question

Which of the following is NOT a typical supply chain member? A) raw materials supplier B)intermediaries C)resellers D)customers E)government agencies

answer

E

question

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

answer

Value delivery network

question

To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.

answer

less control

question

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

answer

time, place, and possession

question

A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers.

answer

independent

question

An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.

answer

unified

question

A channel consisting of one or more independent producers, wholesalers, or retailers that seek to maximize their own profits-even at the expense of profits for the channel as a whole-is a(n) ________.

answer

conventional distribution channel

question

________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.

answer

Upstream from

question

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction? A) physical distribution B) risk taking C) financing D) promotion E) storing goods

answer

D

question

In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.

answer

length

question

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

answer

consumers

question

Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.

answer

long term commitments

question

Another term for the supply chain that suggests a sense and respond view of the market is ________.

answer

demand chain

question

________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel.

answer

Vertical: horizontal

question

Most producers today sell their goods to ________.

answer

intermediaries

question

A corporate VMS has the advantage of controlling the entire distribution chain under ________.

answer

single ownership

question

Joe Blanco, like other producers, has discovered that his intermediaries usually offer his firm more than it can achieve on its own. Which of the following is most likely an advantage that Joe creates by working with intermediaries? A) scale of operation B) working relationships with foreign distributors C) fast service D) financial support E) promotional assistance

answer

A

question

Producers benefit from using intermediaries because they ________.

answer

offer greater efficiency in making goods available to target markets

question

A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and channel goals.

answer

complex behavioral system

question

Which of the following is NOT a key function that intermediaries play in completing transactions? A) financing B) information C) negotiation D) matching E) promotion

answer

C

question

All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow.

answer

promotion flow

question

Intermediaries play an important role in matching ________.

answer

supply and demand

question

Historically, conventional channels have lacked the leadership to ________.

answer

assign member roles and manage conflict

question

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ________ in the channel.

answer

specialized role

question

A company's channel decisions directly affect every ________.

answer

marketing decision

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