IT210 Chapter 8
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A(n) ________ is an inducement to social media users for passing communications along through different tiers of communities in social media.
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Viral Hook
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Social CRM is a(n) __________ process.
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unstructured and uncontrolled
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Facebook, Twitter, LinkedIn, and Google are all social media application providers.
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True
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Which of the following is a social media (SM) application provider?
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LinkedIn
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Connection data is about relationships.
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True
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___________ activities are supported by structured process.
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Opereations and manufacturing
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Social media is static in nature, and its process flow can be designed initially by the organizations.
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False
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The three roles of organizational units in social media information system are users, testers, and developers.
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False
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Which of the following is a dynamic, social media-based CRM process?
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Social CRM
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Social media (SM) providers host the SM presence using ________ in the cloud.
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Elastic servers
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After years of hard work and rigorous research, Carol completed her PhD in microbiology. She posted the news of her achievement on Facebook, and a number of her friends left congratulatory messages on her Facebook wall. Carol's post and her friends' comments are an example of ________.
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Content data
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Social media (SM) providers mostly host their SM presence using elastic servers in the cloud.
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True
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In social CRM, the relationships between organizations and customers emerge in a dynamic process as both parties create and process content.
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True
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Which of the following statements is true about social CRM?
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Each customer crafts his or her own relationship with the company.
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Marco recently bought a smartphone from Bluetex, a leading electronics company. He was very disappointed with the low battery backup of the phone and posted his reviews on Facebook. Steve, one of Marco's friends, had had a similar experience with Bluetex, and he added to Marco's negative comments about the product. The primary risk Bluetex faces in this situation is the ________.
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Loss of control
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Social networking procedures are more informal for social media (SM) sponsors than they are for social networking users.
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False
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Social CRM is more structured and controlled than traditional CRM
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False
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Social ________ provide platforms that enable the creation of social networks, or social relationships among people with common interests.
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media providers
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Social media communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.
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True
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The number of second- and first-tier community members on a social media site reduces exponentially.
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False
