question

The connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function is know as the ___

answer

Supply chain

question

When the Boeing Co. announced it would delay the introduction of its new 787, the CEO blamed the problem on the company's supply chain. Airplanes use thousands of individual parts, and in attempt to relieve the smaller, individual supply chain quandary, Boeing used major suppliers to construct large pieces of the plane. Boeing would have benefited from more ___ integration

answer

Supply chain

question

In which logistical component of the supply chain will you find electronic data interchange a common feature out of: production scheduling, transportation, order processing, and materials handling

answer

Production scheduling and order processing

question

The goal of inventory management is to

answer

Minimize inventory levels while maintaining an adequate supply of goods to meet customer demands

question

In which logistical component of the supply chain will you find distribution resource planning (DRP) a common feature?

answer

Inventory control

question

The goal of any effective materials handling system is to

answer

Move items quickly with minimal handling

question

A tremendous amount of ___ exists between Lowe's and Whirlpool, which is evident by the long-lasting, value-added offerings Whirlpool provides to Lowes

answer

Customer and resources integration

question

Given that accessibility and reliability are keys to Lowe's marketing strategy, what mode of transportation is most likely used in this relationship?

answer

Truck

question

W.W> Grainger Inc. is one of the world's largest B2B distributors of equipment, component parts, and supplies in the US and Canada. It has ownership title to over 220,000 products, which are stocked in one national and nine regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. W.W. Grainger is an example of a(n) ___

answer

Merchant wholesaler

question

What are the three basic functions channel intermediaries perform?

answer

Transactional, logistical, facilitating

question

Customers can purchase HP computers from retail stores like Best Buy and Office Depot, online directly from HP, and through various catalogs. HP is using a(n) ___ distribution arrangement

answer

Intensive or multiple

question

One of the earliest, largest, and most famous examples of vertical integration was the Carnegie Steel Company. The company controlled not only the mills where the steel was manufactured but also the mines where the iron ore was extracted, the coal mines that supplied the coal, the ships that transported the iron ore, and the railroads that transported the coal to the factor. Carnegie Steel had a(n) ___ channel relationship

answer

Integrated

question

The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as ___?

answer

Channel power

question

Channel conflict that occurs between different levels in a marketing channel is referred as ___?

answer

Vertical conflict

question

The first task of developing a retail strategy is to ___?

answer

Define the target market

question

Production studios are potentially producing ___ among its existing distributors by allowing Redbox to rent their DVDs for $1.00

answer

Horizontal conflict

question

The main function of a promotional strategy is to ___?

answer

Convince the target customers that a firm's products offer competitive advantages over those of its competition

question

Vegetarians sometimes have trouble making sure they get enough protein in their diets. Protons are a new, poppable snack made with super-crunchy tofu. They are bite sized nuggets that come in both sweet and savory flavors. Protons' features, including that they are organic, vegan, and cholesterol free, give the new product its ___

answer

Competitive advantage

question

Between clutter from competitors' messages or great expense on a per person exposed basis, which is not a disadvantage a firm using mass media might experience?

answer

Great expense on a per person exposed basis

question

The communication process itself consists of ___

answer

Encoding, decoding, channel, sender, and receiver

question

___ is the interpretation of the language and symbols sent by a source through a channel

answer

Decoding

question

The marketing campaign for Alpo dog food uses posters in veterinarian's offices, radio and TV ads, and a website to promote benefits of the dog food. In terms of the communication process, Alpo uses several different ___

answer

Channels

question

Within the communication process for a car dealer's ad, out of competing ads, news stories in the newspaper, physical surroundings in which the individual reading the ad is located, and the presence of other people while the ad is being read, which would be an example of noise?

answer

All of them are exaamples

question

Out of coupons, transit advertising, free samples, contests, and trade shows, which is not an example of a sales promotion?

answer

Transit advertising

question

In the characteristics of the elements in the promotional mix, is the sponsor or company identified in advertising?

answer

Yes it is identified

question

AIDA stands for

answer

Attention, interest, desire, action

question

Molson beer was produced in Canada. Coors was manufactured in the US. A merger of the two breweries gave each brand access to a significantly larger market. To effectively reach both markets, the merged company needed to coordinate its promotional mix to produce a consistent, unified, and customer-focused message. In other words, the brewery need to use ___

answer

Integrated marketing communications

question

When a product is in the ___ stage of its product life cycle, advertising and PR are particularly important

answer

Growth

question

Smith has developed a product for cleaning grout called Grout-Chee. Everyone who has tried the product really appreciates how quickly it works, but Smith is having trouble getting retail stores to carry the product. She decided to send retailers free samples and use other trade promotions to encourage stores to carry her product. Smith is using a(n) ___ promotional strategy

answer

Push

question

The American Plastics Council wants to stimulate more consumer demand for products that are packaged in plastic. The ads will be run in consumer magazines and will hopefully cause customers to ask retailers to carry more products packaged in plastic. The APC is planning to use a(n) ___ strategy

answer

Pull

question

Kraft's marketing efforts for its Macaroni & Cheese include TV commercial and magazine inserts. These are all activities associated with ___

answer

Advertising

question

Before any creative work can begin on an advertising campaign, it is important to ___

answer

Determine what goals or objectives the advertising should achieve

question

A feature product is call a(n) ___

answer

Attribute

question

Ads for Yoplait Greek Yogurt highlight that the product has twice the protein and three times the calcium of other yogurts. This advertising highlights product ___

answer

Attributes

question

___ is what consumers will receive or achieve by using a product

answer

Benefit

question

In advertising, the goal is to sell the ___, not the ___ of a product

answer

Benefits, attributes

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