MAR 3023 – Flashcard

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B2B
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business to business
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B2C
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selling to individual consumers
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“Right quantities to the right locations, at time”
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managing supply chain
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One of the benefits of value
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driven marketing to customers needs and wants results long- term relationships
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Crest toothpaste targets different consumer _____ by offering different types of toothpaste for smokers than it does for children based on their differing needs and wants.
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segments
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Rather than being just a random activity, good marketing requires _____ in determining appropriate actions to produce sound decisions.
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thoughtful planning
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Apple’s iPad is an example of which of the following types of marketing offerings?
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goods
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A service is different from a good in that the benefit is
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intangible.
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Which of the following illustrates how marketing has a direct impact on consumers?
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Marketing helps consumers learn about new products and services.
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A group that sponsors bike helmet poster contests for children to promote bicycle safety is providing which of the following marketing offerings?
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ideas
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The goal of a marketing exchange is that the parties to the transaction be
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satisfied.
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The _____ era embraced the belief that a good product would sell itself.
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production-oriented
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Which marketing mix element deals specifically with retailing and marketing channel management?
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place
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The _____ consists of the product, price, place, and promotion of an offering.
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marketing mix
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A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm’s most valued customers is known as
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customer relationship management.
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A firm that creates value by developing a variety of offerings including goods, services, and ideas is doing so through which element of the four Ps?
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product
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A mission statement describes the specific actions a firm will take to achieve its goals.
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False
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Carla has been directed by her regional marketing manager to cut prices on seasonal items, place an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which step of the strategic marketing planning process is Carla engaged in?
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implement marketing mix and resources
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Companies must deliver more value and satisfaction to target consumers than its competitors to gain a
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competitive advantage.
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exchange refers
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the parties involved giving something and getting something in return.
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Henriette offers financial counseling and management on a fee-only basis. She has found that different customers are willing to pay different rates for her services. This shows that her pricing decisions should depend primarily on
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how different customers perceive the value of her services.
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During the last couple of decades, it has become important for value-oriented marketers to _____ with customers.
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move toward a relational perspective from a transactional orientation
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In marketing
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all parties to the transaction should be satisfied.
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The _____ consists of the product, price, place, and promotion of an offering.
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marketing mix
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The ____ addresses how a product will be designed, how much it should cost, how it will be promoted, and how it will get to consumers.
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marketing plan
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A firm that creates value by developing a variety of offerings including goods, services, and ideas is doing so through which element of the four Ps?
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product

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