MGMT 250: Chpater 7 – Flashcards
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five trends in the past decade have significantly influenced the landscape of global marketing. One of them is
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an increase in most countries' GDP coupled with a n increased degree of consumer ethnocentrism
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Government taxes on products or services entering a country that primarily serve ot raise prices on imports are referred to as
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tariffs
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the balance of trad is the
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difference between the monetary value of a nations exports and imports
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Ital currently has a limit on the number of motorcycles that can be imported from Japan. This restriction would be consider a(n)
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quota
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When firms originate, produce, and market their products and services worldwide, it is referred to as
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global competition
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The EU has benefited its member nations because firms do not need to market their products and services on a nation-by-nation basis; most tariffs that affect pricing practices have been removed and
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there are fewer regulatory restrictions on transportation, adverting, and promotion
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These restaurants featured recipes that were revised for local tastes, alcoholic beverages, and increased outdoor seating.
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a global
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A brand marketed under the same name in multiple countries with similar and central coordinated marketing programs is referred to as
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a global brand
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A global marketing strategy refers to
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the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ
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Around the world, middle-class, youth, and elite markets that consume similar assortments of products and services are referred to as
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global consumers
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A firm the views the world as consisting of unique parts and markets to each part differently is referred to as
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a multinational firm
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Which of the following statements about the emergence of a networked global market space is most accurate?
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the most active participants in the networked global market space are companies in developing nations
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A country's communications, transportation, financial, and distribution systems are considered to be its
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economic infrastructure
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Four general options exist: 1___ 2 licensing 3 joint venture 4 direct investment
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exporting
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A create new product emphasis refers to which type of strategy?
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product invention strategy
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In which option would two companies share the ownership?
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joint venture
