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Neville Brody’s Design of the Postage Stamp
Neville Brody’s Design of the Postage Stamp

Neville Brody’s Design of the Postage Stamp

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  • Pages: 3 (1362 words)
  • Published: January 17, 2018
  • Type: Case Study
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The influences that captured Manville Broody were Dadaism, Futurism and Pop art. The mall Influence on him was the era of punk rock in 1977. A famous piece created was putting the Queen's head sideways on a postage stamp this impacted on him hugely which nearly got him expelled out of college. Manville Broody is a internationally renowned designer who Is strongly Influenced In art movements such as, Dadaism, Futurism and Pop Art. These art movements mantled old Ideas about painting, art and design. Broody has always been a free thinker and always believed in pushing people to their Limits.

In 1997, punk rock was Introduced Into London. He was rebellious, and was not afraid to push the Limits of his unconventional methods. The punk era lead Manville Broody, who was currently studying at The Hammerheads College of Art, place the Queen's head sideways on a postage stamp. This political stunt nearly got him expelled from college. This reflects Brood's work today as a graphic designer, typographer and art director. Manville Broody being influenced by punk rock, created a design by using a serif numbering typeface that was placed at the bottom left hand corner that indicates the price, lop.

In the enter of the postage stamp is the Queen's head turned sideways facing west. There is a white frame around the edge of the red, bold square stamp. A black boarder is on the very outside of the stamp, that connects using black circles that have been attached on the black boarder facing inwards. Following rebellious


acts of punk rock Broody created a red mono-tone color on his design piece. The background texture consisted of thin horizontal, vertical lines that consisted using white thin lines that divided up the geometric forms. Broody placed the Queen's head sideways facing west, this was centered in the middle of the stage stamp.

The Queen's head was a light shade of red monochromatic color. Broody used a serif numbering typeface that displayed the number, lop. The contrast between the red background was broken up by a white thick boarder. Outside the white boarder was a thick black outline that formed a dark, dull look which had a circle's that were placed on the inside of the black boarder. The focal point on the design, leads the viewers eyes directly to the Queen's head. The Queen's head takes up 90 percent of the postage stamp. The use of positive and negative space Is used effectively between the background and foreground.

The Queen as a whole Image looks AD, but the background looks flat. The Influences that lead up to this creation of the postage stamp are written all over Manville Broody and his designs. Details was anarchic, which was to be rebellious, lacking order or control, attitudes and disrespect for authority. Things you knew the meaning of were turned upside down and all rules were broken. Futurism was an artistic movement that made its first appearance in Italy in 1909 that replace traditional aesthetic values with the distinguish of the machine age. Pop Art was mages that were made into smooth paintings or

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Following the rebellious and extreme ways of punk Manville Broody created a politically social incorrect stunt while studying at The Hammerheads College of Art. In an interview with www. Alexander. Bloodspot. Co. NZ Manville Broody explains that"Punk was probably the most influential thing that happened to me in London". Manville Broody designed a postage stamp which used the Queen's head. This was a definite no, when the design was introduced to England. This stunt definitely showed no courtesy to the Queen. The Queen is known throughout the world. The Queen holds enormous power for over 129 million subjects, she had no aspects on political views.

At the time none of his tutors were impressed by this influential era of punk rock that had an effect on Manville Broody design. Manville Broody used a strong yet dull monotone red color that was consistent throughout the design. White space was used in the shades of the Queen's hair, that separated the monotone colors that added a AD effect on the highlights in her hair. The Queen's head makes up 90 percent of the design which makes the viewers eyes lead to her as the focal point being positioned n the centre of the design. The sans serif numbering located at the bottom of the left side, is the price amount of the postage stamp, lop.

Manville Broody wanted to convey this message of the type through society. In Manville Broody words he explains with www. Emboldening. Com that "It has to do with 'mood-setting' before the message is delivered. Typography is a hidden tool of manipulation within society'. The space between the red solid shape and the broken down white boarder gave a soft, elegant look which the contrast between the two worked, this gave a more obtained feel and look. The black boarder around the edge of the design made it more appealing and eye catching leading your eyes towards the center.

The positive space was really well incorporated and didn't clash with the negative space containing the subject matter. Looking at the design as a whole it was open and no elements on the design were clashing bringing all elements together. The grid system that Manville Broody used was in the rule of thirds placing the object inside the image, centre aligned, or left aligned all the elements were correctly aligned with that grid system, which made it easy to understand the simple layout. In Manville Broody words in the book, The designer says, compiled by Sara Bade, page 80 "A grid is the basic skeleton from which you hang everything.

It's equivalent to the scaffolding or walls and the Joists of a building, a grid is crucial" in this case a grid system is a layout that has good composition of where your icons or images would be placed that would be easy flowing. Manville Broody design on putting the Queen's head sideways on a postage stamp, was influenced under his college years. His tutors at The Hammerheads College of Art did not agree to much on this influential style of punk rock. Manville Broody design was recognized

through his college years, for pushing the boundaries. It was not appreciated when it came to England.

After this incident he got the chance to design posters for student concerts at the college, most notably for Peer Buy, supported by The Human League. This piece of art work designed by Manville Broody was a new era of displaying on the public appearances. Punk rock was a new age of music. The definition of punk rock, was that bands who were known as garage musicians that didn't know the rules of music, were able to break the rules. Manville Broody was one to be rebellious, and as not afraid to push the limits of his unconventional methods. This lead to creating a uproar on the perspective view of Manville Broody opinions and his thinking method.

The sex pistols were also a influence on Broody. The sex pistols announce on their official website www. Capitalistically. Com "There never was a punk movement. There was the Sex Pistols and there was the rest. The Sex Pistols ARE punk; the rest are 'punk rock. Big difference. The Pistols didn't Just kick down doors; they kicked them off the wall". The Ramose assisted in the invention of punk rock by mastering a impel but extremely effective sound -? a blend of speedy grooves, sing-along tunes and deadpan lyrics that achieved a kind of boneheaded genius.

The design was intended to make people talk, to push the limits and boundaries of what should be expected. Manville Broody has made that statement very clearly, that creating this piece of work that has socially and politically pushed the limits of designs and the way designers look at a design from a different perspective view. Manville Broody quotes with Works Cited that "Design is more than Just a few tricks to the eye. It's a few tricks to the brain. "