Marketing Mix of Federal Bank of India Essay Example

important for enhancing the quality, speed, and accuracy of product/service delivery. This includes offering accessible 'anytime-anywhere' banking services. Pursuing objectives such as strengthening management information and control systems and processes, improving productivity, and cutting costs are all imperative.

The aim is to raise knowledge of the "Federal Bank" brand in specific customer groups through affordable marketing. The focus is on implementing a strong corporate governance code that emphasizes professionalism among the Board and management, as well as accountability and transparency towards shareholders. Decision-making is decentralized with responsibility for decisions being assigned, and profit responsibilities cascading down to middle and junior management. A work environment that encourages staff commitment, competence, initiative, innovation, teamwork, and service-orientation is also strived for.

FUTURE:

We are the fourth largest bank in India in terms of our capital base. Our Capital Adequacy Ratio is impressive at 17.23%, making it one of the highest in the industry. These factors, along with operating within a highly regulated environment, have allowed us to withstand the recession with minimal impact on our financial stability. Lately, we have experienced organic growth and are determined to expand our services to cater to all customers. With branches and Tams throughout India, as well as a Representative Office located in ABA Dhabi serving NOR customers in AJAX, we are strategically positioned for future success.

As of December 2012, our workforce exceeded 10,000 employees. We are undergoing a transformation while preserving our core principles, aiming to become an organization that provides exceptional service. As a service-oriented company, we are mindful of our surroundings and stay informed about the latest developments.

Regarding our PRODUCT: Deposit Schemes,

if you wish to invest your funds for a specific duration, ranging from a few days to several years, our Term Deposits are the ideal choice. With Federal Bank's Term Deposits, you can enjoy attractive returns along with top-notch security. To learn more about our credit rating, please refer to the link in the side menu.

Term Deposits are offered in three varieties: Fixed Deposit, Cash Certificate, and Recurring Deposit. If you opt for a Fixed Deposit, you have the option to withdraw the periodically accrued interest. On the other hand, Cash Certificates provide compound interest (interest on interest), with both the principal and interest being paid at the end of the specified period. If your goal is to save income tax, consider choosing Federal Tax Savings Deposit. For Cash Certificates with these features, Federal Bank is an excellent choice.

Tax savings fixed deposits are a secure and convenient investment option for individuals seeking to save on taxes (section ICC). In addition to being one of the best choices for investment, recurring deposits offer the flexibility of making small deposits over time. To cater to this requirement, Federal Bank provides the convenient Federal Savings Fund (OFFS). Moreover, Federal Bank also offers another recurring deposit called Pedicure, which includes an affordable premium for an insurance cover.

Moreover, kindly review the Amway India Diamond Marketing Plan LTD.

Check out the features of Pedicure deposit. NOR and NOR Services: Introduction of NOR account for the customers: Federal Bank has introduced a new current account scheme exclusively for our beloved NOR customers - NOR Current Account. The feature rich NOR Current account bears zero percent interest.

Checkout the features of this new scheme - a bouquet of features such as waiver of minimum balance for first year, free queue books, free debit card, free internet banking with higher transaction limits, free mobile and email alerts and free mobile banking.