question

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

answer

bullwhip

question

Concurrent supply chains are made possible by which technology?

answer

The Internet

question

Why is overstocking warehouses not an effective solution for a problem of low availability?

answer

It increases inventory costs

question

A suite of integrated software modules for finance and accounting, human resources, manufacturing and production, and sales and marketing that allows data to be used by multiple functions and business processes best describes

answer

ERP systems.

question

Which of the following is not an example of next-generation enterprise applications

answer

Stand-alone suites

question

CRM systems help businesses obtain which business objective?

answer

Customer and supplier intimacy

question

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy.

answer

just-in-time

question

The business value of an effective supply-chain management system includes all of the following except:

answer

increased inventory levels

question

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a:

answer

supply chain

question

A company's organizations and processes for distributing and delivering products to the final customers is the

answer

downstream portion of the supply chain

question

Which of the following business objectives would be most helped by implementing an enterprise applications

answer

Customer and supplier intimacy

question

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

answer

churn rate.

question

Enterprise application vendors are now including ________ features, such as tools for data visualization, flexible reporting, and ad hoc analysis, as part of the application

answer

business intelligence

question

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services

answer

SFA

question

Analyzing customer buying patterns is an example of:

answer

analytical CRM.

question

Concurrent supply chains are made possible by which technology?

answer

The Internet

question

A company's suppliers, supplier's suppliers, and the processes for managing relationships with them is the

answer

upstream portion of the supply chain.

question

A supply chain driven by actual customer orders or purchases follows a ________ model

answer

pull-based model

question

In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?

answer

Subscription

question

The effort required to locate a suitable product is called:

answer

search costs.

question

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

answer

behavioral targeting

question

Information density refers to the:

answer

total amount and quantity of information available to all market participants

question

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

answer

Richness

question

Which of the following best illustrates the transaction fee revenue model

answer

eBay receives a small fee from a seller if a seller is successful in selling an item.

question

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:

answer

procurement.

question

Based on your reading of the chapter, e-commerce is:

answer

still in a revolutionary phase.

question

Compared to digital markets, traditional markets have:

answer

higher transaction costs

question

Which of the following statements about m-commerce is not true?

answer

In 2013, the main areas of growth are in online banking and location-based services

question

eBay is an example of:

answer

C2C e-commerce

question

Digital goods are goods that are:

answer

delivered digitally

question

The quality of ubiquity, as it relates to e-commerce, is illustrated by:

answer

the availability of the Internet everywhere and anytime.

question

Which of the following businesses utilize the content provider Internet business model?

answer

CNN.com

question

Selling the same goods to different targeted groups at different prices is called:

answer

price discrimination.

question

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

answer

Interactivity

question

What are the two major types of knowledge management systems?

answer

Enterprise-wide knowledge management systems and knowledge work systems

question

Deciding whether to introduce a new product line is an example of a(n):

answer

unstructured decision

question

A(n) ________ table is a spreadsheet feature that displays two or more dimensions of data in a convenient format.

answer

pivot

question

Where there is no well-understood or agreed-on procedure for making a decision, it is said to be:

answer

unstructured.

question

Why is the balanced scorecard method said to be "balanced"?

answer

It measures performance of more than just financial systems

question

Which of the following is a key problem in managing knowledge?

answer

Classifying knowledge

question

________ intelligence technology consists of computer-based systems that attempt to emulate human behavior and thought patterns.

answer

Artificial

question

Expert systems:

answer

work in very limited domains.

question

Which phase of decision making finds or recognizes a problem?

answer

Intelligence

question

________ are intelligent techniques that parallel some aspects of the processing patterns of the biological brain.

answer

Neural networks

question

What type of model asks what-if questions repeatedly to determine the impact on outcomes of changes in one or more factors?

answer

Sensitivity analysis

question

Tools for the management, delivery, tracking, and assessment of various types of employee learning best describes:

answer

learning management systems.

question

Operational management typically makes which type of decisions?

answer

Structured

question

Estimating the number of direct goods to reorder falls into which category of decision making?

answer

Structured

question

Why does improving a small, routine decision have business value for a company?

answer

A small decision has business value when added with all the other small decisions made in the company

question

Expertise and experience of organizational members that has not been formally documented best describes

answer

tacit knowledge.

question

Unit testing:

answer

tests each individual program separately

question

A systems analysis includes a ________ that is used to determine whether the solution is achievable from a financial, technical, and organizational standpoint.

answer

feasibility study

question

When systems are created rapidly, without a formal development methodology

answer

testing and documentation may be inadequate

question

A ________ shows each task as a horizontal bar whose length is proportional to the time required to complete it.

answer

Gantt chart

question

Users prefer systems that:

answer

are oriented to facilitating organizational tasks and solving business problems.

question

________ are intangible benefits of information systems

answer

Improved asset utilization, increased organizational learning, and improved operations

question

________ refers to the application of knowledge, skills, tools, and techniques to achieve specific targets within specified budget and time constraints

answer

Project management

question

In a data flow diagram, external entities are represented by:

answer

square boxes

question

Order the following steps in the systems development lifecycle in the correct sequence.

answer

Systems analysis, systems design, programming, testing, conversion, production and maintenance

question

In a parallel conversion strategy, the new system:

answer

and the old are run together

question

In a direct cutover conversion strategy, the new system:

answer

replaces the old one at an appointed time.

question

The entire system-building effort is driven by:

answer

user information requirements

question

The project risk will rise if the project team and the IS staff lack:

answer

the required technical expertise

question

The primary tool for representing a system's component processes and the flow of data between them is the:

answer

data flow diagram

question

Transferring data from a legacy system to the new system would be defined by which system design specification category?

answer

Conversion

question

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

answer

Safety Stock

question

______ modules use many of the same data, tools, and systems as CRM to enhance collaboration between company and its selling partners.

answer

PRM

question

Through what channel did e-commerce first evolve?

answer

Online advertising sales

question

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

answer

Network notification

question

Compared to traditional goods, digital goods incur:

answer

lower distribution costs

question

_____ are an essential component of a knowledge work system.

answer

Links to external knowledge bases

question

Which of the following BI functionalities would you use to assess how customers would respond to a price change in your product?

answer

Predictive analytics

question

From your reading of the chapter's opening case, Nvidia implemented new information systems in order to achieve which of the main six business objectives?

answer

Improved decision making

question

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

answer

Information density

question

Which of the following Internet business models does Amazon.com use?

answer

E-tailer

question

Geoadvertising sends ads to users based on their

answer

GPS locations

question

________ decisions are most common at higher levels of management

answer

Unstructured

question

A(n) ________ capability allows users to view more detailed views of data.

answer

drill-down

question

Simon's four different stages in decision making are, in order from first to last:

answer

intelligence, design, choice, and implementation.

question

The oldest method for building information systems is:

answer

the systems development lifecycle

question

Changes in hardware, software, documentation, or production to a production system to correct errors, meet new requirements, or improve processing efficiencies are termed:

answer

maintenance

question

________ are tangible benefits of information systems.

answer

Reduced workforce, lower outside vendor costs, and increased productivity

question

Object-oriented development could potentially reduce the time and cost of writing software because:

answer

Because objects are reusable

question

The term structured, when discussing structured methodologies, refers to the fact that:

answer

the techniques are step by step, with each step building on the previous one

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