Intro to Business Exam 2 Study Guide from Quizzes (BUSA 120 Lynn) – Flashcards

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Preservation of a systematic, quantitative record of an activity is called
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Bookkeeping
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The financial accounting income that a company reports to its banks and shareholders should be the same amount as the tax income it reports to the government. T or F?
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False
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Accounting uses the past to help us make decisions about the future.
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True
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Financial accounting is made up of detailed reports of confidential data that help people within the company make decisions.
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False
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Without bookkeeping, the speaker on the video suggests that our world would come to a screeching halt.
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True
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It may seem like a strange question, but how many sets of books does a large US corporation keep?
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3
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Which type of accounting helps a company decide how to handle promotions?
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Managerial Accounting
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A hedge fund uses math and statistics to select investments. Because of this, hedge funds are a relatively low-risk way for beginning investors to enter the stock market.
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False
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A traditional bank makes money by borrowing it from savers and loaning it to entrepreneurs and other clients at a higher interest rate.
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True
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A line of credit is
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a preapproved loan for a certain amount.
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"Bad debts" in banking are
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loans that a bank does not expect to be repaid.
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Finance questions primarily are entertained by Investors, Intermediaries, and Entrepreneurs, or all of the above?
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All of the above
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Hamdi Ulukaya, the author of "How I Did It...Chobani," a. runs the company as a co-op. b. attracted a small group of investors, making it a limited partnership. c. is the sole owner of the company, financing it through loans and reinvested profits. d. took the company public in its fifth year and dramatically expanded operations with equity capital.
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c. is the sole owner of the company, financing it through loans and reinvested profits
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A budget has two basic elements (check both):
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Develop a written plan. Record/Write down your income and expenses.
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Jim and Kay Stice's advice for investing is:
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Diversify and invest for the long term.
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Although all of the statements below might be helpful in personal financial planning, select the five tips that Jim and Kay Stice recommend: (5 personal finance tips)
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Create and use a budget. Be wary of clever or complex investment schemes. Save early and save often. Keep fixed costs low. Spend less than you make.
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People generally make wealth through:
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Saving A business idea Luck A specialized skill
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In general, the riskier an investment alternative is, the lower its expected return.
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False
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Which of these statements is FALSE about the S&P 500? a. The S&P 500 tracks fewer companies than the DJIA. b. S&P stands for "Standard and Poor's." c. The S&P 500 is a stock index. d. The S&P 500 can be used to tell the general performance of US securities markets.
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a. The S&P 500 tracks fewer companies than the DJIA.
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Which of the following statements if FALSE about credit unions? a. They are for-profit businesses. b. They are cooperatives. c. They are a depository institution. d. They belong to their members.
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They are for-profit businesses.
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Financial intermediaries that help firms issue new securities to raise financial capital are called a. securities dealers. b. institutional investors. c. securities brokers. d. investment banks.
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Investment Banks
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According to the Lynda.com video, a marketing strategy a. determines where the marketing function resides in the organization chart. b. is needed in large but not small businesses. c. defines customers you're going after and how you'll influence their beliefs. d. identifies the firm's absolute advantage over other firms.
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c. defines customers you're going after and how you'll influence their beliefs.
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According to the Lynda.com video, marketing is a. needed by service organizations more than by manufacturing firms. b. central in coordinating and connecting several organizational functions. c. needed in B2B but not B2C businesses. d. the discipline that includes capital budgeting and critical path analysis.
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central in coordinating and connecting several organizational functions.
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Anticipating and responding to social and cultural trends is not important to the entertainment, fashion or technology industries because they change so rapidly.
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False
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I hope you know what it is but for starters, CRM stands for
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"Customer Relationship Management."
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The group of people most likely to buy a product is the
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target market.
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When firms divide their potential market according to values, attitudes, and lifestyles, they are making use of _____ segmentation.
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pyschographic
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A firm's marketing mix refers to the span of products the company sells to attract different types of customers.
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False
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In the context of marketing, promotion is best described as: a. the paid placement of advertising where consumers shop. b. the communication intended to influence consumer purchase decisions through information, persuasion, and reminders. c. any activity designed to increase sales that doesn't involve advertising or personal selling. d. the efforts that focus more on building goodwill among all stakeholders than on generating immediate sales by final consumers.
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b. the communication intended to influence consumer purchase decisions through information, persuasion, and reminders.
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Successful product differentiation requires that the: a. difference be real rather than merely perceived. b. product not only be different from those of competitors but also be better. c. products have both higher quality and higher cost than those of the competition. d. marketers put most of their efforts into developing an appropriate brand name.
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b. product not only be different from those of competitors but also be better.
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Which of the following is an example of brand extension? a. Dairy Queen offering a "Thin Mint Blizzard" with the Girl Scouts. b. All of the answers in this list are correct. c. Applying the "Sony" brand to a clothing line. d.Licensing Marvel characters to picture on cereal boxes.
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Applying the "Sony" brand to a clothing line.
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What do gasoline for cars, ketchup for french fries, and scarves have in common?
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They are pure goods.
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Skimming pricing involves offering new products at a premium price.
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True
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Penetration pricing is charging rock-bottom prices initially to gain market share.
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True
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Logistics is a disciple that uses logical criteria to select the best pricing strategies for goods.
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False
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Sales above the breakeven point will lead to a loss.
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False
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Changing Marketing Environment
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Consumer Trends Competition Technology Political Climate Regulatory
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