Marketing Strategies of a-Gantea Essay Example

degrees and programs in China's education market as they aid in developing efficient marketing strategies.

In addition, Leslie Harris Vincent's study titled "Marketing Strategy in the Centralization of New Technologies" highlights the importance of shifting focus from traditional domains such as large organizations when examining innovation and forming marketing strategies. Instead, attention should be given to external innovations which contribute significantly to new job opportunities each year (60-80%). This research aims to identify characteristics that increase the likelihood of success in centralizing new technologies, considering their high failure rate. It presents a process-based approach for studying the development of efficient marketing strategies for new technologies.Khan Pam-Gig's book "Marketing Strategy of a 'third place' between work and home" explores the idea of finding relaxation and socialization in a coffee store that is cozy, sociable, and offers pleasant experiences such as warm wall colors, comfortable armchairs, aromatic coffee, pleasant music, and friendly baristas. The study on "Strategic Marketing Plan for a Hotel" emphasizes the importance of having an effective marketing strategy to differentiate from competitors by showcasing unique benefits to consumers. Small business owners may face challenges when developing intricate marketing strategies; however, using simple strategies that have proven effective can be beneficial. It should be noted that advertising campaigns are separate from marketing strategies as they serve as the means through which the marketing strategy is implemented. The goal is to integrate advertising efforts into a captivating overall marketing strategy. While some marketing strategies focus on specific market segments, most small business strategies tend to be more general in nature. Understanding the objectives of your strategy is crucial. In her study titled "Branding Made Personal: 3 Steps

to Building a Stellar personal brand," Karen Leland highlights the need for business owners to establish themselves as a brand with a distinct combination of message, name, reputation, and appearance.Entrepreneurs should focus on developing a personal brand that showcases their skills, commitment, and energy. This goes beyond just an elevator pitch, attire, and online presence - it provides a competitive advantage for their business. An effective marketing strategy is crucial for any business as it ensures targeted customer attraction rather than random and inefficient approaches. The key is to meet consumer demands and build long-term relationships with them. Local studies have analyzed the impact of Korean businessmen in Lillo City. Songs Hong conducted a study called "Different Marketing Strategies Employed by Korean Businessmen in Lillo City" to understand how these entrepreneurs succeed in both the competitive Philippines and Korea markets while consistently generating profits and attracting customers. Maria Allan Rocco conducted a study titled "Effectiveness of Marketing Strategy in Corridors Island," which emphasizes that marketing is about meeting customers' needs. Cruz (2003) also highlights the unique characteristics of Tourism Marketing, describing it as an intangible experience composed of various elements. Another research paper, "Marketing Strategies: Ford Case Study," explores how marketing strategies can vary across markets and products; for example, Deadwood and Ford employ contrasting approaches to marketing.Ford focuses on internal factors influencing their organizational design and global marketing strategy, while Deadwood's priority is to quickly enter the established USA market. According to Jake Kevin Boron's study titled "Market Structures in the Philippines," the country is industrialized with numerous establishments and firms. Industries such as retail trade, restaurants, clothing stores, convenience stores, and gasoline stations

face high competition. In the Philippine economy, competitive firms contribute significantly to half of total production, making extensive knowledge about prices and technology crucial for individuals entering a new business.

In another study called "Hyatt Hotel Marketing Strategy," marketers at Hyatt were advised to surpass competitors in order to gain a unique advantage. To achieve this goal, Hyatt first identified specific target market segments and extensively researched their competitors' marketing strategies. This ensured that Hyatt's own product would outperform them. Companies should recognize the need for ongoing updates to their marketing strategy like Hyatt does. Consequently, Hyatt regularly reviews its research process and evaluates current data as part of its marketing plan.

Genesis Garcia's study titled "Marketing strategies of Catering firms in Selected towns in Racial" exemplified the importance of continuously updating marketing strategies by catering companies.