ITB chapter 16 – Flashcards
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documents stored on the world wide web are written and linked together using a)URL1 b)HYPP c)HPPS d)HTML
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d
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A _____ links computer resources using either a wired or wireless connection. a)hardware system b)software system c)network d)printer
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c
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The vital function of _____ involves transforming data into useful information for decision makers. a)business b)managing partnerships c)the information technology department d)transferring networks
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c
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In recent years, many supply chains have begun using _____ to reduce employee theft. a) spyware b)data mining c)hidden cameras d)RFID technology
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d
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_____ is software installed, often erroneously, on a computer that might log each keystroke in an effort to capture passwords and user names to accounts. a)screenware b)freeware c)spyware d)adware
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c
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Intellectual property refers to a)software that captures personal information b)secure banking sites that store data c)marketable products and services that result from someone's creative and intellectual efforts d)information that marketers collect to make better decisions
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c
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Operations management is concerned with all of the activities involved in creating goods and services and distributing them to customers.
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t
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The competitive and global nature of markets today requires operation managers to change their views on the production and distribution of goods and services from a cost perspective to a value perspective.
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t
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Total quality management (TQM) relies on a small cadre of quality experts to exert complete control over the organization's quality assurance efforts.
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f
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_____ is concerned with all of the activities involved in creating goods and services and the distribution of those goods and services to customers. a)marketing science b)information management c)management science d)operations management
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d
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Services are: a)consumed where they are provided b)shipped c)produced independently of consumer d)stored in an inventory
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a
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In operations management, _____ refers to completing a task or producing a product at the lowest cost. a)effectiveness b)efficiency c)competence d)processing
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b
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When a company utilizes _____ it arranges for other organizations in the value chain to perform functions that were previously performed internally. a)offshoring b)insourcing c)outsourcing d)contract manufacturing
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c
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Given the nature of their products, many service firms base their facility location decisions primarily on: a)proximity to their customers b)quality of life issues c)availability of natural resources d)possibilities of outsourcing their business
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a
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Which statement about robots is false? a)robots perform jobs humans find dangerous or physically demanding b)robots do not tire, eat, or sleep c)robots are capable of manipulating materials, but they currently lack the ability to perform tasks that require them to feel or hear d)robots are flexible and re-programmable, so they can perform a variety of tasks
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c
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In operations management, quality is defined in terms of: a)ratio of cost to output b)how well a product satisfies the preferences of customers c)number of defects per thousand units of output d)baldridge quality index
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b
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The last few decades have brought about an increased emphasis on customer service due to growing consumer choice and purchasing power. The _____ is the philosophy that customer satisfaction is the central focus of a business. a)survey research b)ownership utility c)marketing concept d)behavioral segmentation
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c
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The relevant concept of value in marketing is based on _____ a)objective measures of quality and price b)the customer's belief that a product is uniquely able to meet their needs c)the ability to satisfy basic consumer needs at the lowest possible cost d)the form utility of the product
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b
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A well-chosen target market embodies the following characteristics: a)size, profitability, accessibility, and limited competition b)size, limited profitability, and competition c)limited size, profitability, and intense competition d)large population with the ability to buy
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a
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demographic segmentation divides the market by a)measurable characteristics b)where consumers live c)how people behave d)people's attitudes
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a
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when firms in B2C markets divide up the potential market according to values, attitudes, and lifestyles, they are making use of _______ segmentation a)interest-based b)psychographic c)user-defined d)demographic
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b
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Businesses that advertise in magazines and on the Internet are utilizing a form of segmentation referred to as a)demographic b)behavoiral c)product-use d)psychographic
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d
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Decisions about advertising, publicity, and product placement are all part of the firm's _____ strategy in its marketing _____. a)product; matrix b)promotion;mix c)competitive environment d)distribution;mix
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b
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Marketers can actively influence the _____, but they usually are unable to control the _____. a)market demand; market supply b)marketing mix; external environment c)competitive environment they face economic environment in which they operate d)pricing of their product; distribution of their product
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b
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The external marketing environment is influenced by all of the following EXCEPT a)the competitive environment b)the economic environment c)the technological environment d)the distribution environment
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d
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After the purchase of a new car, Johanna Morales had the feeling that she made an awful mistake and paid entirely too much for the car. Johanna is suffering from a)postpurchase analysis b)cognitive dissonance c)postpurchase euphoria d)reference group analysis
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b
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The brand name, features, and the packaging of a product are considered part of the actual product.
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t
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Marketers can influence publicity but cannot control its use.
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t
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By definition, a(n) ____ satisfies consumer wants and needs. a)payable b)product c)survey d)prototype
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b
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_____ consist(s) of small ticket items that businesses consume on an ongoing basis but are not needed to develop a final product. a)maintenance, repair, and operating products b)accessory equipment c)convenience goods d)category b inventory items
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a
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_____ are the characteristics of the product that companies offer the consumer. If a product is well-designed, each element corresponds to meaningful _____. a)product features; consumer benefits b)product layers; product perceptions c)pure services; sensory experience d)hedonic attributes; product categories
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a
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The stages of the new product development process are a)idea generation, idea screening, analysis, development, testing, and promotional planning. b)idea generation, idea screening, analysis, development, testing, and commercialization. c)idea generation, idea screening, market research, focus groups, intercept surveys, and observation research. d)idea generation, idea screening, market research, development, testing, and observation research.
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b
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The _____ is a theoretical model that includes the stages of introduction, growth, maturity, and decline. a)product life cycle b)product diffusion cycle c)product adoption cycle d) product sustainability cycle
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a
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Although technology can help marketers reach larger target markets, it also presents new challenges such as a)technology-savvy consumers who can control whether the message is received b)consumers who move around too much c)store owners who do not display promotional material on time d)consumers wanting more information than is availible
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a
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Companies use _____ to coordinate their messages through every promotional vehicle. a)virus detection software b)a positioning statement c)integrated marketing communication d)promotional channels
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c
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_____ is the nonpersonal, paid communication a company places to influence consumer purchases. a)advergaming b)advertising c)publicity d)a sponsorshop
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b
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One core role of distributors is to eliminate the number of transactions-and associated costs-for goods to flow from producers to consumers.
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f
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Merchant wholesalers are independent distributors who never take title, or legal possession , to the goods they distribute.
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f
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The goal of distribution strategy is to a) minimize the number of distributors involved in moving products from producers to consumers. b) allocate goods to consumers in the fairest possible way. c) reconcile conflicts between pricing strategies and promotion strategies. d) get the right product to the right person at the right place and time.
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d
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____ dominate the market by offering a huge variety of one type of product. a)category killers b)penetration pricing specialists c)skimming pricing analysts d)supply chain managers
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a
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Employing _____ means selling products at a limited number of preferred retailers in a given area; this approach tends to work best for distributing medium- and higher-priced products. a)limited distribution b)preferred distribution c)exclusive distribution d)selective distribution
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d
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_____ is the positive difference between revenue and costs. a)elasticity b)volume c)net worth d)profitability
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d
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