Intl-Bus17 – Flashcards
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Q. which of the following is not an element that constitutes a firm's marketing mix?
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reverse engineering
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Q. the set of choices the firm offers to its targeted market is known as the
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marketing mix
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Q. research has long maintained that a major factor of success for new products it he closeness of the relationship between
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marketing and r&d
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Q. according to levitt, which of the following statements is true
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technology drives the world toward a converging commonalty
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. the continuing persistence of ____ differences between nations acts as a major brake on the trend toward global consumer taste and preferences
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cultural and economic
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Q. the identification of distinct groups of consumers whose purchasing behavior differs form others in important ways is known as
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market segmentation
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q. if a market segments transcend national borders
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the company can view the global market as a single entity and pursue a global strategy
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Q. the most important aspect of a country's cultural differences, particularly important in foodstuffs and beverages is the impact of
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traditions
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Q. consumers in highly developed countries value ____ as compared to their counterparts in less developed nations
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product attributes
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Q. which of the following statements is false?
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product reliability may be a more important attribute in most advanced countries
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Q. the means a firm chooses for delivery the product to the consumer is its
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distribution strategy
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Q. the way a product is delivered is determined by
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a firm's entry strategy
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Q. contrary to levitt's suggestions, consumers in the most developed countries are often
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not willing to sacrifice their preferred attributes for lower prices
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Q. in a concentrated retail system
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a few retailers supply most of the market
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Q. by acquiring retailers in different countries, large global retailers such as carrefour and Wal-mart have increased
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retail concentration
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Q. a country with high car ownership, a large number of households with refrigerators and a large number of two income families tend to have
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retail concentration
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Q. In a ____ retail system, a few retailers supply most of the market
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concentrated
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Q. which of the following is not a key difference between distribution systems in different countries?
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channel speed
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Q. A ____ retail system is one in which there are many retailers, no one of which has a major share of the market
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fragmented
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Q. which of the following statements about retail systems is true?
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one factor contributing to greater retail concentration is an increase in car ownership
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Q. in terms of retail concentration, developed countries tend to have a higher degree of concentration than developing countries for all of the following reasons except
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tradition of established local neighborhoods in which people walk to stores
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Q. developed countries are more likely to have a
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concentrated retail system
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Q. the number of intermediaries between the manufacturer and the consumer is referred to as
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channel length
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Q. if a producer sells through an import agent, a wholesale and a retailer, then
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a long channel exists
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Q. the most important determinant of channel length is the degree to which a retail system is
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fragmented
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Q. which of the following statements about fragmented retail systems is true?
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fragmented retail systems tend to promote the growth of wholesalers to serve retailers
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Q. what kind of retail systems do rural india and china have?
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fragmented
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Q. with a concentrated retail sector
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the orders generated from each sales call can be large
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Q. a(n) ____ distribution channel is one that is difficult for outsiders to access
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exclusive
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Q. When a channel is exclusive
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it is often difficult for a new firm to get access to shelf space in supermarkets
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Q. the expertise, competencies and skills of established retailers in nation and their ability to sell and support the products of international businesses is
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channel quality
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Q. which of the following does not affect a firm's international communication?
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channel exclusivity
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Q. to overcome cultural barriers, companies should
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develop cross-cultural literacy
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Q. when the receiver of a message evaluates a message base don the status or image of the sender, ____ are said to have occurred
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source effects
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Q. the extent to which the place of manufacturing influences product evaluations is known as
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country of origin effects
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Q. the probability of effective communications is reduced by
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noise effects
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Q. which of the following statements about barrier to international communication is true?
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noise is extremely high in highly developed countries such as the US
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Q. when a firm emphasizes personal selling rather than mass media advertising in the promotional mix, the firm is using a
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push strategy
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Q. which of the following statements is true?
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mass communication has cost advantages for firms in consumer goods industries that are trying to sell to a large segment of the market
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q. a firm that depends more on mass media advertising to communicate the marketing message to potential consumers is using a
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pull strategy
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Q. factors that determine the relative attractiveness of push and pull strategies include all of the following except
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noise levels
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Q. when the firms in the consumer goods industry are trying to sell to a large segment of the market they favor a
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pull strategy
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Q A(n) ___ strategy is favored by firms that sell industrial products or other complex products
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push
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Q. if media availability is limited, a firm should
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use a push strategy
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Q. when distribution channels are short, firms should
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use a push strategy
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Q a push strategy is appropriate when
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the firm is selling complex new products
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Q. if a firm is facing long distribution channels, the firm should choose a ____ strategy
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pull
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Q. which of the following is an argument that supports global advertising?
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standardized advertising lowers the costs of value creation by spreading the fixed costs of developing the advertisements over many countries
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Q. when a company charges whatever the market will bear, the company is using
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price discrimination
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Q. in order for price discrimination to be successful
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markets must be kept separate
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Q. if a ____ change in a price produces a ____ change in demand, then price is elastic
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small; large
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Q. a measure of the responsiveness of demand for a product to change in price is referred to as
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price elasticity of demand
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Q. ____ occurs when an individual or business capitalizes on price differential for a firm's product between two countries by buying the product in the country where the price is low and reselling it in the country where prices are higher
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arbitrage
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Q. which of the following statements about price discrimination is true?
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it involves charging whatever the market will bear
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Q. what is the most important factor in determining the elasticity of demand for a product in a given country?
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income level
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Q. which of the following statements is falst?
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the lesser the number of competitors, the higher the elasticity of demand
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Q. in a country where competition is limited
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prices will be high
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Q. for ____ to work, the firm must normally have a profiable position in another national market, which it can use to subsidize aggressive pricing in the market it is trying to monopolize
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predatory pricing
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Q. this refers to impact a firm's pricing strategy in one market may have on its rivals' pricing strategy in another market
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multipoint pricing
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Q. tight cross-functional integration between r&d, production and marketing can help a company to ensure that all of the following take place except
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product development projects are driven by internal needs
