IS 300 CH 9

question

with web 1.0 sites, users ___, whereas with web 2.0, users _____
answer

b. passively receive information, participate with the site
question

you sign up for an RSS fee from CNN.com. which of the following would you expect to happen?
answer

d. you will be notified of updates in the content areas you selected
question

Which of the following is not an example of web 2.0 applications?
answer

e. AJAX
question

many companies are using ____ to capture updated product features and specifications
answer

e. wikis
question

which of the following statements concerning blogging is false
answer

b. a reader can believe all of the details in a blog
question

you just started to work on a project with three other people. you realize that everyone has their own notes, which make sit hard for you to keep track of what has been done and what still needs to be done. which of the following applications would you suggest the team use?
answer

e. wikis
question

the comments of consumers in the blogosphere concerning a company’s products are called___
answer

b. consumer-generated media
question

the reliability of the content in wikipedia, the online encyclopedia, is questionable because
answer

D. it is difficult to test the authenticity of the content due to the fact that anyone can contribute content
question

a web site that combines content form other websites to form new content is called a
answer

e. mashup
question

which of the following is not a social networking site?
answer

d. wikipedia
question

LinkedIn is a _____ social networking site that makes money from advertising and services
answer

c. business-oriented
question

which type of social network allows users to edit and contribute content posted to a particular sire?
answer

a. wiki
question

a business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing____
answer

c. enterprise social networks
question

building relationships, anticipating needs, and providing special deals for the community members is a functions of which category of web 2.0 applications?
answer

e. social commerce
question

which of the following is an advantage of social commerce over traditional e-commerce
answer

b. the ability to predict buying habits based on real-time data
question

which of the following is a true statement about the impact of social computing on a business?
answer

c. a small minority of individuals contribute to the majority of the feedback and can provide skewed data
question

which of the following is not an example of social commerce?
answer

d. best buy has a website which can be used to purchase products for pick up in a store
question

which of the following is a risk of social computing?
answer

e. consumer-generated content is not edited or filtered
question

which of the following is true about social commerce?
answer

c. businesses can easily learn about customers’ experiences
question

which of the following is not an example of social shopping?
answer

b. going to Amazon.com to buy a book
question

groupon is an example of _____
answer

c. group shopping
question

which of the following ratings/reviews do companies routinely pay for?
answer

c. sponsored reviews
question

ratings, reviews, and recommendations
answer

d. are an aspect of social shopping
question

social marketplace act as online ____ that harness the power of social networks for introducing, buying, and selling products and services
answer

a. intermediaries
question

which of the following is a type of collaborative consumption?
answer

b. craigslist
question

which of the following social shopping methods contributes to environmental stability
answer

b. peer to peer shopping
question

which of the following tools are not used by marketing professionals to compile market research?
answer

e. RSS
question

the monitoring, collection, and analysis of socially generated data is called
answer

c. social intelligence
question

all of the following are used to provide online market research except
answer

d. emails
question

which of the following is false about social advertising?
answer

c. social advertising removes peer pressure from the buying decision
question

using social computing tools to do market research
answer

d. can foster closer customer relationships
question

conversational marketing can take place in which of the following forums?
answer

e. all of the above
question

the monitoring, collection, and analysis of socially generated data and the resultant strategic decisions are combined in a process known as ____
answer

b. social intelligence
question

which if the following is true about the impact of social computing on customer service?
answer

c. customers themselves can be used to reduce problems
question

social computing has allowed customers
answer

a. to be advocates and influencers
question

one of the problems that HR departments have with using social computing to recruit is
answer

c. they receive many more applications than they can process
question

HR departments use social computing applications to assist them in which of the following activities:
answer

e. all of the above
question

Refer to ITs about business 9.1-Tiger Tans and Gifts: which of the following is true about Lisa’s use of Facebook to grow her business?
answer

b. Lisa does not do online selling via Facebook
question

Refer to ITs about business 9.1- tiger tans and gifts: Lisa Kelling is able to use her business’s Facebook to do the following:
answer

c. let customers place orders online
question

Refer to ITs about business 9.3 pinterest: pinterest is:
answer

c. a shareable online bulletin board
question

Refer to ITs about business 9.5- buying a vehicle takes work: cars.com integrates different types of data from different sources and presents it to customers. which of the following is false about its web 2.0 efforts?
answer

b. users need to join cars.com in order to obtain pricing quotes from dealerships
question

Refer to ITs about business 9.6- so you want to find a job: which of the following is a benefit of searching for a job online?
answer

e. social networking can help personalize the search
question

YouTube does not earn direct revenue from:
answer

e. YouTube earns direct revenue from all of the above
question

refer to opening case 1- Facebook commerce: which of the following is true about Facebook commerce?
answer

a. shoppers can make purchases without leaving Facebook
question

refer to closing case- can anyone succeed with local, online advertising? the main challenge for Yelp’s profitability is
answer

c. competition from Google and Facebook

Get instant access to
all materials

Become a Member