Marketing Chapter 10 and 11 – Flashcards

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question
Which of the following is NOT a typical supply chain member? A) raw materials supplier B)intermediaries C)resellers D)customers E)government agencies
answer
E
question
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
answer
Value delivery network
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To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.
answer
less control
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Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.
answer
time, place, and possession
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A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers.
answer
independent
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An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.
answer
unified
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A channel consisting of one or more independent producers, wholesalers, or retailers that seek to maximize their own profits-even at the expense of profits for the channel as a whole-is a(n) ________.
answer
conventional distribution channel
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________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.
answer
Upstream from
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Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction? A) physical distribution B) risk taking C) financing D) promotion E) storing goods
answer
D
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In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.
answer
length
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From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.
answer
consumers
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Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.
answer
long term commitments
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Another term for the supply chain that suggests a sense and respond view of the market is ________.
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demand chain
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________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel.
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Vertical: horizontal
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Most producers today sell their goods to ________.
answer
intermediaries
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A corporate VMS has the advantage of controlling the entire distribution chain under ________.
answer
single ownership
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Joe Blanco, like other producers, has discovered that his intermediaries usually offer his firm more than it can achieve on its own. Which of the following is most likely an advantage that Joe creates by working with intermediaries? A) scale of operation B) working relationships with foreign distributors C) fast service D) financial support E) promotional assistance
answer
A
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Producers benefit from using intermediaries because they ________.
answer
offer greater efficiency in making goods available to target markets
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A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and channel goals.
answer
complex behavioral system
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Which of the following is NOT a key function that intermediaries play in completing transactions? A) financing B) information C) negotiation D) matching E) promotion
answer
C
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All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow.
answer
promotion flow
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Intermediaries play an important role in matching ________.
answer
supply and demand
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Historically, conventional channels have lacked the leadership to ________.
answer
assign member roles and manage conflict
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An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ________ in the channel.
answer
specialized role
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A company's channel decisions directly affect every ________.
answer
marketing decision
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