question

News is most likely to break on:

answer

NOT: broadcast television

question

The news about the attack that killed Osama bin Laden was inadvertently live Tweeted by a software consultant in Pakistan.

answer

True

question

Media scholar Neil Postman argues that a major effect of television is that it turns serious subjects into entertainment.

answer

True

question

The book Seduction of the Innocents was about the dangers of which of the following types of media?

answer

crime and horror comic books

question

The channel used to transmit a message can change the meaning of the message.

answer

True

question

The critical/cultural model assumes which of the following?

answer

Audiences actively use the media to construct their view of the world.

question

Journalists tend to be somewhat more liberal politically than the public at large.

answer

True

question

Match Ralph Hanson's Seven Secrets about the media "they" don't want you to know.

answer

Secret 1: The media are essential components of our lives Secret 2: There is no mainstream media Secret 3: Everything from the margin moves to the center Secret 4: Nothing's new; everything that happened in the past will happen again Secret 5: New media is always scary Secret 6: Activism and analysis are not the same thing Secret 7: There is no "they"

question

Match the four different dimensions of media literacy

answer

Cognitive Dimension: ability to intellectually process information Emotional Dimension: feelings created by the media Aesthetic Dimension: interpreting media from artistic or creative point of view Moral Dimension: examining the values of a message or medium

question

What cartoonist cited in Chapter 1 has made a successful living with her online Girls With Slingshots?

answer

Danielle Corsetto

question

Who has been charged by the U.S. government with the "theft of government property, unauthorized communication of national defense information and willful communication of classified communication intelligence"?

answer

Edward Snowden

question

According to The People's Choice study of political campaign influence, voters least likely to change their opinion are:

answer

All of the above

question

Political scientist Doris Graber found that people who want to be able to talk intelligently with others learn much more from the media than those who use the media for entertainment.

answer

True: yes, and we also tend to listen to political commentators we agree with.

question

The socialization of young people growing up, immigrants being assimilated into society, high school students heading to college,and graduates entering the workforce are all examples of Secret One.

answer

True: yes, all are examples of the media are essential components to our lives.

question

Correlation is the selection, evaluation, and interpretation of events to impose structure on the news.

answer

True: yes, correlation is achieved through editorials, commentary, advertising, and propaganda.

question

Which theory of media contends that mas media are an extension of the basic functions of society.

answer

Functional Analysis

question

What is the mean world syndrome?

answer

violent television programs makes the world more violent

question

Media sociologist Herbert Gans found eight enduring values -- or biases -- in journalism. Match the value to the description

answer

Ethnocentrism: our country is the best Responsible Capitalism: companies shouldn't make too much money Small-town Pastoralism: nostalgia for the past Individualism: one person can make a difference Moderation: the extremes are bad Social Order: disorder is news Leadership: question authority

question

Media sociologist Herbert Gans, in his research of the eight enduring values of journalism, concluded that those values were mostly liberal, contributing to the media's left-leaning bias.

answer

False

question

The press adopted a more detached, factual and objective style in the 1830s to appeal to a larger audience.

answer

True: with the advent of cheap newspapers, publishers realized they could appeal to more people if they are less partisan.

question

__________ is the term for a media company using its combined properties to promote each other and add value to the company.

answer

Synergy

question

Although the number of independent companies has declined, the availability of media has increased.

answer

True

question

Vertical integration is which of the following?

answer

controlling the media product from production to delivery

question

Fox Broadcasting carries raunchy programs because those shows deliver large audiences.

answer

True

question

__________ owns media properties on every continent except Antarctica.

answer

News Corporation

question

In his book The Long Tail, Chris Anderson writes that we are leaving an era of mass culture and moving to one that is more individualistic.

answer

True

question

What company is the majority owner of NBC Universal?

answer

Comcast

question

Rhapsody and iTunes can afford to carry so many different songs because they don't pay the artists for their music.

answer

False

question

The largest publisher of newspapers in the United States is which of the following?

answer

Gannett Corporation

question

"Free" media are actually paid for by advertisers who want to reach consumers of the media.

answer

True

question

Which of the following was the earliest form of writing?

answer

pictographs

question

The development of the printing press led to the standardizing of language, spelling and grammar.

answer

True

question

Parchment is which of the following?

answer

an early writing surface made from animal skin

question

The number of independent bookstores is growing rapidly because the chain bookstores don't understand what kinds of books readers really want to buy.

answer

False

question

The first edition of the Oxford English Dictionary took approximately _____ years to produce.

answer

70

question

College and university bookstores make more money on used textbooks than on new textbooks.

answer

True

question

What invention directly led to the production of dime novels?

answer

the steam-powered rotary press

question

In the United States, books are usually banned at a national level and are generally unavailable once they have been banned.

answer

False

question

What author paved the way for contemporary fantasy literature?

answer

J.R.R. Tolkien

question

One of the most likely targets for electronic books will be text books.

answer

True

question

The Postal Act of 1879 did which of the following?

answer

It made it possible to mail magazines across the country inexpensively.

question

Advertorials are magazine articles that are highly critical of the advertising industry.

answer

False

question

Magazines such as Harper's, The Atlantic and the National Review are known as which of the following?

answer

literary and commentary magazines

question

The most successful magazines today appeal to a wide audience.

answer

False

question

Who or what were the Seven Sisters?

answer

seven women's service magazines

question

New York newspapers owned by William Randolph Hearst and Joseph Pulitzer competed for readers by using sensational stunts.

answer

True

question

Most American newspapers are owned by which of the following?

answer

large corporate chains

question

Urban newspapers are typically losing circulation in the 21st century.

answer

True

question

Which of the following was the newspaper responsible for breaking the Watergate story in 1972?

answer

The Washington Post

question

Majors news organizations such as The Wall Street Journal, The Washington Post and the BBC encourage their reporters to give their opinions about the news, using social media such as Twitter or Facebook.

answer

False

question

The concept of "news" was invented by the penny press.

answer

True

question

The Yellow Kid, a smart-aleck comic strip character who was the Doonesbury of his day, appeared in which newspaper that trafficked in scandal and sensationalism?

answer

A and B

question

Attempts by newspapers to cut off access to Associated Press news to a radio station is an example of which of the seven media secrets?

answer

NOT: Secret 5

question

In the 1940s, 80 percent of American newspapers were independently owned. Today ______ percent are independently owned.

answer

NOT: 10

question

Which newspaper does not belong in the top ten list in terms of circulation?

answer

Atlanta Journal

question

The International New York Times was once jointly owned by the New York Times and the Washington Post.

answer

True

question

Who said, "When we found [the story] was a fraud, we exposed it ourselves, putting all the information, very painfully, in the paper."

answer

Bob Woodward

question

Unlike major metropolitan newspapers, many of the nation's 7,000 nondaily community papers are holding steady in circulation and readership. Why is this?

answer

All of the above

question

What is mainstreaming in newspapers?

answer

Quoting women and minorities in stories

question

Which black newspaper was founded first?

answer

Freedom's Journal

question

Emile Berliner is famous for which of the following?

answer

He developed the gramophone.

question

Who was Frank Conrad?

answer

Westinghouse engineer

question

The method of recording sound that involves storing it in a series of numbers is called which of the following?

answer

digital recording

question

Both of the actors on the radio show "Amos 'n' Andy" were white.

answer

True

question

Alternative country star Lyle Lovett says that he makes almost all of his income from:

answer

performing and touring

question

Motown was one of the first recording labels publishing songs for black artists to perform as hits rather than providing a source of covers for white artists.

answer

True

question

Which of the following is the federal agency charged with regulating telecommunication, including radio and television broadcasting?

answer

FCC

question

Political talk radio is populated primarily by liberal hosts.

answer

False

question

What medium did Guglielmo Marconi help invent?

answer

radio

question

National Public Radio's "Morning Edition" news program attracts a larger daily audience than any of the television networks' morning news programs.

answer

True

MMC 2004 Midterm Study Guide – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards