Marketing Campaign Argumentative Essay Example

up with Kellogg’s as children will also have trust in the brand when making purchasing decisions.

The universal representation of Tony the Tiger is that of a friendly, supportive, and reliable mascot, which helps to increase the brand loyalty of Kellogg's. The emergence of other cereal brands in the market could potentially impact Kellogg's brand due to the macro-environmental force of consumers adopting a healthier lifestyle and choosing cereal as their go-to breakfast option. This increase in competition from other brands could potentially affect Kellogg's brand loyalty among consumers.

Kellogg's must uphold product quality and develop global marketing approaches for their target audience. Additionally, they face the challenge of increased milk prices, as their Frosted Flakes cereal requires milk for consumption. The milk industry has recently marketed its product for weight loss benefits as well as nutritional value. As a solution, Kellogg's Frosted Flakes has diversified product uses beyond breakfast consumption.

Kellogg’s Frosted Flakes as an ingredient can be used in various recipes for cooking. To have a successful marketing campaign, it is crucial to effectively market the brand’s competition. Kellogg’s Frosted Flakes aggressively promotes its product through complementary items such as mugs, clothing, and breakfast accessories. This approach encourages consumers to collect items, reinforcing their brand loyalty to Kellogg’s and discouraging them from choosing other competitors. Among the market competitors is Nabisco, a brand with a reputable history of producing quality products.

General Mills, similar to Kellogg's and Nabisco, boasts a devoted consumer base. Therefore, they are considered as Kellogg's principal competitor. Both General Mills and Nabisco have streamlined their marketing efforts targeting food consumption. In comparison, Kellogg's has expanded their offerings to include clubs, contests, and

non-food products to enhance brand loyalty and better appeal to their target markets.

A way to effectively market Kellogg’s Frosted Flakes in the breakfast section is to include non-edible products in the same aisle of every retail store. Those who purchase Kellogg’s Frosted Flakes are typically older adults and those who provide care for others. To promote impulse buys, Tony the Tiger items such as collectible mugs, tote bags and ties should be displayed near the cereal section. By placing these products alongside Kellogg’s Frosted Flakes, potential buyers can be encouraged to make purchases and loyal customers can continue to support the brand. It is important to note that influencing children and teenagers will also play a key role in product success.

In retail stores, non-consumable items such as bowls, spoons, lunch boxes, sippy cups, and bottles should be available for sale on the same aisle as Kellogg’s Frosted Flakes cereal. This will create a desire among the younger market to encourage caregivers to purchase the cereal. Additionally, the area could feature these items as gifts for younger siblings. By focusing attention on Kellogg’s brand and Tony the Tiger trademark, consumers in the younger market will be more likely to request Kellogg’s Frosted Flakes cereal from caregivers who are often shopping under time constraints.

To ensure that consumers buy more cereal products, the location of the cereal aisle within the retail facilities is important. It should be easily found within the store and ideally situated in the center near the entry doors, so that buyers can quickly access it. Placing the cereal aisle midway through the store can also increase potential sales as it allows

budget-conscious customers to look for deals without getting too tired from shopping through the entire store. In addition, children and teenagers accompanying the buyer are likely to encourage impulse buys, particularly when they see products like Kellogg's Frosted Flakes.

The potential purchase of the product can be significantly influenced by the placement of the cereal aisle in each retail building.