Flashcards About MIS Chapter 9
7 test answers
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Which of the following is one of the CRM business drivers?
answer
All choices listed
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Which of the following operational CRM technologies does the marketing department typically use?
answer
List generator, campaign management, cross-selling and up-selling
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question
What allows customers to use the web to find answers to their questions or solutions to their problems?
answer
Web-based self-service
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