Home Page Social Science Business Cause Related Marketing mkg 310 chapter 2 review questions - Flashcards

mkg 310 chapter 2 review questions – Flashcards

Jamie Hutchinson

7 July 2022

question

1. The WML, WMA, and WNBA have _____.

answer

B. been a response to the changing role of women in American society

question

2. The percentage of U.S. women who watch sports on TV every week is _____.

answer

question

3. ____ are widely held beliefs that affirm what is desirable.

answer

cultural norms

question

4. Which of the following is true regarding changes in American cultural values?

answer

D. There is substantial variance in values across individuals and groups.

question

5. Which of the following provides an accurate description of the organic food market?

answer

usda standards so enhance trust

question

6. Which of the following has NOT been found to be a top motive for organic purchases?

answer

lower cost

question

mitch

answer

health and environment factors

question

8. When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification?

answer

D. after the end of World War II

question

leigh

answer

advertising

question

FALSE regarding the religious/secular value in American society?

answer

C. America is basically a religious society.

question

self-oriented value

answer

material/nonmaterial

question

12. Which of the following is NOT an environment-oriented value?

answer

all the above

question

13is NOT an other-oriented value?

answer

D. tradition/change

question

14. is a current American value?

answer

active

question

15. a traditional American value?

answer

all of the above

question

16. is an emerging American value?

answer

admiring nature

question

18 to 40 are most likely to admit that they are spending beyond their comfort range?

answer

A. the shift toward immediate gratification

question

18. A shift from a focus on sensual gratification to abstinence in America would most likely affect _____.

answer

B. the types of advertising themes used

question

19. A shift back to an emphasis on postponed gratification in American would most likely _____.

answer

B. decrease the use of credit

question

20. Which is NOT a reason why Americans work long hours?

answer

minimum wage

question

21. _____ is consumers' efforts to reduce their reliance on consumption and material possessions.

answer

C. Voluntary simplicity

question

The voluntary simplicity movement in America represents a shift in which value?

answer

D. material/nonmaterial

question

erica

answer

voluntary simplicity

question

What percentage of American adults exercise regularly?

answer

less than 50 p

question

FALSE regarding Americans' environment-oriented values?

answer

b. Americans traditionally have not been very receptive to change.

question

professions as architecture, science....

answer

the creative class

question

lakeisha

answer

creative class

question

impact americans emphasis on security

answer

e. a, b, and c

question

a segment used to describe consumers with respect to their environmental activism?

answer

B. New Green Mainstream

question

NOT a segment used to describe consumers with respect to their environmental activism?

answer

concerned

question

environmental activists are concerned about the environment but alter their actions and purchases only when it is convenient?

answer

the green mainstream

question

gertrude

answer

the naturals

question

mickey

answer

affluent healers

question

heather

answer

the green mainstream

question

defining characteristics of American society?

answer

individualism

question

individualism affects?

answer

all of the above

question

Consumers higher in individualism are more likely to _____ when faced with poor service performance.

answer

a, b, and c

question

laurie

answer

individualism

question

According to the authors, American culture increasingly values _____.

answer

diversity

question

is true regarding Americans' other-oriented values?

answer

B. Since World War II, Americans have increasingly valued diversity.

question

41. The value that Americans place on youth has _____.

answer

b. shown a slow reversal toward more value being placed on age in recent years

question

. A shift away from a competition oriented society would most likely affect _____.

answer

all of the above

question

43. Marketers have responded to Americans' increasing concern for the environment

answer

green marketing

question

. Which of the following is NOT generally involved in green marketing?

answer

all of the above

question

health valley

answer

green marketing

question

As green claims increased in number and scope,

answer

green guides

question

The "Green Guides" provide

answer

all of the above

question

. Green marketing methods that are profitable for the farmer

answer

sustainable

question

49. Several coffee manufacturers are informing consumers of their fair trade

answer

sustainability movement

question

50. Which term is used to refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity?

answer

cause marketing and personal marketing...... a and b

question

51. _____ is done to enhance the welfare of individuals or society without direct benefit to a firm.

answer

social marketing

question

52. Which type of marketing ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause?

answer

cause-related marketing

question

. Target stores give

answer

cause-related marketing

question

example of cause-related marketing (CRM)?

answer

C. A company donates $1 to Diabetes research for every purchase of its product by consumers.

question

55. Which of the following is a challenge facing marketers who implement cause-related marketing programs?

answer

d. consumer skepticism and apathy

question

56. Which group of consumers doubts the sincerity or effectiveness of cause-related marketing programs?

answer

skeptic

question

john

answer

skeptic

question

karen

answer

balancer

question

carl

answer

attribution-oriented

question

60. Which consumer group is driven by a desire to help with respect to cause-related marketing programs?

answer

socially concerned

question

maria

answer

socially concerned

question

62. What has been found to improve the results of cause-related marketing programs?

answer

the fit between the company and the cause

question

63. Gay consumers, like heterosexuals, vary in terms of _____.

answer

all of the above

question

64. The gay market has been estimated to comprise _____ of the adult U.S. population.

answer

question

65. What is typically absolutely necessary of any firm that desires to capture the loyalty of the gay community?

answer

D. must have internal policies that do not discriminate against gay employees

question

66. Which index is published by the Human Rights Campaign Foundation

answer

corporate equality index (CEI)

question

67. Which is a product or service that often needs modification when targeting gay consumers?

answer

financial services

question

68. used to refer to whether a person is biologically a male or female?

answer

gender

question

69. _____ refers to the traits of femininity and masculinity.

answer

gender identity

question

70. The behaviors considered appropriate for males and females in a given society are known as _____.

answer

gender roles

question

While women are vital members of the workforce in the U.S., they are still

answer

gender roles

question

72. A(n) _____ is based on an attribute over which the individual has little or no control

answer

ascribed role

question

. _____ are based on performance criteria over which the individual has some degree of control.

answer

achievement roles

question

A woman that is married with the husband assuming the responsibility for providing for the family and the wife running the house and taking care of the children would be classified as _____.

answer

traditional

question

catherine

answer

traditional

question

76. A woman that is married where both she and her husband work and share homemaking and child care responsibilities is classified as _____ with respect to gender orientation.

answer

modern

question

rayna

answer

modern

question

78. Which of the following is a segment of female consumers?

answer

all of the above

question

lisa

answer

trapped working woman

question

80. Which of the following is a reason why women are an important target market?

answer

More women work more hours outside the home today than at any time in our history.

question

81. Since women are quite diverse as a group, what other factors must marketers also consider when designing marketing communications?

answer

all of the above

1 of

Unlock all answers in this set

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question

1. The WML, WMA, and WNBA have _____.

answer

B. been a response to the changing role of women in American society

question

2. The percentage of U.S. women who watch sports on TV every week is _____.

answer

question

3. ____ are widely held beliefs that affirm what is desirable.

answer

cultural norms

question

4. Which of the following is true regarding changes in American cultural values?

answer

D. There is substantial variance in values across individuals and groups.

question

5. Which of the following provides an accurate description of the organic food market?

answer

usda standards so enhance trust

question

6. Which of the following has NOT been found to be a top motive for organic purchases?

answer

lower cost

question

mitch

answer

health and environment factors

question

8. When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification?

answer

D. after the end of World War II

question

leigh

answer

advertising

question

FALSE regarding the religious/secular value in American society?

answer

C. America is basically a religious society.

question

self-oriented value

answer

material/nonmaterial

question

12. Which of the following is NOT an environment-oriented value?

answer

all the above

question

13is NOT an other-oriented value?

answer

D. tradition/change

question

14. is a current American value?

answer

active

question

15. a traditional American value?

answer

all of the above

question

16. is an emerging American value?

answer

admiring nature

question

18 to 40 are most likely to admit that they are spending beyond their comfort range?

answer

A. the shift toward immediate gratification

question

18. A shift from a focus on sensual gratification to abstinence in America would most likely affect _____.

answer

B. the types of advertising themes used

question

19. A shift back to an emphasis on postponed gratification in American would most likely _____.

answer

B. decrease the use of credit

question

20. Which is NOT a reason why Americans work long hours?

answer

minimum wage

question

21. _____ is consumers' efforts to reduce their reliance on consumption and material possessions.

answer

C. Voluntary simplicity

question

The voluntary simplicity movement in America represents a shift in which value?

answer

D. material/nonmaterial

question

erica

answer

voluntary simplicity

question

What percentage of American adults exercise regularly?

answer

less than 50 p

question

FALSE regarding Americans' environment-oriented values?

answer

b. Americans traditionally have not been very receptive to change.

question

professions as architecture, science....

answer

the creative class

question

lakeisha

answer

creative class

question

impact americans emphasis on security

answer

e. a, b, and c

question

a segment used to describe consumers with respect to their environmental activism?

answer

B. New Green Mainstream

question

NOT a segment used to describe consumers with respect to their environmental activism?

answer

concerned

question

environmental activists are concerned about the environment but alter their actions and purchases only when it is convenient?

answer

the green mainstream

question

gertrude

answer

the naturals

question

mickey

answer

affluent healers

question

heather

answer

the green mainstream

question

defining characteristics of American society?

answer

individualism

question

individualism affects?

answer

all of the above

question

Consumers higher in individualism are more likely to _____ when faced with poor service performance.

answer

a, b, and c

question

laurie

answer

individualism

question

According to the authors, American culture increasingly values _____.

answer

diversity

question

is true regarding Americans' other-oriented values?

answer

B. Since World War II, Americans have increasingly valued diversity.

question

41. The value that Americans place on youth has _____.

answer

b. shown a slow reversal toward more value being placed on age in recent years

question

. A shift away from a competition oriented society would most likely affect _____.

answer

all of the above

question

43. Marketers have responded to Americans' increasing concern for the environment

answer

green marketing

question

. Which of the following is NOT generally involved in green marketing?

answer

all of the above

question

health valley

answer

green marketing

question

As green claims increased in number and scope,

answer

green guides

question

The "Green Guides" provide

answer

all of the above

question

. Green marketing methods that are profitable for the farmer

answer

sustainable

question

49. Several coffee manufacturers are informing consumers of their fair trade

answer

sustainability movement

question

50. Which term is used to refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity?

answer

cause marketing and personal marketing...... a and b

question

51. _____ is done to enhance the welfare of individuals or society without direct benefit to a firm.

answer

social marketing

question

52. Which type of marketing ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause?

answer

cause-related marketing

question

. Target stores give

answer

cause-related marketing

question

example of cause-related marketing (CRM)?

answer

C. A company donates $1 to Diabetes research for every purchase of its product by consumers.

question

55. Which of the following is a challenge facing marketers who implement cause-related marketing programs?

answer

d. consumer skepticism and apathy

question

56. Which group of consumers doubts the sincerity or effectiveness of cause-related marketing programs?

answer

skeptic

question

john

answer

skeptic

question

karen

answer

balancer

question

carl

answer

attribution-oriented

question

60. Which consumer group is driven by a desire to help with respect to cause-related marketing programs?

answer

socially concerned

question

maria

answer

socially concerned

question

62. What has been found to improve the results of cause-related marketing programs?

answer

the fit between the company and the cause

question

63. Gay consumers, like heterosexuals, vary in terms of _____.

answer

all of the above

question

64. The gay market has been estimated to comprise _____ of the adult U.S. population.

answer

question

65. What is typically absolutely necessary of any firm that desires to capture the loyalty of the gay community?

answer

D. must have internal policies that do not discriminate against gay employees

question

66. Which index is published by the Human Rights Campaign Foundation

answer

corporate equality index (CEI)

question

67. Which is a product or service that often needs modification when targeting gay consumers?

answer

financial services

question

68. used to refer to whether a person is biologically a male or female?

answer

gender

question

69. _____ refers to the traits of femininity and masculinity.

answer

gender identity

question

70. The behaviors considered appropriate for males and females in a given society are known as _____.

answer

gender roles

question

While women are vital members of the workforce in the U.S., they are still

answer

gender roles

question

72. A(n) _____ is based on an attribute over which the individual has little or no control

answer

ascribed role

question

. _____ are based on performance criteria over which the individual has some degree of control.

answer

achievement roles

question

A woman that is married with the husband assuming the responsibility for providing for the family and the wife running the house and taking care of the children would be classified as _____.

answer

traditional

question

catherine

answer

traditional

question

76. A woman that is married where both she and her husband work and share homemaking and child care responsibilities is classified as _____ with respect to gender orientation.

answer

modern

question

rayna

answer

modern

question

78. Which of the following is a segment of female consumers?

answer

all of the above

question

lisa

answer

trapped working woman

question

80. Which of the following is a reason why women are an important target market?

answer

More women work more hours outside the home today than at any time in our history.

question

81. Since women are quite diverse as a group, what other factors must marketers also consider when designing marketing communications?

answer

all of the above

mkg 310 chapter 2 review questions – Flashcards

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