Marketing Channels Practice Quiz 8 – Flashcards
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Less prime retail locations may be offset somewhat through all of the following except:
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Close-to-home convenience
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Why does it make sense to sell high-priced and exclusive merchandise such as diamonds, rare Cognac, or Waterford Crystal, through warehouse club channels?
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Two-thirds of the shoppers at a warehouse club are business owners, many of whom are successful and affluent
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For stores selling shopping goods, a location that is nearer to consumers is generally __________ would be the case for stores selling convenience goods.
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less important than what
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Recent research into industrial buyer behavior suggests that:
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Industrial buyers may not behave in a completely rational manner
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People in industrial organizations who have the power to decide on product requirements and/or suppliers are known as:
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Deciders
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Which of the following purchase roles is the most difficult to analyze?
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Decider
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When consumers shop in a retailer's store, buy from its catalog, and buy from its Web site, this is a phenomenon known as:
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Threetailing
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Which of the following is not a type of geographical area for which census data are available?
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PIPs
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Market geography refers to:
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How distant markets are from the producer or manufacturer
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According to the concept of efficient congestion, dense markets can __________ in the performance of several important distribution tasks
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increase the level of efficiency
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Seasonal variations in buyer behavior tend to create:
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"Peaks and valleys" in the manufacturer's production scheduling.
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It is the __________ that should drive channel design
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needs and wants of the market being targeted
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Which of the following is not a consequence of industrial distributors that keep "bankers hours"?
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Customer service is enhanced since buyers can easily be served during the business day
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Which of the following is not considered to be an example of the "how" subdimension of buyer behavior?
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Taking time to browse rather than quickly making a purchase
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In terms of market geography, the channel manager's responsibilities are to:
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Delineate the geographic location of target markets
