MKT CH 19 social media & marketing – Flashcards

any tool or service that uses internet to facilitate conversations * more one to one ways to meet consumers

combines social media with basics of e-commerce - help make informed decisions on purchases & services - user generated content to assist in these decisions - usually good to keep stuff related or user generated on sites like Pinterest so you don't piss people off

- using consumers to develop & market products

- earned (retweets chat etc) - owned (Facebook page, youtube vids) - paid (ads on Facebook, paid media)

- process of identifying and assessing what is being said about a company, individual, product, or brand (text mining)

- creators - critics - collectors (use RSS feeds to collect info & vote for websites online) - joiners (maintain social networking sites) - spectators (read, consume media) - inactives (do nothing) * also conversationalists

publicly accessible web page that functions as an interactive journal whereby readers can post comments on author entries - corporate: sponsored by company or brand and are maintained by employees - noncorporate: not associated with marketing efforts of company or brand (like mommy blogs)

shorter posts like twitter, tumblr, Facebook status update

allow individuals to connect or network with friends, peers, and business associates - Facebook: create pages instead of profiles, has fans, and is publicly searchable - LinkedIn: business, professional connections

allow suers to upload and distribute multimedia content like videos & photos (youtube, pinterest, instagram, vine, snapchat)

- allow users to decide which content is promoted on given website by voting content up or down (reddit)

- fun of social networking with utility of location based GPS tech (foursquare) * you can offer coupons if they sign in at location

- allows consumers to post, red, rate, comment on opinions regarding products and services (like yelp) - can help you learn opinions and you can respond to reviews

- SMS - MMS - mobile web sites - mobile ads - bluetooth marketing - smartphone apps (like QR codes)