Marketing 3000 Exam 4 – Flashcards
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The maturity stage of the product life cycle is associated with which one of the following?
answer
-sales promotion
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Which of the following is associated with intensive distribution?
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-routine decision making
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Which of the following is most appropriate to use when the levels of product complexity and risk are extremely high?
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-personal selling
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According to the book, prior to making a sales call, what is a key area of knowledge a salesperson should possess?
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-a thorough knowledge of the company they represent, including its pas history -in depth knowledge of the market for their merchandise -accurate knowledge of the buyer or prospect to whom they are selling -all of the above*
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According to the book, which of the following is a major objective of trade promotions?
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-support advertising and consumer promotions -serve as a reward for past sales efforts -reduce manufacturer's inventories -all of the above*
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Which of the following is associated with the seller being a long term ally with the buyer?
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-consultative selling -has 3 roles: long time ally, team leader, and business consultant -*ON TEST*
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According to the book, which of the following is a potential problem of marketers depending on the use of sales promotion?
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-it may make it difficult to cut back on sales promotion without losing market share -ex. jc penny
