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Intro to Marketing, Personality Traits & 4 Letters

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Marketing
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The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organization objectives
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Planning
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FIRST activity in the marketing process
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The Marketing Concept
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business philosophy which focuses on giving customers what they want
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wherever customers are
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where does marketing occur overall ?
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disconnected from each other
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without marketing, producers and customers would be?
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Trade
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marketing encourages people from different countries to ________ frequently
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Follow-up Letter
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which letter gives you the opportunity to sell yourself again, and to add information that you did not mention at your interview?
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to ask for an interview
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what is NOT a reason for writing a follow-up letter?
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to ask for an interview
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purpose for writing the Letter of Application
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to guarantee that you get a good job reference
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what is the main reason for your resignation letter?
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education and training job objective summary contact information
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what are some things on your resume
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Letter of Application
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what document is a sales letter that uses the AIDA formula?
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conflict with your co-workers
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According to CLAMPS formula, what is not an acceptable reason to quit a job?
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sales letter
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what is AIDA formula for ?
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tell your boss today is your last day
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what do you want to avoid doing when you resign from a job?
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four
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how many spaces are in the signature block of a business letter?
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double space
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how many spaces are in between each paragraph in a business letter?
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job objective
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what part of the resume describes the type of job that you are searching for, and may be used by human resource workers to sort your resume into different job categories?
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personal trait
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a human characteristic expressed by a consistent pattern of behavior is known as?
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interdependent
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the relationship between your traits and your personality can be described as?
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dependability
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if people can count on you to do what you say, you possess the trait of
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creativity
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being able to think of new ways to solve old problems requires
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leadership
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refers to your ability to guide or direct the actions of others is
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A- attention I- interest D- desire A- action
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what does AIDA stand for
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C- challenge L- location A- ability M- money P- position S- security
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what does CLAMPS stand for
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durable goods
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dvd players
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nondurable goods
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tacos
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services
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health care
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people
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professional athletes
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places
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pure michigan
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organizations
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American Heart Association
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Ideas
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“friends don’t let friends drive drunk”