MKT 6321 Final Exam Practice Questions

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In incentivized ad networks, _____________________.
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users that perform a certain task may get a reward such as \”virtual currency\”
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All of the following are traits of a premium blind network except for which of the following?
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only available in Google Adsense
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Which of the following is not a top 3 item people use their mobile phones for?
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Online purchases
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All of the following are mobile display campaign steps except for __________________.
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New positioning
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A blind network can best be described as one which ____________.
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you don’t know in which websites your ad will appear on
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The following is NOT a best practice with mobile ads:
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repurposing web creative from other platforms
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Which is not a frequently used segmentation variable in mobile?
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Ethnicity
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All of the following are mobile ad types except for _________.
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Push notification, SMS ad, WAP display ad so all of the above
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The following platform is an example of a mobile ad network:
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Admob
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Google Goggles is basically what
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Image search
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When optimizing for local search, which of the following is the most important factor?
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Geotagging images and content
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Gaining large scale consumer awareness is best obtained through a mobile app (vs. through a mobile website).
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False
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ShopKick is an example of what type of mobile platform?
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A mobile app
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Siri is basically what?
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Voice search
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One key difference between a mobile app vs. a mobile website is that ________.
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a mobile app can be accessed offline
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Which of the following companies would be the most positively impacted by search localization?
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a chilis restaurant
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QR codes are increasing in usage.
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True
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All of the following are examples of geo-location based platforms except for __________.
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Twitter
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The reason mobile commerce in the USA is so appealing to merchants and marketers is because ____________.
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Mobile phones are always with a consumer
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All of the following are drivers in the USA of mobile commerce except for ______________.
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State of m-payments standards
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Mobile commerce is expected to reach _______ billion by 2016
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31
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A Mobile emulator is used _____________.
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to replicate what a website looks like through mobile device
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The largest platform worldwide for mobile payment transactions is/are __________.
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SMS
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Bluetooth can best be described as a ______________.
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wireless technology standard for exchanging data over short distances
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Google Wallet is based on NFC technology.
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True
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NFC stands for ______________.
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Near field communication
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Which of the following best defines augmented reality?
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text or images overlaid on video
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Social media calendars are mainly used for all of the following except for:
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identifying the best time to email a customer
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One major downside of social media is ___________.
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that it is difficult to come up with original and engaging content on an ongoing basis
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An example provided in the lecture of using social media listening platforms dealt with the Subway case study, which of the following insights did they identify by looking at trending items?
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cookie promotion
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General Motors is considered a test case of how effective advertising in Facebook can be.
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false
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All of the following are social media listening platforms except for ______________.
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google analytics
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According to the Edelman trust barometer, consumers need to hear something ___________ before they start to believe it.
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3-5 times
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Social media, when used for customer service support, requires which of the following best practice(S)?
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an escalation plan, pre planned moderation during off hours and weekends, a quick response time (all of the above)
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All of the following are examples of alternate formats that can be used in social media except for __________.
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bluetooth
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All of the following are benefits of social media except for:
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it is great for e commerce
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The following is one type of sponsored story you can run on Facebook:
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page likes
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The biggest advertiser on Facebook is _______.
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zynga
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The following are all tools used for social bookmarking except for _______________.
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netbase
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All of the following are key components in a blog post except for _______________.
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podcasting
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Which of the following companies was discussed in the lecture as a successful case study of using blogs:
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indium
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The main benefit of using Facebook over Google+ in general, is that Facebook has/is ______________.
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more engagement than google+
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What makes Twitter somewhat different from other social media platforms is the ____________.
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interactive culture of \”following\”
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LinkedIn ads can be shown everywhere except in __________.
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direct messages
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Of all the different social media and even search platforms, Facebook has the most extensive demographic targeting variables
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true
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Usually, a low bounce rate implies a lower likelihood of conversion up to a point
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false
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Which of the following best describes a Key Performance Indicator (KPI)?
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it is tied to business goals
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Most companies have all their data in one silo or database
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false
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All of the following vendors are according to Forrester amongst the top 4 web analytics platforms except for ________.
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google analytics
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All of the following describe different types of \”cookies\” except for ___________________.
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count
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According to Avinish Kaushik, which of the following are one of his top 3 favorite KPI’s?
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average order value
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_____________ is the number of exits from a page divided by the total number of pages
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page exit ratio
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A ____________ is an interaction with a website consisting of one or more page views in a given time period.
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visit or session
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Testing for the purpose of analyzing web data and activity can be done using a number of different methods.
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true

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