MIS Quiz Questions Chapter One – Flashcards
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Your boss, Tom Repicci, has asked to analyze the airline industry using Porter's three generic strategies. What company used a focused strategy?
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Sky Taxi- a rent-by-the hour personal plane service.
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Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies. What company used a cost leadership strategy?
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Southwest, Horizon, JetBlue
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Feedback is information that returns to it original transmitter and modifies the transmitter's actions. What would the original transmitter include?
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Input, Transform, Output
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The sales department needs to rely on information from operations to understand _____.
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Inventory, customer orders, demand forecasts.
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What example is where Porter's five forces are mostly strong and competition high?
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A dog-walking business
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Data are useful for understanding individual sales, but to gain deeper insight into a business, data needs to be turned into information. What are some examples of turning data into information?
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Amount sold, customer number, best/worst customer
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Gina Brooks works for Aquarium Retail Services selling high-end saltwater fish and tank supplies. Aquarium retail services is the current market leader in Gina's city. Gina has recently been approached by Deep Blue Incorporated with an opportunity to run its corporate nationwide marketing and sales division. Gina decides to jump at the opportunity! Deep Blue is attempting to gain a competitive ____ by stealing its competitor's key employee.
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Advantage
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MIS can be an important enabler of business success and innovation. What statement is accurate when referring to MIS?
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MIS is a valuable tool that can leverage the talents of people who know how to manage it effectively.
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Trina Hauger works for Johnson Electric as a corporate lawyer, and part of her duties are to ensure the ethical and legal use of information within the company. What represents Trina's role at Johnson Electric?
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Chief Privacy Officer (CPO)
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Updating business strategies is a continuous undertaking as internal and external environments ______.
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Rapidly Change
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A system is a collection of parts that link to achieve a common purpose. Systems thinking is a way of monitoring ______.
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The entire system
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What is an example of information?
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What is my worst-selling product?
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Your boss, Kerry Miller, has asked you to analyze the soft-drink industry using Porter's five forces model. What represents a threat of a new entrant in the soft-drink industry?
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Zevia Natural Diet Soda begins selling directly over the internet
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Which of the following is similar to focused strategy versus broad strategy?
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Niche market versus large market
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How can a company reduce the threat of substitute products or services?
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Offer additional value through wider product distribution.
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Shelby Black runs a very successful hair salon in downtown Los Angeles. One of Shelby's tasks is to input positive and negative customer reviews into her computer system. What type of information is Shelby gathering?
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Feedback
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If a supplier has high power,what can it do to influence its industry?
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Charge higher prices, Shift costs to industry participants, Limit Quality or services
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What decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?
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Target high-value adding activities to further enhance their value, Target low value value-adding activities to increase their value, Perform some combination of the two
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According to Porter, companies that wish to dominate broad markets should operate using a ________ strategy.
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Cost leadership with a low cost
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Which of the following is not considered a core driver of the information age?
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Competitive intelligence
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When buyer power is low, supplier power is typically_____
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high
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As companies move from data to knowledge, they will start to include more and more variables for analysis resulting in better, more precise support for _____________.
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Decision making, problem solving
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Which of the following is not a typical way that a company would duplicate a competitive advantage?
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Carrying large product inventories
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Which of the following is not a topic associated with the information age?
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College statistics for data
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Greg works for Geneva Steel Corporation. Greg's duties include managing the overall processes for the company and transforming the steel resources into goods. Which department would Greg most likely work in?
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Operations manager
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Which of the following offers an example where Porter's Five Forces are mostly weak and competition is low?
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An international hotel chain purchasing milk
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Information technology can enable departments to more efficiently and effectively perform their core _____________.
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Business operations
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The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a ________ or ________________.
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Cost advantage; product differentiation.
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Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod, iPhone, and iPad.
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competitive advantage, competitive intelligence, first-mover advantage
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Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's Five Forces Model. Which of the following represents buyer power in the soft-drink industry?
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Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
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When analyzing Porter's three generic strategies for entering a market, if you have a focused strategy what market should you target?
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A niche market
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What provides an example of data?
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Who is customer number 12345XX?
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Your boss, Ty Jacob, has asked you to analyze the music industry using Porter's Five Forces Model. Which of the following represents supplier power in the music industry?
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Established record labels like EMI, Sony, Universal.
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Which of the following represents the definition of a variable
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A data characteristic that stands for a value that changes or varies over time
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Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?
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Product differentiation
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Your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a differentiation strategy?
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British Airways, Singapore Airlines, Virgin Atlantic.
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Which of the following represents a reason that competitive advantages are typically temporary?
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The competitor will hire away your key employees. The competitor quickly seeks ways to duplicate your business operations. The competitor will purchase new technology.
