Mass Media as a Social Institution
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Media is used to maintain present social order. (ex. News coverage used as Scare tactics for political gain)
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Conflict Perspective of Mass Media
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When mass media joins, creating one useful body
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Media Convergence
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Wealthy and better educated individuals receive news quicker than the "masses"
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Knowledge-Gap Hypothesis
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Newspapers, magazines, and books
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Print Media
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Instruments of communication designed to reach large numbers of people.
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Mass Media
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Picking and choosing what the mass media promotes
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Agenda Setting
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Music, Radio news
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Audio Media
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The news, being a powerful organization covers the same stories with the same opinions, thus making it likely for those that disagree not to speak up
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Spiral of Silence
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Main reason for the decline in Social Capital: created and "individual-based" society
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Television
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Gap between those with access of technology to those without; causes inequalities
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Digital Divide
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Encouragement to those in society to do things that benefit society as a whole
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Social Capital
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Support the stability and operation of Society by influencing Socialization
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Functionalist Perspective of Mass Media
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Web based blogs and email
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Online Media
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Information is main social and economic activity
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Informational Society
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Executives that make the choices of what gets aired and what doesn't
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Gatekeepers
