question

Preservation of a systematic, quantitative record of an activity is called

answer

Bookkeeping

question

The financial accounting income that a company reports to its banks and shareholders should be the same amount as the tax income it reports to the government. T or F?

answer

False

question

Accounting uses the past to help us make decisions about the future.

answer

True

question

Financial accounting is made up of detailed reports of confidential data that help people within the company make decisions.

answer

False

question

Without bookkeeping, the speaker on the video suggests that our world would come to a screeching halt.

answer

True

question

It may seem like a strange question, but how many sets of books does a large US corporation keep?

answer

3

question

Which type of accounting helps a company decide how to handle promotions?

answer

Managerial Accounting

question

A hedge fund uses math and statistics to select investments. Because of this, hedge funds are a relatively low-risk way for beginning investors to enter the stock market.

answer

False

question

A traditional bank makes money by borrowing it from savers and loaning it to entrepreneurs and other clients at a higher interest rate.

answer

True

question

A line of credit is

answer

a preapproved loan for a certain amount.

question

"Bad debts" in banking are

answer

loans that a bank does not expect to be repaid.

question

Finance questions primarily are entertained by Investors, Intermediaries, and Entrepreneurs, or all of the above?

answer

All of the above

question

Hamdi Ulukaya, the author of "How I Did It...Chobani," a. runs the company as a co-op. b. attracted a small group of investors, making it a limited partnership. c. is the sole owner of the company, financing it through loans and reinvested profits. d. took the company public in its fifth year and dramatically expanded operations with equity capital.

answer

c. is the sole owner of the company, financing it through loans and reinvested profits

question

A budget has two basic elements (check both):

answer

Develop a written plan. Record/Write down your income and expenses.

question

Jim and Kay Stice's advice for investing is:

answer

Diversify and invest for the long term.

question

Although all of the statements below might be helpful in personal financial planning, select the five tips that Jim and Kay Stice recommend: (5 personal finance tips)

answer

Create and use a budget. Be wary of clever or complex investment schemes. Save early and save often. Keep fixed costs low. Spend less than you make.

question

People generally make wealth through:

answer

Saving A business idea Luck A specialized skill

question

In general, the riskier an investment alternative is, the lower its expected return.

answer

False

question

Which of these statements is FALSE about the S&P 500? a. The S&P 500 tracks fewer companies than the DJIA. b. S&P stands for "Standard and Poor's." c. The S&P 500 is a stock index. d. The S&P 500 can be used to tell the general performance of US securities markets.

answer

a. The S&P 500 tracks fewer companies than the DJIA.

question

Which of the following statements if FALSE about credit unions? a. They are for-profit businesses. b. They are cooperatives. c. They are a depository institution. d. They belong to their members.

answer

They are for-profit businesses.

question

Financial intermediaries that help firms issue new securities to raise financial capital are called a. securities dealers. b. institutional investors. c. securities brokers. d. investment banks.

answer

Investment Banks

question

According to the Lynda.com video, a marketing strategy a. determines where the marketing function resides in the organization chart. b. is needed in large but not small businesses. c. defines customers you're going after and how you'll influence their beliefs. d. identifies the firm's absolute advantage over other firms.

answer

c. defines customers you're going after and how you'll influence their beliefs.

question

According to the Lynda.com video, marketing is a. needed by service organizations more than by manufacturing firms. b. central in coordinating and connecting several organizational functions. c. needed in B2B but not B2C businesses. d. the discipline that includes capital budgeting and critical path analysis.

answer

central in coordinating and connecting several organizational functions.

question

Anticipating and responding to social and cultural trends is not important to the entertainment, fashion or technology industries because they change so rapidly.

answer

False

question

I hope you know what it is but for starters, CRM stands for

answer

"Customer Relationship Management."

question

The group of people most likely to buy a product is the

answer

target market.

question

When firms divide their potential market according to values, attitudes, and lifestyles, they are making use of _____ segmentation.

answer

pyschographic

question

A firm's marketing mix refers to the span of products the company sells to attract different types of customers.

answer

False

question

In the context of marketing, promotion is best described as: a. the paid placement of advertising where consumers shop. b. the communication intended to influence consumer purchase decisions through information, persuasion, and reminders. c. any activity designed to increase sales that doesn't involve advertising or personal selling. d. the efforts that focus more on building goodwill among all stakeholders than on generating immediate sales by final consumers.

answer

b. the communication intended to influence consumer purchase decisions through information, persuasion, and reminders.

question

Successful product differentiation requires that the: a. difference be real rather than merely perceived. b. product not only be different from those of competitors but also be better. c. products have both higher quality and higher cost than those of the competition. d. marketers put most of their efforts into developing an appropriate brand name.

answer

b. product not only be different from those of competitors but also be better.

question

Which of the following is an example of brand extension? a. Dairy Queen offering a "Thin Mint Blizzard" with the Girl Scouts. b. All of the answers in this list are correct. c. Applying the "Sony" brand to a clothing line. d.Licensing Marvel characters to picture on cereal boxes.

answer

Applying the "Sony" brand to a clothing line.

question

What do gasoline for cars, ketchup for french fries, and scarves have in common?

answer

They are pure goods.

question

Skimming pricing involves offering new products at a premium price.

answer

True

question

Penetration pricing is charging rock-bottom prices initially to gain market share.

answer

True

question

Logistics is a disciple that uses logical criteria to select the best pricing strategies for goods.

answer

False

question

Sales above the breakeven point will lead to a loss.

answer

False

question

Changing Marketing Environment

answer

Consumer Trends Competition Technology Political Climate Regulatory

Intro to Business Exam 2 Study Guide from Quizzes (BUSA 120 Lynn) – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards