Marketing and Customer Service Level Essay Example
Marketing and Customer Service Level Essay Example

Marketing and Customer Service Level Essay Example

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  • Pages: 2 (376 words)
  • Published: April 3, 2018
  • Type: Essay
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The advertisement from the mattress company promises personalized comfort and support for all sleep positions - back, side, or stomach. They assure that their mattress can eliminate backaches and fatigue, while also allowing customers to adjust the firmness according to their preference using a dial. This newspaper ad promotes affordable food options that cater to both consumer desires and nutritional needs. Many food ads focus on low prices or instant meals to meet people's need for convenient food options without spending excessive time in preparation. Adjusting customer service levels can enhance the marketing mix by considering nonusers' needs and wants. Understanding and meeting customer service expectations aids in evaluating an effective marketing mix strategy. Customers prioritize convenience when making purchases; thus, lack of convenience may lead to decreased sales. Setting the price too high or too low

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can discourage customers as well. Effective communication plays a crucial role in adjusting customer service levels. By allowing customers to write reviews on your site and providing 24-hour live customer service representatives, you can make them feel appreciated. It is vital to ensure that the 24-hour reply system functions properly so that customers receive timely responses. The ultimate objective is to make each customer feel valued by the company, resulting in customer loyalty and expanding the customer base.

Adjusting the level of customer service is crucial, comparable to the importance placed on marketing and customer service levels by successful entrepreneurs. Sleep quality directly impacts the body's response and can determine whether one has a great or poor day. According to Temperature.Com, "TEMPER@ material adapts to support your body" during sleep, regardless of sleeping position. Companies should prioritize satisfyin

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consumers by offering both desired and necessary foods at affordable prices. Food advertisements often focus on cheap prices or instant meals.

Improving the marketing mix is important, consisting of product, price, promotion, and place. However, solely focusing on these 4 As is insufficient as understanding customers' needs and wants is essential. This understanding must come before evaluating and determining the marketing mix. The place aspect is crucial as customers also desire a high level of customer service.The adjustment of customer service levels becomes significant by promptly addressing issues communicated on the website instead of making customers wait for 24 hours.

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