chapter 15 Vocab
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Faculty Athletics Representative (FAR)
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a member of an institutions staff who represents the institution as it relates to the NCAA and its conference
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Football Bowl Subdivision (FBS)
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a category of D-I that must meet minimum attendance requirements for football
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Football Championship Subdivision (FCS) (Division I-AA)
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a category of D-I that play below that of Division I-A; no attendance requirements
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Intercollegiate Athletic Association of the United States (IAAUS)
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the forerunner of the NCAA created to making football safer and more exciting to play; formed in 1905
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National Association of Intercollegiate Athletics (NAIA)
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an athletic governance organization for small colleges and universities; formed in 1940
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Title IX
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litigation aimed at eliminating sex discrimination in any educational program or activity that receives federal funding End of Chapter 8 Vocab
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Athletic Footwear
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branded and unbranded shoes for casual wear or active usage
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Branding
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the cumulative view, beliefs, and associations of consumers and others about a brand
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Entrepreneur
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a person who creates an idea for a better use of existing technology
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Global Sourcing
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the use of whatever source around the world that will efficiently produce a company's products
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Licensed Products
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items bearing the logo or trademark of a sport organization; which generates a royalty
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Licensess
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the manufacturers of a licensed products
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Licensors
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teams and leagues that own the rights to logos, names, etc.
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Properties Division
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for profit branch of a league that administers the league's licensing program Ex: approve licensees, police trademark infringement, distribute licensing revenues
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Royalty
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fee paid to the licensor for use of trademarks on products
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Trade Associations
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organizations dedicated to promoting the interests of and assisting the members of a particular industry
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Trademarks
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word, name, or symbol used by a manufacturer to identify goods from those sold by others End of Chapter 18 Vocab
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Ancillary Revenue
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the sale of food and beverage, merchandise, parking charges, ticket fees, and sponsorships
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Bonds
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issued by large corporate entities or governments that allow the borrower to borrow large dollar amounts usually for a relatively long period
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Booking Director
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responsible for scheduling events for a facility
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Box Office Director
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responsible for the sale of all tickets to events also collects all ticket revenue
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Convocations
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assembly of people for a specific purpose
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Event Director
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involved in planning, organizing, and executing projects, celebrations, sporting contests
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LEED Certification
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helps operators identify green building design, construction, operation, and maintenance Leadership in Energy and Environmental Design
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Local / Civic Venues
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typically located in towns or small cities,offers small capacity
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Marketing Director
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involved with analyzing and purchasing media, coordinating promotions, and designing marketing materials
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PR Director
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works with media, tv, radio news directors, newspaper editors, and reporters, to establish or promote a person, organization or product
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Trade Shows
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multiple day events held annually in the same location
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Universal Design
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makes facilities more accessible for all people specifically those with disabilities
