The JetBlue SWOT Analysis evaluates various aspects of the company. Its strengths include low operating costs, a strong brand, and a committed workforce. The company's cost per available seat mile is lower than competitors (excluding fuel costs). The brand name is widely recognized, and the company focuses on hiring and retaining individuals who share their values. However, there are weaknesses such as internal control issues in financial reporting and being a relatively new player in the market. An audit discovered signs of material weakness in JetBlue's financial reporting, and its status as a new company limits its establishment across states and countries.
Despite the overall decline in the airline industry, JetBlue manages to generate profits, which creates opportunities for expansion and potential market share acquisition. JetBlue plans to open an entertainment facility at Terminal 5 where customers can shop
...and eat at various retailers and restaurants. Since the September 11th attacks, people continue to have fear of flying even after seven years; hence airlines have had to implement increased security measures in response. Additionally, jet fuel prices have significantly risen similar to unleaded gasoline prices.JetBlue has successfully overcome these challenges by maintaining profitability and growing its customer base through unwavering dedication to affordable air travel while passing on cost savings to customers.
JetBlue has the opportunity to enhance its financial reporting through increased research and analysis. Nonetheless, as long as the company remains committed to its core values, it can emerge as a prominent airline in both domestic and global markets. Furthermore, JetBlue is actively implementing measures to improve the overall flying experience, ultimately resulting in a rise in passenger traffic.
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