Portes 5 Forces Model Essay Example

specifically to the Australian, Middle East, West Asia, North Africa, Poland, Russia and Kazakhstan markets. This is independent of the manufacturing and supply operations of its Tetley and other subsidiary companies. Tata Tea brand is accorded "Super Brand" recognition in the country. A wholly owned subsidiary was incorporated in 1987 and named as Tata Tea Inc, in the U.

S. A.Tata Tea took its brands to the global market in the 1990s and Cochin Spices Centre was built in the same year. In the year 1991, the company acquired 52. 5% shareholding in consolidated Coffee Ltd (Tata Coffee Ltd.

) and in the same year the company has set up a pilot plant at Munnar for the production of Button Mushrooms and commenced test marketing the produce. Tata Tea formed the Joint Venture in Sri Lanka and initiated Estate Management Services (P) Ltd in the year 1992 and the International business division was established to consolidate export operations and to provide forays into foreign operations.Tata Tetley was established in the year 1993 by Joint Venture alliance with Allied Lyons plc. During the year 1995, the company introduced Polpacks in the South and North and which were well received by the segments.

In 1996, the company acquired 51% shareholding in Watawala Plantations Ltd through its Lankan JVC. The Tata Tea Ltd, which was the first company to introduce 100 percent instant tea to the United States in 1997 and the company's popular brand, Tata Tea Premium was launched in the twin-cities of Hyderabad and Secunderabad.In the year 1998 the another a new brand `Agni' was introduced by the company in the economy sector. During the period

2000, Tata Tea acquired the Tetley Group Ltd. , UK and has drawn up plans to market packet tea under the newly acquired Tetley brand in India, West Asia, the Confederation of Independent States and Russia.

After a year, in 2002 the company appointed consultancy firm BCG to guide on integration process with Tetley.In the year 2004, the company sets up country's first-ever tea museum at Nullathanni Estate in Munnar and Tata tea rolls out 'Select Finest Assam' tea in UAE. Bambino Investment & Trading Company Ltd was merged with the company. As on October 2005, Tata Tea Limited's subsidiary, Tetley US Holdings Limited, USA has acquired FMALI Herb Inc.

and Good Earth Corporation and also Tata Tetley Ltd was amalgamated with company, which was wholly owned subsidiary. The company transferred its undertakings in South India Plantation Operations (SIPO) in the same year 2005.