K201 Excel Lecture (Koin Assessment/Lecture) – Flashcards
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Porters 5 forces model is used for?
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Assessing industry Structure
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Intensity of each force in Porter's 5 forces model determines what
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characteristics of the industry, how profitable/sustainable/how sustainable profit will be
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According to porters 5 forces model, which of the firms would be least affected by the threat of substitutes
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firm that sells the only drug to cure a disease
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According to Porter's 5 forces model, which of the following situations would the suppliers have the highest bargaining power
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A single vendor providing raw materials to many departments stores
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What factor determine the structure, features, and functions of an IS used in a company
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competitive strategy
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According to Porters 5 forces model which of the following would rivalry be considered a weak force affecting the market
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US Military Services
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In context to Porters five forces model, the bargaining power of customers of medicinal drugs is increased when pharmaceutical companies patent their products
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False, patent would decrease customer bargaining power because there would be no alternatives to the product since no one can substitutes
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Automobile industry is characterized by many manufactures and intense competition among them, this statement illustrates what
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High levels of rivarly
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Focused Differentiation occurs when?
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Better product is provided within an industry segment
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A telecom service provider focusing on high-end users is following an industry-wide differentiation strategy
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Falser, This is a focused differentiation strategy not an entire industry wide strategy
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A business that selects a differentiation strategy would invariably structure itself around low-cost activities
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False, Differentiation automatically means having higher end products
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A business with a differentiation strategy will add cost to an activity only as long as the activity has a positive margin
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True
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Margin
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the difference between the value that an activity generates and cost of the activity
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Inbound logistics
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activity in value chain in which receiving and handling of raw materials and other inputs takes place
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Outbound logistics
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value chain activity which involves collecting/storing/physically distributing product to buyers
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Linkages
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Interactions across value activities, Sales forecast plan to reduce inventory costs and speed up production plan is an example of a linkage used.
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Business Process
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a network of activities that generates value by transforming inputs into outputs
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Business process designs....
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Most process designs require people to work in new way
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Switching costs
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costs that make it difficult for customers to move to another products or service because the costs are high and expensive
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An organization uses an IS to optimize its supply chain. The system helps organize and reduce wastes, in this scenario this IS has helped the organization gain a competitive advantage by
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reducing costs
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Purchasing raw materials is an example of a structured process
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true
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structured processes
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are formally defined, standardized, and involve day to day operations
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dynamic process/EX
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flexible and can be changed around, EX: Nike using FB and twitter to generate buzz around its new line of running shoes
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Enterprise Processes
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processes span an organization and support activities in multiple departments of the organizations
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process efficiency
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measure of the ration of process output to input ratio
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information silo
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condition existing when data are isolated in separated IS
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When you request 25K but only get 15K approved as a customer credit, what problem is caused by Information Silos that is the likely reason?
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Disjointed Processes
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Customer Relationship Management (CRM)
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suite of applications a database and a set of inherent processes for managing all the interactions with the customer from lead generation to customer service
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Marketing
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The phase of the cusomer life cycle that focuses on sending the messages to the target market to attract customer prospects
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What does an Enterprise Application Integration do
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Connects systems "islands" via new layer of software
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FB, Twitter, LinkedIn, and Google are all social medias (SM) application providers
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True
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Content Data
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Data and responses to data that are contributed to social media sites by users and SM sponsors
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Social CRM is a ______ process
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unstructured and uncontrolled
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Crowdsourcing
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a dynamic social media process of employing users to participate in product design or product redesign
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Social Capital
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investment in social relations with the expectation of returns in the marketplace
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What represents the value of social capital
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Number of Relationships X Relationship Strength X Entity Resources
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Freemium
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Revenue model which offers users a basic service for free, then charges a premium for upgrades or advanced features
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Advertising
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something that most social media companies rely on for revenue
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Enterprise 2.0
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the application of social media to facilitate the cooperative work of people inside organizations
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signals
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according to McAfee, pushing enterprise content to users based on subscription and alerts is a characteristic of the _______ component of Enterprise 2.0
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process that aldi is currently using through opening new locations in california is an example of what business process?
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Dynamic business process
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Which of the following organizational scope classifications would include information systems that are the most difficult to change
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inter-enterprise
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Aldi's adoption of a voice activated wireless IS used in the warehouse to direct workers does what
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improves efficiency and effectiveness
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At which phase in the customer life cycle should companies attempt to increase value of the customer?
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Relationship Management
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ERP and EAI are 2 different approaches to solving information silos
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True
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How would you characterize the buying power of ALDI's customers
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weak force
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Threat of new entrants in food truck business, strong/weak?
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strong
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rivalry force strong or weak between stores like Walmart, Meyer, and Aldi?
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strong
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What would decrease a customers buying power
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loyalty program offering rewards for shopping
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Which of Porter's competitive strategies is good trying to engage in with the vast majority of their Android powered smartphones
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Low Cost
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What is the relationship between marginal value, and cost in a value chain
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margin=value-cost
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When aldi works to create a relationship with a supplier to ensure quality products at low prices, in which of the primary activities in the value chain does this occur
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inbound logistics
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which of the supporting activities consists of the processes of findings, setting up contractual agreements and negotiating prices?
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procurement
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Example of a value chain linkage
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A manufacturing information system used to reduce inventory costs
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Aldi's competitive strategy tells us that they are less likely to invest in expensive IS that enhance the customer experience
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True
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There are 3 roles in a social media IS (SMIS) which role is Aldi with their twitter account @AldiUSA
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User
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pay per click
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A revenue model where advertisers display ads to potential customers for free and pay only when the customer interacts with the ad is known as
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One risk associated with social media use in the customer service value chain activity is loss of control?
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true
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Although social media has many applications along the value chain of a business, one area where it is useless is manufacturing and operations
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False
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According to McAfee, pushing enterprise context to users based on subscriptions and alerts is characteristics of the ________ components of enterprise 2.0
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signals
