MKT 3013 Interactives Ch. 5 – Flashcards
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The placement of proof-point information on product packaging is part of which of the four Ps? - product - promotion - place - production - price
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promotion
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The Ford Fiesta was first introduced in the 1970s. Although not successful in the United States, it was in Europe. What macroenvironmental factor did the Fiesta appeal to in Europe? - economy - technology - culture - political - demographic
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culture
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Why was it important for Ford to target Millenial (Generation Y) buyers? - they are a large customer base - they like bright colors - they have many social concerns - they have gas mileage concerns - they prefer small cars
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they are a large customer base
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Kristen was developed to represent a typical "Millenial" model. This generational cohort relies heavily on _____________ to keep up with friends and for business purposes. - social status - income - employment - technology - education
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technology
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In 2008, the U.S. market downsized to smaller cars because of the _______________ macroenvironmental factor. - technology - culture - political - social trends - economic
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economic
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All U.S. cars must meet a 35.5-mpg requirement by 2016. This requirement is important to the ___________ macroenvironment factor. - social trends - culture - political/regulatory - economic - technology
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political/regulatory
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What is Ford's overall goal in meeting the needs of the millennial demographic? - using cutting-edge technology - creating lifelong customers - producing an economic vehicle - word-of-mouth advertising - being socially responsible
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creating lifelong customers
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In producing and marketing environmentally friendly products, Seventh Generation is practicing _______. - greenwashing - environmental marketing - green marketing - micro-marketing - macro-marketing
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green marketing
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Seventh Generation has to advertise and promote its products. If the company spends more resources on advertising and promotion than on actually engaging in sound environmental practices, it would be guilty of _______. - greenwashing - breaking the law - ignoring regional culture - deceptive advertising - charging too high a price
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greenwashing
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Seventh Generation wants to research the demographic characteristics of its target market. To do this, the company would study all of the following except - income - ethnicity - gender - age - inflation
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inflation
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The green movement represents which factor in the marketing environment? - generational cohorts - regional culture - social trends - demographics - technology advances
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social trends
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If Seventh Generation were analyzing the consumers' immediate environment, which of the following would it study and research? - social trends - inflation and interest rates - competitors - regional culture - country culture
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competitors
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The video mentions that Adidas works closely with BASF to develop new technologies like Boost. For Adidas, this relationship with BASF is an example of which aspect of the marketing environment? - economic - social - company - technology - corporate partners
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corporate partners
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Adidas has identified two different customer groups for its shoes with Boost technology: an older group concerned with performance, and a younger group interested in style. Which aspect of the marketing environment does the split between these two groups represent? - technology - political/legal - social - demographic - economic
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demographic
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Manufacturing of Adidas shoes takes place in factories around the world. Major fluctuations in the value of the U.S. dollar compared to other currencies could affect Adidas's manufacturing costs. Which aspect of the marketing environment does this issue represent? - political/legal - demographic - social - economic - culture
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economic
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The acceptance of running as a leisure activity for women varies widely from one country to another, affecting sales of Adidas shoes to women. Which aspect of the marketing environment does this represent? - culture - economic - demographic - technology - social
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culture
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Americans are increasingly concerned about health and wellness, creating an opportunity for Adidas to present the Boost shoe line as a way to make running for health more enjoyable. This is an example of which aspect of the marketing environment? - culture - economic - technology - social - political/legal
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social
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Generational cohorts, ethnicity, and gender are all considered part of _________ macroenvironmental factors. - economic - cultural - technological - demographic - political/regulatory
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demographic
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When Julie, the marketing executive for Hope Springs, determined that market segments existed with sufficient disposable income to pay a premium for bottled water, she determined this by examining ________ factors. - demographic - social - political/legal - technological - cultural
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demographic
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Mobile devices offer consumers an access channel of ever-increasing importance, as demonstrated by consumers' abilities use of a smartphone app to find water-bottle filling stations for Hope Springs. This is an example of a trend within the ________________ environment. - technological - cultural - social - economic - political/regulatory
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technological
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By providing refillable water bottles and refilling stations in order to reduce waste from bottled water, Hope Springs is aligning its product with which current social trend? - green marketing - privacy concerns - health-and-wellness concerns - cultural diversity - economic uncertainty
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green marketing
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By providing refillable water bottles and refilling stations in order to reduce waste from bottled water, Hope Springs is aligning its product with which current social trend? - economic - political/regulatory - technological - social - competitive
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political/regulatory
