question

the following activites are rightly considered marketing except:

answer

building a facility to make furniture

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a marketing manager planning to launch a successful new product should begin by:

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identifying a product or service that customers need.

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Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

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marketing

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For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is

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a part of marketing

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Macro-marketing examines all the following challenging scenarios except

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Cedar Point Amusement Park would like to attract customers all year long, but its marketing strategy is currently limited to discount season pass offers during winter months while the park is closed.

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marketing:

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applies to both profit and non profit organizations

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marketing:

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a set of activiteis in an indiviual organization -affects almost every aspect of our daily lives.

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the aim of marketing:

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identify customers' needs and provide need-satisfying products, whether the product is a physical good, a service, or even an idea.

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effective marketing should begin with:

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potential customer needs

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Marketing should:

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make decisions about product design and packaging, prices or fees.

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macro-marketing:

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Emphasizes how the whole marketing system works tries to effectively match supply and demand

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The fact that US car companies are located in the upper Midwest while their customers are located throughout the U.S. is an example of:

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spatial separation

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When consumers do not know where to buy a product or what it costs and the product's producer does not know where its target market is located, this is an example of:

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seperation of information

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From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:

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the information they provide makes the exchange process between producers and consumers more efficient and effective

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Market research firm BestOne sells reports about competitors, products, and other areas to various clients in the software industry. BestOne performs which universal marketing function:

answer

market information

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The standardization and grading function of marketing involves:

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sorting products according to size and quality

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The advantages of working with an intermediary usually increase when there is

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a greater number of customers

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Collaborators

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facilitate or provide one or more of the marketing functions other than buying or selling

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Which of the following is LEAST likely to be classified as a marketing collaborator?

answer

Qualitty Coatings and Paint Company

question

In a market-directed economy:

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the individual decisions of the many producers and consumers make the macro-level decisions for the whole company

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Which of the following statements about economic systems is true?

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consumers usually have more freedom of choice in a market-directed economoy

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Identify the incorrect statement about market-directed economies.

answer

the American economy is completely market-directed

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Which of the following BEST describes what is necessary for a country's MACRO-marketing system to be "fair and effective"?

answer

there is not enough information to select an answer

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The economic freedom provided within a market-directed economy produces the greatest number of

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entrpreneurs and innovators

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Which of the following is the BEST example of management thinking during the "production era"?

answer

"If we produce a good product, customers will find us and buy it."

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The president of a company that produces cardboard boxes is concerned about the large number of competitors with extra capacity. As he put it, "our best shot is in the hands of our sales manager—she makes all of our marketing decisions and is creative enough to figure out how to sell more boxes." It seems that this company is run as if it were in the:

answer

sales era

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During the sales era

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increased competition made firms focus on winning customers

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Asa Meyer was just named FireFly Products sales manager, with responsibilities for all marketing planning. FireFly's president told him that his job is to "outsell the competition." Apparently, FireFly is operating in the ______________ era.

answer

sales

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SouthFace Corporation just named Chloe Perry to a marketing management position. One of the reasons she accepted a position with this company was its reputation for market-oriented long-range planning. SouthFace Corp. is probably operating in the ______________ era.

answer

marketing company

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Compared with other approaches to business, the marketing concept is distinct in that it:

answer

focuses on satisfying customer needs

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The three basic ideas in the "marketing concept" are:

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customer satisfaction, total company effort, profit

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The "marketing concept" says that a business firm should aim all of its efforts at:

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satisfying its customers--at a profit

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One basic idea of the marketing concept is

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survival and success require a profit

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Which of the following illustrates the marketing concept in action?

answer

all of them

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All of the following are examples of a production orientation, as opposed to a marketing orientation, EXCEPT:

answer

the firms focus is on reducing its costs

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. In a firm with a production orientation

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marketing research, if used at all, is for determining customer reaction.

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0142. Which of the following statements about customer value is true?

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Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.

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0143. Customer value typically would NOT be impacted by a marketing manager's decisions

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Any of these might impact customer value.

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0144. Which item would likely possess the highest customer value for a person who makes scrapbooks?

answer

The glue that does the best job at the most affordable price

question

0145. Which of the following is not a challenge related to social responsibility?

answer

Some consumers make purchases based on the perceived societal benefits of a product or service.

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0146. Which of the following is an example of the micro-macro dilemma?

answer

all of the above

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0148. Which of the following is the BEST example of the micro-macro dilemma?

answer

High performance cars are fun to drive but may be dangerous to others.

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0149. Which of the following is NOT an example of the micro-macro dilemma?

answer

Some people like to eat a lot, but later feel guilty about eating too much.

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0150. Concerning marketing ethics:

answer

all are correct

question

CHAPTER TWO: 0201. Which of the following statements about target marketing is incorrect?

answer

target marketing is associated with the typical production-oriented approach that aims at everyone with the same marketing mix

Marketing 300 Chap 1-3 – Flashcards

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