Intro to Fitness Management Ch 11 – Flashcards
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One of the first agents to represent individual athletes and a pioneer of the sport marketing industry is A. Edwin Land. B. David Falk. C. Mark H. McCormack. D. Walt Disney.
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C. Mark H. McCormack
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The first players association to negotiate the right for players to be represented by agents was the A. Major League Baseball Players Association. B. National Football League Players Association. C. National Basketball League Players Association. D. National Hockey League Players Association.
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A. Major League Baseball Players Association.
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A collective bargaining agreement is A. A contract for all players in the league. B. Another term for a standard player contract. C. An agreement between a player and an agent. D. A statue that determines the rights of a player and league.
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A. A contract for all players in the league
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The reserve system in Major League Baseball was A. a rule that allowed the designated hitter to only hit and not field. B. a rule that limited a free and open market for players. C. a rule that allowed the players to serve in the army reserve. D. a rule that allowed arbitration of player disputes.
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B. a rule that limited a free and open market for players.
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The three models for a sport agency business does not includes A. a freestanding sport management firm. B. a law practice only. C. a players association and a sport management firm. D. a sport management firm affiliated with a law firm.
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C. a players association and a sport management firm.
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Which one does not describe the ways that players associations support players? A. Providing them with salary and contract data. B. Providing them with information to support negotiations. C. Providing them with guidance in salary and labor arbitration. D. Providing them with equipment and instruction to enable them to perform at the highest possible level.
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D. Providing them with equipment and instruction to enable them to perform at the highest possible level.
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Which of the following does not describe the functions performed by a sport agent? A. Negotiating and administering the athlete's or coaches contract B. Marketing C. Financial planning D. Negotiating the collective bargaining contract for the player or coach
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D. Negotiating the collective bargaining contract for the player or coach
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The Professional Golf Association (PGA) restricts individual golfers from entering into endorsement unless it is A. related to golf only. B. with companies that sponsor the PGA tour. C. "in good taste." D. does not conflict with the LPGA.
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C. "in good taste."
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Five key problems in the sport agency profession do NOT include A. the agents' lack of understanding of the rules of the game. B. income mismanagement. C. conflict of interest. D. overly aggressive client recruiting.
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A. the agents' lack of understanding of the rules of the game.
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The most devastating problem that an athlete may have with his agent is probably A. inability to reach the agent when an important situation arises. B. the agent signs the player to an endorsement contract for a product or service he does not use. C. income mismanagement. D. the agent not being a lawyer.
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C. Income mismanagement
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Tank Black is A. the name of a team in the now defunct XFL Football League. B. the name of a famous football play executed by Red Grange at the height of his career. C. the name of a secret United States government weapon. D. a football agent who was sentenced to 5 years in prison for swindling NFL players he represented.
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D. a football agent who was sentenced 5 years in prison for swindling NFL players he represented.
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Who was the "endorsement king of the pre-Michael Jordan era?" A. Red Grange B. Carl Yastrzemski C. Arnold Palmer D. Bart Starr
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C. Arnold Palmer
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All of the following are objectives of person-centered branding except A. contriving an image to fit a product or brand. B. capitalizing on an athlete's recent performance. C. creating an authentic brand based on who a person is. D. focusing on a person's identity to establish an enduring brand.
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B. capitalizing on an athlete's recent performance
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When negotiating an endorsement contract the agent should be certain to maintain the client's exclusive rights and control over his or her A. uniform that they will wear. B. image and other endorsements. C. lines that they will speak in a commercial. D. None of these are correct.
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B. image and other endorsements
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An agent must help an athlete with the transition from a professional playing career as an athlete and with A. postcareer planning and retirement B. choosing the next sport to play C. family counseling D. reviewing tapes of his or her career
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A. postcareer planning and retirement
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The oldest and most established sport agency is SFX sports group? True/False
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False
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Free agency in Major League Baseball has existed since 1986. True/False
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False
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The average salary of NFL coaches is more than $3 million. True/False
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True
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NCAA rules require that the university's chancellor or president approve a coach's endorsement deal. True/False
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True
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Many lawsuits concerning a sport agent's incompetence, fraud and breach of fiduciary duties involve financial planning and investing. True/False
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True
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A sport agent is required to be a lawyer. True/False
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False
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The NFLPA is the only players association to regulate "runners" and financial planners. True/False
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True
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It is estimated that over 80% of professional athletes are represented by approximately 20% of agents. True/False
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True
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As professional sports grew and became televised nationally opportunities for athletes to endorse products decreased. True/False
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False
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