MKTG 199 4-6 – Flashcards
Unlock all answers in this set
Unlock answersquestion
Why is communicating with citizens from countries other than the U.S. important for a social media marketer?
answer
Social media is international, with adoption and usage on the rise in many countries.
question
When first engaging in social media, it is important to listen first before creating content.
answer
True
question
Pepsi shifted from interruption to permission marketing because it felt that was the best way to reach its primary target and keep that audience involved with the brand.
answer
True
question
What are the three steps a social media marketer should take when taking responsibility for a mistake?
answer
1. Acknowledge the situation and take responsibility. 2. Apologize and identify what resolution is needed. 3. Act or implement resolution or identified changes and let the affected individual know what is being done.
question
Why are the rules of engagement important for social media marketers?
answer
They serve as a guide to help marketers avoid common mistakes that occur when first using social media.
question
Which of the following is not part of an active engagement strategy?
answer
Broadcasting messages.
question
Being honest is one way for a company to build credibility.
answer
True
question
Why is it important to be conservative when dealing with potentially unethical situations?
answer
Potentially detrimental actions can have long term effects.
question
Which of the following is not considered one of the rules of engagement?
answer
Entertaining your audience
question
How much people trust you is less important than the overall number of fans and followers you have.
answer
False
question
The passive engagement strategy focuses on
answer
Listening.
question
Which of the following is not an example of permission marketing?
answer
An online ad viewed on a mobile phone.
question
Most people use social media because they are looking for discounts and deals.
answer
False
question
According to the text, traditional advertising has no value to consumers.
answer
False
question
Social media marketing ethics involve all of the following except:
answer
Employ information gathering software on social profiles
question
Which of Walmart's social media strategies was considered successful?
answer
The Eleven Moms blog
question
According to the social media rules of engagement, which of the following is not recommended?
answer
Sticking to a marketing message regardless of the social channel
question
Which of the following statements is false?
answer
Steering the conversation and message is one example of a company being participatory in social media.
question
Authenticity can be described as
answer
Telling the truth in a personable and genuine manner
question
Why is it important to understand the rules of engagement in social media?
answer
It helps avoid potentially costly mistakes
question
The important breakthrough that made podcasting possible was
answer
The development of RSS technology.
question
What should be considered when determining how long a podcast should be?
answer
The proposed format and amount of content available.
question
One of the challenges with using podcasts in a marketing plan is
answer
The commitment required to creating the podcast content.
question
Why should you stick to a specific topic or focus when determining the content for a podcast?
answer
Targeting a specific audience means it will likely have more appeal to that segment
question
It is important to always include a promotional message or call to action in a webinar.
answer
False
question
What is one disadvantage to hosting advertising on your podcast?
answer
The risk of driving off listeners and negatively affecting your subscriber base.
question
Webinars require more up-front promotion than podcasts.
answer
True
question
Which of the following is a true statement?
answer
Webinars are a better format for training sessions.
question
A modern podcast is differentiated by the fact that it can be automatically updated and delivered via RSS.
answer
True
question
Podcasts are usually streaming content played off of a computer
answer
False
question
When developing a podcast, it is important to determine the length of the podcast before you identify the content.
answer
False
question
What is one way to create interaction during a webinar?
answer
Including polls whose results are displayed during the webinar
question
Webinars are a great tool for gauging audience reaction.
answer
False
question
According to the text, why is it important to choose an articulate host or moderator for a podcast?
answer
Recorded audio can amplify speaking quirks.
question
How are podcasts delivered to an audience?
answer
Via podcast hosting directories
question
A podcast is
answer
An episodic digital audio or video file that can be downloaded conveniently.
question
The primary difference between a podcast and a webinar is
answer
A webinar is designed to be interactive.
question
Adam Curry faced all of the following challenges with podcasting, except:
answer
Convincing people that podcasting was worthwhile.
question
Podcasts have longer shelf lives than webinars, as they can be accessed long after they have been recorded.
answer
True
question
Podcasting is a much easier social media tactic than blogging.
answer
False
