question

Before the 1990s, most firms entered international markets

answer

incrementally and slowly.

question

According to your text, ____ are small technology-based firms operating in international markets within two years of their establishment and realizing as much as 70 percent of their sales outside the domestic home market.

answer

"born globals"

question

Approximately ____ of the world's purchasing power is outside of the United States.

answer

2/3

question

The environmental forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful _______ a critical part of a successful international marketing strategy.

answer

environmental analysis

question

Differences in standards of living, credit, buying power, and income distribution are all examples of _____ forces that must be considered in international marketing efforts.

answer

economic

question

A duty levied by a nation on goods bought outside its borders and brought inside is called a(n)

answer

import tariff.

question

Which of the following is often used to raise revenue for a country and/or to protect domestic products?

answer

Import tariff

question

If Tasmania levied a duty on all goods purchased from the United States and other countries outside its borders that were brought into Tasmania, its businesses and citizens would be paying a(n)

answer

Import tariff

question

If Germany, in an attempt to bolster the sales of its own auto manufacturers, decided to limit the number of automobiles that could be brought in from other countries, Germany would be using a(n)

answer

quota

question

A limit on the amount of goods an importing country will accept for certain product categories during a specified time period is called a(n)

answer

quota

question

When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves into Japan, that firm is facing a(n)

answer

quota

question

The United States' prohibition against importing cigars from Cuba is an example of a(n)

answer

embargo

question

Government restrictions on the amount of a particular country's currency that can be bought or sold are known as

answer

exchange controls.

question

___________ can force businesspeople to buy and sell foreign products through a central agency, such as a central bank.

answer

Exchange controls.

question

Which of the following is used to help maintain a more favorable balance of trade by a country?

answer

Limiting imports

question

The ___________ is the difference in value between a nation's exports and its imports.

answer

balance of trade

question

The gross domestic product is

answer

an overall measure of a nation's economic standing.

question

The country with the highest GDP is

answer

the United States.

question

In considering the viability of potential international markets for Pepsi products, PepsiCo is advised to take into account __________, which provides insight into market potential.

answer

per capita gross domestic product

question

The Mont Blanc Company plans to export expensive consumer gift items to Germany. The best overall economic measure of market potential would be Germany's

answer

gross domestic product per capita.

question

Caterpillar would like to better understand factors that would affect its ability to market construction equipment in various countries. Which of the following forces determine how trade barriers affect Caterpillar's marketing efforts?

answer

Political and legal

question

Special interest groups and regulatory bodies are ______ forces that must be taken into account in international marketing.

answer

political and legal

question

True/False: Refusing to give payoffs and bribes in some foreign countries may put a marketer at a competitive disadvantage.

answer

True

question

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S. firms to

answer

attempt to make large payments or bribes to influence policy decisions of foreign governments.

question

If a certain country considered handshakes in business transactions to be taboo and preferred to use nodding, this would be an example of differences in _____ forces.

answer

cultural

question

When products are introduced into one nation from another, acceptance is far more likely

answer

if there are similarities between the two cultures.

question

Marketers of computer software, music CDs, and books are particularly affected by cultural differences in

answer

standards regarding intellectual property.

question

Many companies choose to standardize their _____ across national boundaries to maintain a consistent and well-integrated corporate culture.

answer

ethical behavior

question

In many developing countries around the world, technology is enabling opportunities to "leapfrog" existing technology. What does this mean?

answer

More advanced technology is reaching these countries even though they lack technological infrastructures.

question

The unconscious reference to one's own cultural values, experiences, and knowledge when encountering new and different cultures is known as

answer

the self-reference criterion.

question

____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.

answer

Cultural relativism

question

By 2009, NAFTA will create a totally free trade area between the United States,

answer

Canada, and Mexico.

question

The agreement between the United States, Canada, and Mexico that merges these three countries into one marketplace is called

answer

NAFTA.

question

Wal-Mart is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by the

answer

North American Free Trade Agreement.

question

One of the effects of NAFTA is the simplification of country-of-origin rules. This will likely hinder the international trade activities of

answer

Japan

question

True/False: NAFTA business licensing requirements have been increased.

answer

False

question

True/False: NAFTA remains politically controversial.

answer

True

question

Another name for the European Union is

answer

the Common Market.

question

The unification of Europe through the European Union (EU)

answer

permits virtually free trade among the member nations of the EU.

question

The exchange rates of several European countries are linked together to a common currency, the

answer

euro.

question

Johnston Chemicals' president is very excited about the possibility of the firm's British subsidiary having access to customers in the entire EU. He realizes that it will be some time before this area truly becomes one market, primarily because of differences in which of the following?

answer

Cultural factors

question

The trade alliance that includes Brazil, Argentina, Chile, and other countries is known as

answer

MERCOSUR.

question

Which of the following alliances/agreements is the United States not a part of?

answer

MERCOSUR

question

The Common Market of the Southern Cone (MERCOSUR) includes countries from

answer

South America.

question

Which of the following trade alliances differs from others in its commitment to facilitating business and its practice of allowing the private sector to participate in a wide range of activities?

answer

APEC

question

Which of the following countries has made the greatest inroads into other world markets?

answer

Japan

question

Many marketers claim that ____ will become the world's largest market.

answer

China

question

Which of the following agreements provides a forum for tariff negotiations, reducing trade restrictions, resolution of international trade problems, and ground rules for international trade?

answer

The World Trade Organization

question

If a newly formed country wanted to increase its international trade and reduce worldwide tariffs, it would most likely try to become a part of

answer

WTO

question

The term dumping refers to the sale of

answer

products sold in foreign countries at unfairly low prices.

question

If Hyundai, a Korean automobile manufacturing firm, started selling its cars at unfairly low prices to Germany, Hyundai would be engaging in

answer

dumping.

question

The World Trade Organization accomplishes all of the following except

answer

lending money to businesses interested in developing international markets.

question

At the heart of the ____ are agreements that provide legal ground rules for international commerce and trade policy.

answer

WTO

question

When a firm's products sell in foreign countries with little or no effort to obtain foreign sales, the firm is engaging in

answer

limited exporting.

question

Miller's Home Furnishings uses marketing strategies aimed at markets within the United States, its home country. Miller's engages in

answer

domestic marketing.

question

Which of the following lists the levels of involvement in global marketing from the lowest to the highest?

answer

Domestic marketing, limited exporting, international marketing, globalized marketing

question

The purchase of products from a foreign source is called

answer

importing.

question

When the American company Exxon purchases crude oil from Saudi Arabia, it is engaging in

answer

importing.

question

Henderson Synthetics' management believes that several of the firm's products could have sizable markets in other countries. To maintain a low level of commitment with minimum effort and cost, Henderson should engage in international marketing through

answer

exporting.

question

The extent of Raytheon's participation in global business is selling the batteries it manufactures to companies in Spain. In this case, Raytheon is a(n)

answer

exporter.

question

______ bring together buyers and sellers from different countries and collect a commission for arranging sales.

answer

Export agents

question

The role of export agents is to

answer

bring buyers and sellers from different countries together and collect a commission for arranging sales.

question

How does using an exporting intermediary limit the risk involved with global marketing?

answer

This approach involves limited risk because the company has no direct investment in the foreign country.

question

A company not involved in manufacturing that brings together buyers and sellers in different countries is usually referred to as a

answer

trading company.

question

A large farming cooperative that focuses on the production of fruits and vegetables uses a business that sells the farmers' products in foreign countries and also provides consulting, insurance, legal assistance, and warehousing to the cooperative. This business would most likely be called a(n)

answer

trading company.

question

A ___________ is an organization that links buyers and sellers in different countries but is not involved in manufacturing.

answer

trading company

question

Questor Corporation owns the Spalding brand name but does not produce a single golf club or tennis ball. This arrangement is an example of what type of involvement level for international marketing?

answer

Licensing

question

If Caterpillar wished to reach the market in Malaysia but was leery of a direct investment in the country, it might provide a Malaysian operation with the knowledge to produce and market its products in exchange for a commission. This type of arrangement is called

answer

licensing.

question

What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

answer

Licensing

question

A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called

answer

franchising.

question

In many countries, Wendy's allows foreign businesspeople to use its name, logo, methods of operation, advertising, and products. In exchange, Wendy's receives a financial commitment and an agreement to conduct business in accordance with its standard of operations. Wendy's is engaging in

answer

franchising.

question

Franchising offers all the following benefits for franchisers except

answer

the franchisee's revenue stream is fairly consistent because franchisers pay fixed fees and royalties.

question

Which of the following would be a benefit to a franchiser, such as Jiffy Lube, in expanding into international marketing?

answer

The franchiser does not have to put up a large capital investment.

question

Which of the following describes a company hiring a foreign firm to produce a designated volume of its product to specification?

answer

Contract manufacturing

question

If The Limited Company relies on hiring a foreign textile manufacturer to produce a designated amount of clothing for its Express, Limited, and other stores, it is using

answer

contract manufacturing.

question

The contracting of noncore operations or jobs from internal production within a business to an external entity that specializes in that operation is known as

answer

outsourcing.

question

A business partnership between a domestic firm and a foreign firm is known as

answer

a joint venture.

question

If a U.S. bicycle tire manufacturer has to form a partnership with the government of Indonesia in order to gain access to the country's rubber, a _____ has been formed.

answer

joint venture

question

Timex, a U.S. based watchmaker -- recently entered into a partnership agreement with the Australian government to make watches. What type of partnership agreement does this situation most likely represent?

answer

Joint venture

question

Sometimes business partnerships are formed between traditional rivals competing for market share in the same product class. These partnerships are known as

answer

strategic alliances.

question

Nuhitzu believes it has the technological expertise to produce communication systems that will be leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programs. To utilize these strengths, the two firms might form a(n) ___________ to work together on a worldwide basis.

answer

strategic alliance

question

Toshiba Electronics is very interested in taking advantage of business opportunities in India but does not have access to India's market. Toshiba has the patent on a low-cost, quality computer system that could assist small businesses in India. Sony Computer, Toshiba's competitor, is experienced in India's small business market but does not have a computer comparable to Toshiba's. If Toshiba and Sony work together to utilize these strengths to seize this opportunity in India, what type of business structure would they likely use?

answer

Strategic alliance

question

What is the primary distinction between a joint venture and a strategic alliance in international marketing?

answer

A strategic alliance is formed by companies who have traditionally been rivals, which is not the case with a joint venture.

question

An alliance between Honda and Ford would most likely be classified as

answer

a strategic alliance.

question

Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, which of the following options then emerges as a possibility?

answer

Direct ownership

question

In relation to international marketing, which of the following best describes direct ownership?

answer

A company owns subsidiaries or facilities in foreign countries.

question

IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA's level of commitment to international marketing?

answer

Direct ownership

question

Firms that have operations or subsidiaries located in many countries are referred to as

answer

multinational enterprises.

question

Southern Tier Industries has operations in more than 30 foreign countries. The headquarters in Atlanta controls the entire organization while offering subsidiaries the freedom necessary to achieve success in local markets. Southern Tier Industries is an example of a(n)

answer

multinational enterprise.

question

Nestlé Food Company is a Swiss-based company that operates several divisions in the United States and other countries. This classifies Nestlé as a(n)

answer

multinational enterprise.

question

Japan's Sony Corporation is a prime example of a multinational enterprise. With this in mind, which of the following would most accurately characterize Sony's operations?

answer

It has operations or subsidiaries in many different countries.

question

What is the greatest advantage to an organization of having a subsidiary in a foreign nation?

answer

Increase in cross-cultural approaches to management that allows subsidiaries to develop their own identity

question

A subsidiary in a foreign country generally operates under

answer

foreign management in order to develop a local identity.

question

Exporting, licensing, and using trading companies are preferred modes of international market entry for firms with a(n) ________ structure.

answer

export department

question

Which of the following centralizes all of the responsibility for international operations?

answer

International division structures

question

Which of the following is most likely to engage in direct ownership activities internationally?

answer

Internationally integrated structures

question

Globalization of marketing involves

answer

developing a set of marketing strategies for the entire world or major regions of the world.

question

When asked where Laser Tools, Inc., markets its products, company president and founder Roger Helms says that "the world is just one big market." He feels anyone not taking this stance is systematically passing up profitable business. Helms's international marketing strategy is best described as

answer

globalization of marketing.

question

Organizations that employ standardized products, promotion campaigns, and prices for all markets are practicing what is known as

answer

globalization.

question

Selling products that are not in demand in all world markets, such as hand-powered washing machines for use in countries where electricity is not universally available, represents an international marketing strategy focusing on

answer

customization.

question

Standardizing many Nike and Adidas shoe models worldwide is an example of

answer

globalization.

question

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents which type of international marketing?

answer

Globalization of markets

question

Globalization of markets requires developing marketing strategies as if the world were one market. Which of the following marketing mix variables is most difficult to standardize for globalization?

answer

Media allocation

question

Swiss-based Nestlé has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?

answer

Product

question

When Smithson Graphics decided to go international with its marketing effort, it adopted a global approach. Which factors did SG most likely experience difficulty as the firm applied a global strategy for marketing?

answer

Advertising

question

Harley-Davidson Motors manufactures all of its motorcycles in the U.S. at one of four sites. With a large number of its bikes sold in markets all around the world, it still retains the manufacturing close to the headquarters for several reasons, one being that its management wants to keep close watch on the quality of its products. However, for all the accessories, apparel, and other riding gear, Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo. Some of these items, particularly the apparel, are made in China. Lately, some members of the Harley Owners' Group (HOG) have been complaining to the company about this practice, citing that "everything Harley should be made in America". Harley-Davidson's practice of having manufacturers in China produce apparel items with the Harley logo is an example of

answer

contract manufacturing

question

Harley-Davidson Motors manufactures all of its motorcycles in the U.S. at one of four sites. With a large number of its bikes sold in markets all around the world, it still retains the manufacturing close to the headquarters for several reasons, one being that its management wants to keep close watch on the quality of its products. However, for all the accessories, apparel, and other riding gear, Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo. Some of these items, particularly the apparel, are made in China. Lately, some members of the Harley Owners' Group (HOG) have been complaining to the company about this practice, citing that "everything Harley should be made in America". One of Harley-Davidson's largest international markets is in Japan, where American brands are highly sought after. This is an example of _______ impacting the market.

answer

cultural forces

question

Harley-Davidson Motors manufactures all of its motorcycles in the U.S. at one of four sites. With a large number of its bikes sold in markets all around the world, it still retains the manufacturing close to the headquarters for several reasons, one being that its management wants to keep close watch on the quality of its products. However, for all the accessories, apparel, and other riding gear, Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo. Some of these items, particularly the apparel, are made in China. Lately, some members of the Harley Owners' Group (HOG) have been complaining to the company about this practice, citing that "everything Harley should be made in America". If Harley-Davidson were to suddenly find its inventory building up in Japan, it might reduce inventory by selling the bikes at below cost prices. This practice is known as

answer

dumping.

question

Harley-Davidson Motors manufactures all of its motorcycles in the U.S. at one of four sites. With a large number of its bikes sold in markets all around the world, it still retains the manufacturing close to the headquarters for several reasons, one being that its management wants to keep close watch on the quality of its products. However, for all the accessories, apparel, and other riding gear, Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo. Some of these items, particularly the apparel, are made in China. Lately, some members of the Harley Owners' Group (HOG) have been complaining to the company about this practice, citing that "everything Harley should be made in America". At what level of involvement in international marketing is Harley-Davidson with regard to its bikes?

answer

Exporting

question

KFC opened its first franchised restaurant outside of North America in England in 1964. Now, over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu -- items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries -- to offer the customer passing by a preliminary view of their product. KFC's establishment of international production/processing facilities is an example of

answer

direct ownership.

question

KFC opened its first franchised restaurant outside of North America in England in 1964. Now, over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu -- items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries -- to offer the customer passing by a preliminary view of their product. The practice of offering fried octopus and squid at Asian KFC's is best described as

answer

a strategy of some customization.

question

KFC opened its first franchised restaurant outside of North America in England in 1964. Now, over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu -- items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries -- to offer the customer passing by a preliminary view of their product. Suppose that KFC's parent company experienced difficulty in opening its restaurants in China unless KFC was willing to pay the government a "bribe". If KFC were to resort to paying this bribe in China saying that "it's different doing business there" -- this would be an example of

answer

cultural relativism.

question

KFC opened its first franchised restaurant outside of North America in England in 1964. Now, over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu -- items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries -- to offer the customer passing by a preliminary view of their product. Which of the following alliances will KFC most likely utilize to guide its business transactions in Japan and China?

answer

APEC

question

True/False: International marketing is defined as marketing activities performed across national boundaries.

answer

True

question

True/False: Two-thirds of the world's total purchasing power is outside the United States.

answer

True

question

True/False: Customers that travel the globe expect to be able to buy the same product in most of the world's more than 200 countries.

answer

True

question

True/False: An embargo occurs when a government suspends trade with a particular country.

answer

True

question

True/False: A quota is the suspension, by a government, of trade in a particular product.

answer

False

question

True/False: Government restrictions on the amount of a particular currency that can be bought or sold are known as import controls.

answer

False

question

True/False: A positive balance of trade is considered good because it means that U.S. dollars are supporting foreign economies at the expense of U.S. companies and workers.

answer

False

question

True/False: In determining the size of the market for consumer products, the international marketer will probably be very interested in per capita GDP figures.

answer

True

question

True/False: Opportunities for international marketers are limited to industrial nations with the highest incomes.

answer

False

question

True/False: U.S. marketers may engage in bribery to compete with foreign firms.

answer

False

question

True/False: The study of the cultural environment is unnecessary in the foreign market because foreign consumers will accept anything that American marketers have to sell.

answer

False

question

True/False: Customs and taboos are culture-bound and should be taken into consideration when products are marketed in a foreign environment.

answer

True

question

True/False: Cultural differences do not affect marketing negotiations and decision-making behavior.

answer

False

question

True/False: When products are introduced from one nation into another, acceptance is more likely if the two cultures are different.

answer

False

question

True/False: Cultural relativism is the unconscious reference to one's own cultural values, experiences, and knowledge when traveling in other countries.

answer

False

question

True/False: NAFTA eventually eliminates all tariffs on goods produced and traded between the United States, Mexico, and Brazil.

answer

False

question

True/False: NAFTA simplifies country-of-origin rules, hindering Japan's use of Mexico as a staging ground for further penetration into U.S. markets.

answer

False

question

True/False: While NAFTA eliminates many tariffs immediately, the tariffs on more sensitive goods, such as glassware, footwear, and some fruits and vegetables, will be phased out over a 15-year period.

answer

True

question

True/False: The passage of NAFTA was agreeable to all parties.

answer

False

question

True/False: The unification of Europe permits virtually free trade among the member nations of the European Union.

answer

True

question

True/False: Because of continuing disputes and inconsistencies among the administrations of member states, it will be many years before the European Union truly becomes one deregulated market.

answer

True

question

True/False: The U.S. and Japanese economies are more integrated than are the U.S. and Canadian economies.

answer

False

question

True/False: GATT is based on negotiations between member countries to reduce worldwide tariffs and increase international trade.

answer

True

question

True/False: The World Trade Organization was an important outcome of the unification of Europe.

answer

False

question

True/False: Domestic marketing involves marketing strategies aimed at markets within the home country.

answer

True

question

True/False: Importing is the sale of products to foreign markets.

answer

False

question

True/False: The job of the export agent is to bring together buyers and sellers from different countries.

answer

True

question

True/False: A trading company provides a link between buyers and sellers in different countries.

answer

True

question

True/False: Under a licensing arrangement, the licensee pays commissions or royalties on sales or supplies used in manufacturing.

answer

True

question

True/False: Franchising is an arrangement whereby a franchisee grants a franchiser the right to market its product, using its name, logo, methods of operation, advertising, products, and other elements of the franchising company's business, in return for a financial commitment and an agreement to conduct business in accordance with the franchisee's standard of operations.

answer

False

question

True/False: Contract manufacturing occurs when a firm pays a commission or royalties on sales or supplies used in manufacturing.

answer

False

question

True/False: The joint venture approach has little appeal to industries involved in extraction of natural resources.

answer

False

question

True/False: As project sizes increase in the face of global competition and firms attempt to spread the huge costs of technological innovation, there is a stronger impetus to form joint ventures.

answer

True

question

True/False: A multinational enterprise is a firm that has operations or subsidiaries located in many countries.

answer

True

question

True/False: It is impossible for a subsidiary to develop a local identity because it seldom employs personnel from the country within which it operates.

answer

False

question

True/False: The greatest danger in becoming involved in direct ownership in international marketing is political uncertainty.

answer

True

question

True/False: A subsidiary operating in a foreign country may have important tax, tariff, and other operating advantages over a licensing agreement or a joint venture.

answer

True

question

True/False: Exporting, licensing and franchising, trading companies, contract manufacturing, and joint ventures are preferred modes of international market entry for firms with an export department structure.

answer

False

question

True/False: Firms that use an international division structure are often organized domestically on the basis of functions or product divisions, while the international division operates based on geography.

answer

True

question

True/False: Firms with internationally integrated structures are the least likely to engage in direct ownership activities internationally.

answer

False

question

True/False: The degree of commitment to international marketing can range on a continuum from national or domestic orientation to a global orientation.

answer

True

question

True/False: Globalization of marketing involves developing marketing strategies as though the entire world (or major regions of it) were a single entity.

answer

True

question

True/False: Media allocation, retail outlets, and price are among the easiest marketing mix variables to standardize.

answer

False

question

True/False: Brand name, product characteristics, packaging, and media allocation are among the easiest marketing mix variables to standardize around the world.

answer

False

question

True/False: Regardless of the extent to which a firm chooses to globalize its marketing strategy, extensive environmental analysis and marketing research are necessary to understand the needs and desires of the target market(s) and successfully implement the chosen marketing strategy.

answer

True

MKTG 351: Test 2 Review – Chapter 9 – Flashcards

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