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Marketing Cloud Pricing and Packaging

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Enterprise Edition (Base Price)
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300K
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Corporate Edition (Base Price)
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45K
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Pro Edition (Base Price)
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15K
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Basic Edition (Base Price)
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4800
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Basic Edition (What’s Included)
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Contacts: N/A SuperMessages: 250,000 Users: 5 API Calls: 0 Automations: N/A Data (GB’s): 1 Business Units:1 Mobile Code (Tier 1-3): 0 SAP: 0
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ProEdition (What’s Included)
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Contacts: 15,000 SuperMessages:2.5 Million Users: 15 API Calls: 2 Million Automations: 15,000 Data (GB’s):15 Business Units: 1 Mobile Code (Tier 1-3): 0 SAP: 1
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Corporate Edition (What’s Included)
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Contacts: 45,000 SuperMessages: 10 Million Users: 45 API Calls: 6 Million Automations: 45,000 Data (GB’s): 45 Business Units: 1 Mobile Code (Tier 1-3): 1 SAP: 1
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Enterprise Edition (What’s Included)
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Contacts: 500,000 SuperMessages:150 Million Users: 100 API Calls: 200,000 Automations: 100,000 Data (GB’s): 100 Business Units: 5 Mobile Code (Tier 1-3): 1 SAP: 5
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Utilization: Super Messages (1000)
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Basic: $10 one-time Pro: $10 one-time Corporate: $10 one-time Enterprise: $10 one-time
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Utilization: Additional Contacts
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Basic: N/A Pro: .10/Contact Corporate: .15/Contact Enterprise: .2/Contact Enterprise Plus: .25/Contact
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Options: Advanced Content Management
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Definition: These tools include: AMPscript for personalization and dynamic data fields in subject line, pre-header and email content- the ability to include content in your emails directly from an outside source- and the ability to help you integrate your CMS or CRM system with emails built and sent with Marketing Cloud. Basic: 2,500 Pro: Included Corporate: Included Enterprise: Included
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Options: Triggered/Transactional Messaging
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Definition: Transactional Messaging An email with the intent to facilitate, complete, or con rm a commercial transaction that the recipient has previously agreed to enter into with the sender. To be considered transactional, the subject line must be transactional in nature and non-promotional. The email body must present the transactional content prior to any commercial content. Transactional messages may be user-initiated or triggered and will be sent regardless of unsubscribe status. Triggered Messaging A message sent in response to a recipient’s request or action. Examples include: a receipt sent after a transaction is completed on your Web site, a message sent to acknowledge a customer signed up to receive your newsletter, or a coupon sent in response to a request. Basic:10,000 Pro: Included Corporate: Included Enterprise: Included
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Options: MobileConnect for Pro Edtion
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Definition: being able to access mobile solutions through marketing cloud (sms.push) add on. Basic:N/A Pro: $15k + $50/1k contacts Corporate: Included Enterprise: Included
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Options: Data and Analysis Standard
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Definition: Basic: N/A Pro: $50/1K Contacts Corporate:Included Enterprise: Included
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Options: Data and Analysis Advanced
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Definition: Basic: N/A Pro: $50/1k contacts Corporate: $50/1k contacts Enterprise: Included
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Options: Additional Business Units (+5)
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Basic: N/A Pro: $150,000 Corporate: $150,000 Enterprise: $150,000
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Options: Additional Business Units (+1)
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Basic: N/A Pro: $30,000 Corporate: $30,000 Enterprise:$30,000
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Options: Complex Org Management
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Definition: Basic: N/A Pro: $100k + $50/1k contacts Corporate: $100k + $50/1k contacts Enterprise:Included
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Options: Distributed Sending
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Definition: Distributed Sending Functionality that offers centralized management of branding while giving local teams the ability to customize content of marketing campaigns for their specific needs. Basic: N/A Pro: $100k + $50/1k contacts Corporate: $100k + $50/1k contacts Enterprise:Included
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Options: Live Offers
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Definition: Functionality that provides the ability to distribute, control, and track the redemption of highly dynamic, personalized, and relevant email offers. Basic: N/A Pro: $50/1K Contacts Corporate: $50/1K Contacts Enterprise: $50/1K Contacts
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Options: GroupConnect LINE Api
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Definition: The communication protocol for group messaging platforms such as LINE. With this functionality, customers can send text, stickers, emojis, images and rich messaging. Group messages can tie into CRM and digital marketing data to engage followers in personalized conversations. Basic: N/A Pro: N/A Corporate: $60,000 Enterprise: $60,000
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Options: Tokenized Sending
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Definition: Customers can send emails to their customers without storing the email address or other sensitive data of recipients within Marketing Cloud. With tokenized sending, tokens are exchanged for actual email addresses in the database at time of send. Basic: N/A Pro: $200,000 Corporate: $200,000 Enterprise: $200,000
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Options: Email Archiving
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Definition: Functionality whereby a copy of every email sent from your instance of Marketing Cloud is also sent to the email archive associated with your instance in order to capture an exact copy of every email sent in the le system. Basic: N/A Pro: $250,000 Corporate: $250,000 Enterprise: $250,000
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Options: Email Burst Sending Package
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Definition: Functionality with the ability to send a high volume of unique, personalized emails in an extremely short period of time. Basic: N/A Pro, Corporate, Enterprise: 250K
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Options: Encrypted Data Sending
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Definition: Data is encrypted, but lives in marketing cloud. Basic: N/A Pro, Corporate, Enterprise: 250K
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Options: SandBox for ExactTarget
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Definition: Basic: N/A Pro:10K Corporate:25K Enterprise:200K
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Options: Dedicated Data Environment
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Basic: N/A Pro, Corp, Ent: 250K
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Options: Database Data Encryption
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Basic: N/A Pro, Corp, Ent: 250K
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Options: Enhanced Disaster Recovery
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Definition:Enhanced Disaster Recovery This feature utilizes multiple, highly available data centers for replication and failover procedures with a non-standard recovery time objective. Basic: N/A Pro, Corp, Ent: 250K
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Options: Private Domain
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Definition: Not having to give our personal info through ICANN 1500
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Options: Dedicated Message Transfer Agents (MTA)
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Definition: Functionality that provides customers with their own message transfer agent (MTA) for privacy or dependency purposes. Basic: n/a Pro,Corp, Ent: 50K
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Options: Advertising Studio Professional
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Definition: Enhanced level advertising studio Basic: n/a Pro, Corp, Ent: 24k + 50/1K contacts
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Options: Advertising Studio Enterprise
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Definition: Enhanced level advertising studio Basic: n/a Pro, Corp, Ent: 96k + 100/1K contacts
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Options: Advertising Studio- Additional Ad Spend (Enterprise)
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Definition: Basic: n/a, Pro, Corp, Ent: 30
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Options: SSL Certificate
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Definition: small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites. 500
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Options: Dedicated SSL Certificate for Images
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72500
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Options: Email file attatchments (1,000)
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50- one time
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Options: Send Time Attributes
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Definition: Marketers have the ability to choose custom elds, like reward status or product interest, to write to the send log data extension at the time an email send occurs with this feature. Plus, you can report on that data in Discover, the advanced reporting tool. Basic: n/a (1250 Pro, Corp, Ent)
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Additional Usage: Mobile Codes-Tier 1
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Basic: N/A 2K (Pro, Corp, Ent)
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Additional Usage: Mobile Codes-Tier 2
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Basic: N/A 8K(Pro, Corp, Ent)
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Additional Usage: Mobile Codes-Tier 3
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Basic:n/a 15 K(Pro, Corp, Ent)
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Additional Usage: Mobile Codes-Tier 4
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Basic:n/a 32 K (Pro, Corp, Ent)
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Additional Usage: Users
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600 per user
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Additional Usage: Additional Locations (+500)
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Basic:n/a Pro: n/a Corporate: 50 K Enterprise: 50K
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Additional Usage: Additional Automations (+50K/year)
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Basic: N/A 10,000(Pro, Corporate, Enterprise)
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Additional Usage: API Calls (+3.65 M/Year)
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300
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Additional Usage: Additional Data Storage (+10GB)
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6000
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Additional Usage: Sender Authentication Package (SAP)
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1500
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Additional Usage: Private IP/Dedicated IP
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1500
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Additional Usage Additional Facebook Tabs (20+)
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Basic: N/A Pro: N/A Corporate: $5,000 Enterprise: $5,000
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Setup and Training: Mobile Code Activation Charge (No Charge)
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Setup and Training: Mobile Code Activation
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Basic: n/a 3,000(Pro, Corp, Enterprise)
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Setup and Training: Marketing Cloud Training Instructor Led Certification (1 Credit)
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500
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Setup and Training: Marketing Cloud Training Instructor Led Credits (5 Credits)
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2000
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Setup and Training: Marketing Cloud Training Instructor Led Credits (10 Credits)
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2250
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Setup and Training: Marketing Cloud Training On-site
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3750
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Support: Premr+Success Plan
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25% Of List Contract Value
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Support: Premr Success Plan
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15% of List Contract Value
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Support: Premier Points (1 Point)
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1500 One-time
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Support: Dreamforce ’17 Pass
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1199