Media ethics are put in place to guide journalists and media houses deliver reliable information to its users. Black and Roberts addressed media ethics in an attempt to shape the media houses and give the users a view of what they need to expect from the media houses of their choice. It’s also aimed to give learners wishing to join the industry what is expected from them once they join the industry. Main focus was on contradiction between truth and deception that arises in delivering information to the users. This has been addressed in three different articles with all of them talking of objectivity among journalists.
In a video “can journalists be objective” by Colombian school of journalism dean Nicholas Lemann, the issue of objectivity is being addressed. The dean talks of how objectivity among journalists has become s
...ophisticated (Lemann, 2016). The speaker calls for objectivity seeing it as an important aspect of goal attainment by every individuals not only journalists. The goal of every journalist is to give the users the correct information which is in most cases contradicted with deception from the journalists. According to Lemann, historians Dastin and Peter have come out to talk of the issue as it has been one of the key issues in journalism. The same issue of objectivity is talked in an article “Re-thinking objectively” by Brent Cunningham.
In this case, the author talks of the President of United States George Bush addressing the issue of Al-Qaeda attacks to the United States. The President mentions the terrorist group more than five times in the course of the session. There is no one questioning the President on the reality of
the issues he was talking about. Media users need to get true information without any biasness. The information given by the President contradicts to the one by Central Intelligence Agencies (CIA). This raises questions on the objectivity of the media houses in giving its users the true information they need.
The third article addressing the same issue of objectivity is a chapter from the class text book. A chapter “The Press as Custodian of Fact” by Jamieson Waldman talks of different factors influencing the process of delivering information to the users. The chapter sees the press as a custodian of fact in that they usually know the truth but they give different version of the story to the public. Same as politicians, journalists will try to deceive people in order to deter them from the truth. Though they are tasked with the role of telling the masses about the truth in their societies, they sometimes lie to their users (Veatch & Ross, 2014). The chapter is linked to the work by Black and Roberts talking of media ethics since they all talk of the press shielding masses from the truth. The articled had narrowed on truth and deception with all being characteristics of information users get from media houses.
Examples of deception in the mass media are all centered to government influence to the American journalist. One of the examples is the manipulation of organized opinions and habits in favor of the ruling government. Propaganda has also been used to spread lies about a given issue affecting the Americans. Deception has also been used by the media in United States to address the Islamic religion. What the
media talks of Islamic is opposite of the reality which goes against media ethics. An example is when the press calls for people to reject Saudi-led Islamic Military Alliance. It’s believed that the aim was to extinguish the alliance.
Roberts and Black in chapter 7 of their book covered truth and deception as one of the key issues in media ethics. Some of the ways used by media to deceive the public include photo manipulation, faked memoirs as well as government disinformation. Photo manipulation has been used to deceive the public on various issues. Cameras used to give the real image of a given action but since photo manipulation came, pictures are no more trusted. Government disinformation holds that government was to be made classic and secure from the public. Faked memoirs have been used by the authors to show how media faked identities of different people (Black & Roberts, 2011). Media has become untrustworthy to the users in the United States of America. Ideas in the brought out in the book are reflected in other two articles.
In a video by Nicholas Lemann, the main idea being objectivity, it connects to main idea by Black and Roberts. Lemann talks of how journalists tend to leave their tasks and work in order to please politicians. In chapter seven in our textbook, the author talks of how the press has become custodians of fact. They fail to act according to their professional requirement but instead choose to act the opposite to favor. It’s the same topic addressed in chapter seven “Truth and Deception” of Black and Roberts text. In another article “Re-thinking objectively” by Brent Cunningham, he talks
of how President Bush gave opposite to the truth. The press was present but did nothing which links the article to Black and Robert’s text on Truth and Deception.
Media ethics govern actions of journalists and other personnel in the media. Actions of professionals in the media are guided by a set of ethics. Such ethics prohibit them from doing anything outside their profession. However, the trend has changed in the recent days with journalists and news presenters violating the established ethics set. Press is seen as the major custodian of truth in favor of top politicians in the country. It’s something which needs to be addressed before it ruins the entire industry.
References
- Black, J., & Roberts, C. (2011). Doing ethics in media: Theories and practical applications. Taylor & Francis.
- Lemann, Nicholas. "Nicholas Lemann: Can Journalists Be Objective?". Big Think. N.p., 2008. Web. 28 Mar. 2016.
- Veatch, R. M., & Ross, L. F. (2014). Transplantation ethics. Georgetown University Press.
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