Price Elasticity Of Demand Test Questions – Flashcards
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%△ is always...
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(Difference / Original)x100
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Price Elastic Demand
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Demand is price elastic if the value of elasticity is greater than -1 (PƐD>-1). If Demand for a good is price elastic then a %△ in P will bring about a large %△ in QD
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Elastic Demand Revenue
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Increase In Price = Fall in Revenue (Drop in price to increase revenue)
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Price Inelastic Demand
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Demand is price inelastic if the value of elasticity is between 0 and -1. (0<PƐD<-1). %△ in P is greater than %△ in QD
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Inelastic Demand Revenue
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Increase in price = increase in revenue.
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Unitary Elasticity

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PƐD = -1 Increase %△ in P = Decrease %△ in QD Rectangular hyperbola.
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Perfectly Inelastic Demand Curve
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PƐD = 0 %△ in QD = 0% No change in demand regardless of price change (therefore increase in price increases revenue). EG: drugs.
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Perfectly Elastic Demand Curve
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PƐD = - infinity Any change in price leads to demand falling to 0. (never a decrease in price because this decreases revenue). Hypothetical. Lots of perfect substitutes.
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Factors Influencing Price Elasticity of Demand (PƐD)
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- If the product is an essential (e.g.: insulin = inelastic) - Availability of substitutes (more substitutes = elastic) - Width of market definition (wider market = less substitutes = more inelastic) - Number of complements (high number of complements = inelastic) - Strength of brand (stronger = more inelastic) - Level of addiction (change in price doesn't affect demand = inelastic) - Time (longer period of time = elastic) - % of Income (small% = inelastic).
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Income Elasticity of Demand (YƐD)
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A measure of the responsiveness of demand to changes in income.
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YƐD formula

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%△QD / %△Y
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YƐD values
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- When YƐD is positive the producer is a normal good (YƐD>0) - Normal Necessities (Income Inelastic) e.g. fruit/milk are between 0 and 1. (0<YƐD1) -Inferior goods have a negative YƐD. They are counter cyclical.
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Cross Price Elasticity (XƐD)
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Measures responsiveness of demand for one good given a change in price of another.
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XƐD Formula

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%△QD of A / %△P of B
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XƐD Values
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Complements are negative. The stronger the complementary nature the bigger negative number. Substitutes are positive. Unrelated goods are 0.
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Price Elasticity of Supply (PƐS)
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A mesure of the responsiveness of supply to change in price.
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PƐS Formula

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%△QS / %△P
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PƐS values

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Elastic > 1 eg: manufactured goods Inelastic < 1 eg: natural resources Perfectly Elastic = infinite Perfectly Inelastic = 0 Unitary Supply = 1
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When will market supply be price elastic?
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When PES is greater than 1. Factors: - Supplier has spare capacity to increase output. - High stock levels are available - Short production time frame - Ease of substitution is high (resources can be reallocated.)
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