Marketing & Sales Persuasive Essay Example

runway trends, conducting questionnaires, and analyzing sales of specific products in order to enhance the next version or predict its success as a popular item. This ensures that the appropriate quantities are manufactured, minimizing waste or failures. ELLE employs different marketing strategies, including market segmentation, to determine their target customers. This can be achieved through various means, such as considering socio-economic and behavioral factors.

ELLE's marketing and sales department carries out various activities such as packaging, advertising, promotion, distribution, and pricing to achieve its objectives. The department identifies the correct customer and satisfies their needs and wants profitably. Marketing takes into account individuals' needs and wants, reducing waste if the product is targeted specifically. Products can be developed or modified according to consumer preferences and priced accordingly.

Being market-oriented has its advantages as it allows businesses to anticipate and analyze customer wants and needs. This enables them to establish their brand, offer excellent customer service, and boost sales. ELLE demonstrates flexibility and adaptability in response to market demands.

Finance

The finance department is responsible for maintaining records of all financial transactions within the business. Additionally, they are required to provide financial summaries such as balance sheets.

The accounts section is responsible for maintaining a detailed record of all incoming and outgoing funds. They are also responsible for providing regular reports on the final balance sheet, sources and uses of funds, profit and loss account, and other financial records. Additionally, all payments made to or received by the company must be recorded, as well as transactions involving debtors and creditors. The finance department is responsible for calculating wages, including deductions for national insurance, pensions, and other factors. It is important to

note that wages for employees within ELLE and those directly employed by Actif Retail Ltd are calculated separately. The finance department within ELLE plays a crucial role in meeting objectives by providing information on profit, loss, reinvestment figures, etc., which helps in budgeting and planning future expenses.

Administration

The Administration department in ELLE is responsible for handling enquiries, facilitating communication within the company, and managing paperwork. This function is crucial for streamlining operations and organizing documents in all aspects of the business. Rather than having a centralized office overseeing paperwork, ELLE has separate administration departments in sales, mail order, and production. This approach, as depicted in the basic organizational structure map, enables each department to independently handle their own paperwork, documents, and data processing. It ensures that tasks are completed efficiently and helps ELLE achieve its objectives. Without the administration function, ELLE would risk losing focus on its goals due to excessive bureaucracy. The department is responsible for maintaining databases, updating websites, organizing filing systems, and facilitating access to information. Furthermore, mail plays a vital role in fostering communication within the company.

Research

Development

R;D (Research and development) aims to create and improve new or existing products. It also provides expert advice to both the company and customers. Without a continuous flow of new and improved products and processes, ELLE's success in the market would not be possible. R;D also contributes to extending the product life-cycle through various strategies. However, extensive R;D would be pointless for a product with a short life-cycle. R;D utilizes market research findings to guide development. The development of product groups is based on consumer activity and tailored to different lifestyles,

for example,

ELLE has expanded its product offerings to include home, sport, nightwear, and casual fashion. They have also introduced a line of babywear, as well as branched out into home interiors, multimedia, and merchandising. Research and development plays a crucial role in achieving ELLE's objectives, as it enables the company to remain competitive and foster innovation. It assists in creating cost-effective products that combine style and consumer appeal. Additionally, trade-focused marketing efforts enhance brand recognition at the point of sale.