MASC 151 Final Exam Quiz 8

question

Who is the new U.S. Secretary of State under President Donald Trump?
answer

Rex Tillerson
question

Bertelsmann is based out of which country?
answer

Germany
question

The globalization and consolidation of the communication industry is likely going to increase over time.
answer

True
question

Mediaset is mostly owned by Pearson PLC.
answer

False
question

Which of the following is the largest Spanish language network in the United States?
answer

Univision Communications
question

“Bollywood” is a combination of the words “B-movie” and “Hollywood.”
answer

False
question

Mediaset is a _________ broadcast company.
answer

Italian
question

The future success and earnings of American multimedia giants will be determined by international sales.
answer

True
question

News Corporation was founded in which country?
answer

Australia
question

There is a strong connection between sports and mass media.
answer

True
question

Media systems in Europe were largely deregulated beginning in which decade?
answer

1980s
question

_______________ is a highly diversified communication conglomerate, ranging from broadcasting, to feature films, to the Internet, to theme parks and resorts, which operate in hundreds of locations worldwide
answer

Disney
question

The European Union has yet to be able to construct and implement trans-European media policies.
answer

False
question

Which right-wing populist recently failed to win the national elections in the Netherlands despite a lead in the pre-election polls?
answer

Geert Wilders
question

Disney is the third largest communications empire in the world.
answer

False
question

Most foreign commercial markets buy US television and movies for their television and theater outlets.
answer

True
question

Which company is not headquartered in the United States?
answer

Sony
question

The European Broadcasting Union (EBU) is a significant transnational entity for private broadcasters across Europe, the Middle East, and North Africa.
answer

False
question

Bertelsmann has had much success with its internet ventures through AOL, Napster, and Barnes and Noble online.
answer

False
question

Most peripheral nations lack the necessary technical infrastructure, ability to provide security, or sufficient disposable income to make it economically worthwhile for American multimedia giants to establish major activities in their regions.
answer

True
question

The notion of a _____________, a hypothetical area between the private realm of the family and the realm of the state, is very influential in European media studies.
answer

Public Sphere
question

What EU audiovisual program(s) offer(s) financial and other support to the media industry?
answer

MEDIA
question

Television without Frontiers was replaced with what directive in 2007?
answer

Audiovisual Media Services
question

Euronews is widely known as Europe’s answer to ______.
answer

CNN
question

The EBU is the largest association of national broadcasters in the world.
answer

True
question

English is the dominant language in the music industry with one notable exception:
answer

Spanish
question

Since the end of World War II, US aerospace industries have provided the primary export product. However, by the end of the Cold War the demand for military aircraft had subsided. What is the primary export product now?
answer

Music and movies
question

Online advertisers increasingly attempt to place their ads next to hate videos as they have the most views on YouTube.
answer

False
question

The Audiovisual Media Services directive aims to ____________________.
answer

Create a single European market for media broadcast and film
question

According to Bob Levey, one of the biggest changes in today’s news environment is that audiences choose news sources that they already agree with.
answer

True
question

Bob Levey predicts that the Washington Post will be available as an Amazon Prime product in the future.
answer

True
question

Legal and illegal downloading is a major concern of the music industry.
answer

True
question

MTV has become so influential that major Hollywood studios will use MTV as a vehicle to coordinate new film releases
answer

True
question

As audience size decreases; advertising revenues increase.
answer

False
question

Television without Frontiers contends that the majority of the broadcast time in Europe should be earmarked for European products.
answer

True
question

European audiences remain faithful to their national broadcasters.
answer

True
question

Which newspaper did Bob Levey work for as a columnist?
answer

Washington Post
question

Barely a generation ago, Europeans only had access to one or two state-funded radio and television channels.
answer

True
question

To avoid import restrictions on media buys, it is a good strategy for US companies to:
answer

Form joint ventures with domestic media companies
question

Foreign talent wants to work in New York or Hollywood. This is why the United States has had an international advantage of superior talent.
answer

True
question

BBC and CNN are the two global all news stations.
answer

True
question

Before their Gulf War coverage, CNN was once lampooned by rivals as the “Chicken Noodle News.”
answer

True
question

While once a power house, budget cuts and management changes have caused CNN’s market share to fall behind Fox News.
answer

True
question

Fox News proudly catering successfully to the __________.
answer

right of center audience
question

President Bush, who was at his vacation home in Kennebunkport, Maine, stated that all he knew about Tiananmen Square was what CNN was showing – just like the rest of the world.
answer

True
question

CNN’s reputation has been enhanced by coverage of such stories, all EXCEPT:
answer

Turkish elections for secular government
question

The merger with AOL shifted the CNN focus from news to personality based news highlighting such stars as
answer

Christiane Amanpour
question

Because of CNN’s success in the niche market of news broadcasting they are bound to be followed by imitators. Which of these networks is NOT a direct imitator of CNN?
answer

NATO
question

CNN changed the global format to:
answer

24 hour news broadcasting
question

War coverage was changed when the Pentagon decided to:
answer

Embed journalists in combat units in Iraq 2002
question

CNN’s major competition is Al-Jazeera.
answer

False
question

During the first Gulf War, CNN was the only global agency granted permission to broadcast live from Baghdad.
answer

True
question

Which country just submitted its paperwork to leave the EU?
answer

Great Britain
question

CNN can force governments into damage control mode when it reports such stories as Abu Ghraib and violations at Guantanamo Bay.
answer

True
question

Russia recently experienced some of the largest mass demonstrations in years, when crowds across the country took part in anti-corruption rallies.
answer

True
question

What stories CNN focuses on is called the CNN Effect or CNN Factor.
answer

True
question

Pressure created by the CNN Effect forced US and British Administrations to respond to which international conflict?
answer

Somalia Crisis
question

The United Kingdom’s major broadcasting network, who has been covering global events for decades is:
answer

British Broadcasting Corporation
question

Deutsche Welle, a major online and worldwide radio and television broadcaster, is stationed in:
answer

Germany
question

CNN managed to make niche television a global phenomenon.
answer

True
question

Reuters was established to transmit what information in 1851?
answer

Business and stock market quotations between London and Paris
question

Inter Press Services is unique among the other press services. Why?
answer

It promotes a horizontal, cooperative basis among developing countries
question

Who is the current president of China?
answer

Xi Jinping
question

With its financial orientations Dow Jones competes directly with Reuters and Bloomberg.
answer

True
question

The three major global wire services are
answer

Thomson Reuters, Associated Press and Agence France Presse
question

Xinhua is the leading integrated news agency out of Taiwan.
answer

False
question

Another issue with wire service coverage of peripheral nations was
answer

Predominantly negative or sensational news items
question

Wire services focus on covering news that was mainly relevant to colonial powers.
answer

True
question

With the demise of the Cold War, East-West tensions have lessened but criticism remains in North-South media coverage.
answer

True
question

Which country’s government recently ordered a gas attack on its own people during the civil war there?
answer

Syria
question

Associated Press was established by
answer

A group of six New York newspapers to save costs
question

UPI was sold in 2000 to what church whose founder specializes in sensation journalism and thus making UPI a laughingstock?
answer

The Unification Church
question

AP and Reuters have both dropped TV news services as part of their product lines.
answer

False
question

Agence France Presse’s largest customer is
answer

The French Government
question

A major advantage for Reuters to establish an international wire service was:
answer

Following the growth of the British Empire’s colonies
question

Xinhua is the leading news agency in Asia. It is striving for a global role by delivering media services to the regions of China through print and the internet. There is one glaring problem. What is it?
answer

Is tightly controlled and watched by the Chinese government
question

The high cost of newspaper coverage during which war was the impetus for creating the Associated Press?
answer

The Mexican-American War
question

IPS works with NGOs to cover peripheral nations’ causes.
answer

True
question

One major issue with the wire services is their focus on coverage in _______.
answer

Core nations
question

Bloomberg focuses coverage on economics, business, financial markets, tech and global stock markets and trends.
answer

True
question

Al-Jazeera refused to air Bin Laden’s tapes because they were inflammatory to the Arab people.
answer

False
question

In 1996, Al-Jazeera became the Arabic region’s first all-news satellite channel.
answer

True
question

“Media cities” sprang up in the Arab region starting where?
answer

Dubai
question

The popularity of Arab TV is because Arabs are tired of seeing their region from a Western point of view.
answer

True
question

The Emir of Qatar launched Al-Jazeera for what selfish reason?
answer

To make Qatar a major player in the region
question

Arab media was the mouth piece of governments, tame political parties, or regime friends until
answer

The Emir of Qatar fronted the money for an all Arab news station
question

Which NATO country is holding a referendum that could determine the future of its democracy?
answer

Turkey
question

Al-Jazeera’s original news team was almost all veterans of the BBC’s Arabic TV service.
answer

True
question

Al-Jazeera believes it has a responsibility to cover Arab news from the Arab perspective.
answer

True
question

The Saudi royal family controls all Arab media outlets.
answer

False
question

Saudi owned Al Arabiya is the main competition in the media wars.
answer

True
question

Western style journalism upsets Arab countries because it reports news the government/regimes would rather were not reported.
answer

True
question

All Arab television stations and most radio stations are owned by
answer

National Governments
question

Arab print media is more akin to government public relations than true journalism.
answer

True
question

Before Al-Jazeera became the channel to hate by Western media and governments it was similarly disliked by
answer

Arab regimes
question

Local politics are the story areas that can cause the most trouble. And therefore, most Arab journalists lack the concept of local news.
answer

True
question

Since all Arab media is government owned, Arab news outlets are competing against countries, not other companies like in the West.
answer

True
question

Who is Sergei Lavrov?
answer

Foreign minister of Russia
question

The Bush Administration considered Al-Jazeera a “beacon of light” in the Arab world.
answer

False
question

The Bush administration did not like Al-Jazeera because they reported heavily on the civilian consequences of Afghanistan and Iraq.
answer

True
question

The Korean Wave is a result of Kim Jong-ii’s strategy to enhance “Korean-ness” in Asia.
answer

False
question

In what country has Korean TV turned out to be a big hit?
answer

China
question

Korean programming is becoming more popular than Japanese programming in Asia.
answer

True
question

Bollywood, the affectionate name for India’s film industry, is a combination of what two cities?
answer

Hollywood & Bombay
question

The most popular form of Japanese television programming is?
answer

Animation
question

The Chinese media “aircraft carrier” is an attempt to have the Chinese “voice” to be more heard throughout the world.
answer

True
question

The U.S. and China are currently cooperating to resolve a major international crisis involving which country?
answer

North Korea
question

Chinese media outlets are subsidized and are all advertising dollars disbursed equally.
answer

False
question

All media institutions in China are still government institutions.
answer

True
question

What is the “Korean Wave”?
answer

Increased circulation of the Korean culture through TV and film
question

Both India’s huge Diasporas and _____ have helped the internationalization of the Indian film industry.
answer

All of the answers are correct
question

The term “Bollywood” has come to encompass the entire Indian movie industry like a brand name.
answer

True
question

The Middle East is the main importer of Indian film exports.
answer

True
question

From 1949 to 1975 media in China under Mao Zedong was used for what purpose?
answer

An ideological tool for the communist party
question

The Indian government does not subsidize its film industry but does, now, allow what to enhance growth?
answer

Foreign Direct Investment in financing, production, and distribution of films
question

Xinhua’s visual news service is considered to be at the same level as leading global news agencies like Associated Press (AP) and Reuters.
answer

True
question

The new Indian Diasporas have played a significant part in Indian film industry, why?
answer

Higher purchase power
question

China’s only non-governmentally owned TV organization is actually in Hong Kong.
answer

True
question

China Radio International (CRI) is the largest external broadcasting service in the world.
answer

False
question

What is China’s new “open door policy” regarding media?
answer

All of the answers are correct
question

The modern advertising agency is distanced from its clients because of global concerns and language barriers
answer

False
question

Armstrong Williams was paid by Ketchum PR to hype an education program. This caused quite a negative media storm.
answer

True
question

75 percent of all global advertising is by US firms.
answer

True
question

The major global ad agencies are all based in core nations. They act as savvy electronic imperialist on behalf of their global clients.
answer

True
question

Major advertising agencies are based in core nations and have spilled over to semiperipheral and peripheral nations of
answer

Values, attitudes, and business practices
question

As multimedia outlets expand they require successful advertising to generate revenue to attract new customers.
answer

True
question

Who is Emmanuel Macron?
answer

Presidential candidate in France
question

Mid sized firms such as Havas are perfectly positioned to succeed in an industry of giants.
answer

False
question

In 2005 Omnicom Group’s Ketchum PR Agency received unwanted attention due to what circumstance?
answer

Laundering a large government contract with the Dept of Education
question

President Trump has praised the free trade agreement NAFTA for its job creation impact in the United States.
answer

False
question

The impact of global advertising in Eastern European regimes was that
answer

Values imported in audio-visual in total contradiction to their own
question

Many mergers are taking place so that top firms can avoid being taken over themselves.
answer

True
question

Today’s advertising agencies are global in scope. Many work with global products and offer a vast array of services beyond print and broadcast media. What other services are NOT being offered?
answer

Government permits and grant writing
question

Advertising has a great effect in totalitarian nations by introducing new ideas through visual media.
answer

False
question

The top global advertising firms have had a lot of mergers in recent years. Give one example why.
answer

All of the answers are correct (Acquire talent, mid sized firms risk takeover in competitive global arena, positive synergy)
question

Foreign customers turn towards larger companies rather than local, specialty firms because
answer

Lack of resources and services in smaller firms
question

As corporations are going more global advertising is still a local concern.
answer

False
question

All the top advertisers are US-based companies and that is why, to be successful, a company must have a US based office.
answer

False
question

President Donald Trump recently said that a major conflict is possible in a standoff with which nuclear power?
answer

North Korea
question

In 2012, _______ purchased the British-based Aegis Group.
answer

Dentsu Inc.
question

The Cold War
answer

Tensions between Eastern communism and Western democracies.
question

the Crimean War
answer

The first war covered by war correspondents.
question

New World Information and Communication Order
answer

An attempt to balance the global news flow.
question

electronic colonization
answer

The latest era of global colonization.
question

World System Theory
answer

Global economic concept based on classifications of nations as core, semi-periphery and periphery.
question

Development Communication
answer

An attempt to counterbalance electronic colonialism.
question

Economic Growth Model
answer

It equates development with economic growth.
question

Functionalism
answer

A research tradition concerned with marketing concerns of the consumer society.
question

Structuralism
answer

A research tradition that found that core media shape media systems in the periphery.
question

Professionalism
answer

This research tradition analyzes technocratic effects of imported communication infrastructures.
question

UNESCO
answer

This international organization runs educational, scientific, cultural and communication programs.
question

too much reliance on support from the Soviet Union
answer

The major mistake of UNESCO in the debate over NWICO.
question

the non-aligned movement
answer

Former colonies that wanted independence from the U.S. and the USSR.
question

the MacBride Commission
answer

It studied the imbalance of the global news flow for UNESCO.
question

World Summit on the Information Society
answer

This event restarted the debate over the issues discussed in NWICO.
question

What is Public Diplomacy?
answer

The international campaign by President George W. Bush after 9/11 is an example of this communication strategy.
question

the Cold War
answer

Public Diplomacy was started during this era.
question

the USIA
answer

This government agency is responsible for Public Diplomacy in the U.S.
question

Ashton Kutcher, Angelina Jolie and Brad Pitt
answer

These celebrities are examples of a new kind of diplomat.
question

two-way communication
answer

An exchange of ideas across social and cultural boundaries.
question

the Global Village
answer

Marshall McLuhan’s concept of an interconnected world.
question

International Telecommunications Union
answer

This international agency coordinates international use of telecommunications systems.
question

the periphery
answer

This group of nations holds the majority in the ITU.
question

Maitland Commission
answer

This body studied inequities in the global telecommunications systems and found great disparities in penetration levels.
question

Intelsat
answer

This intergovernmental organization was founded in 1965 to coordinate the global satellite system.
question

ARPANET
answer

The construction of this Internet precursor started in 1969.
question

Tim Berners-Lee
answer

He developed the concept of hyperlinking.
question

Marc Andreessen
answer

He developed the Mosaic browser and started Netscape.
question

China
answer

The country with the highest number of Internet users.
question

ICANN
answer

A powerful and controversial institution that controls the rights to add top-level domain names.
question

Disney, Newscorp, Time Warner, Viacom and NBC Universal
answer

The largest five media conglomerates
question

60-80%
answer

percentage of TV programming from the U.S. imported in Europe
question

Viacom
answer

Media corporation that owns Paramount, MTV and Nickelodeon
question

NBC Universal
answer

is now controlled by Comcast
question

Newscorp
answer

has origins in Australia
question

Bertelsmann
answer

media corporation from Germany controlled by a family trust
question

Vivendi
answer

French corporation that once controlled Universal
question

Mediaset
answer

Italian media conglomerate controlled by a former prime minister
question

European Broadcasting Union
answer

organization focusing on programming exchanges and broadcasting rights for sports events
question

Bollywood
answer

Indian equivalent of Hollywood
question

Television without Frontiers
answer

The 1989 media directive of the EU Commission.
question

Germany, Sweden and Denmark
answer

Countries with a Democratic Corporatist Media Model.
question

Public Sphere
answer

concept by German scholar Juergen Habermas adopted to EU media policy
question

Euonews
answer

is Europe’s answer to CNN
question

Universal Music Group
answer

the largest global music company owned by a French conglomerate
question

Sony Music Entertainment
answer

Acquisitions from CBS and Bertelsmann made it a global player in the music industry
question

Live Nation
answer

A music label started in 2005 with artists dissatisfied at other companies
question

MTV
answer

TV channel reaches 350 million viewers in 145 countries
question

Baywatch
answer

A globally syndicated and very successful TV series about a team of lifeguards
question

Ted Turner
answer

founded CNN
question

Tiananmen Square
answer

news event established CNN as a news leader at the global stage
question

Peter Arnett
answer

provided live coverage of the bombings on Baghdad in 1991
question

CNN Effect
answer

CNN’s ability to influence U.S. foreign policy
question

Operation Tailwind
answer

A debunked CNN report on the U.S. Army allegedly killing defectors in Vietnam
question

Reuters
answer

It was founded to transmit stock market quotations between London and Paris
question

UPI
answer

today owned by the Unification Church and lost its former reputation
question

Bloomberg and Dow Jones
answer

compete directly with Reuters for business news
question

Xinhua
answer

leading news agency in China
question

Al-Arabiya
answer

attempt by Saudi Arabia to establish a competition for Al-Jazeera
question

Wael Ghonim
answer

A Google executive who organized protests in Egypt
question

Al-Jazeera English
answer

reaches a global audience with an Arab perspective on the news
question

“protocol news”
answer

type of news Arab TV audiences received before the emergence of Al-Jazeera
question

Clinton administration
answer

It saw Al-Jazeera as a “beacon of light”
question

“open door policy”
answer

has led to great changes in China since the 1980s
question

China Radio International
answer

equivalent of Voice of America
question

Bertelsmann
answer

media company withdrew its business from China due to difficulties with the socialist/capitalist culture
question

Bollywood
answer

produced more movies than Hollywood
question

Proctor & Gamble
answer

largest advertiser in the world
question

Armstrong Williams
answer

commentator hired by Ketchum PR to promote the Bush Administration’s education policies
question

Omnicom
answer

parent company of Ketchum PR
question

satellite broadcasting
answer

creates new global advertising markets

Get instant access to
all materials

Become a Member