Infosys Business Plan Essay Example

analyze the current marketing strategies of reliance fresh. •To recommend strategies for future course of action. Methodology: To understand the Marketing strategy of Reliance fresh the research will be based on both primary as well as secondary data i.

e. it include the survey or questionnaire method, telephonic interview as well as the personal interview methods of data collection and also involve an analysis of available secondary data including management journals, research reports from consultancies, current.Defining the problem and the research objective. The research objective states that what information is needed to solve the problem. The objective of research is to analyze the marketing strategy of Reliance fresh. Developing the research plan.

Once the problem is identified, the next step is to prepare a plan for getting the information needed for the research. The present study will adopt the exploratory approaches wherein there is a need to gather large amount of information before making a conclusion.If required, the descriptive and casual approaches may also be used. To evaluate the effectiveness of the marketing strategy of Reliance fresh, questionnaire will be administered to the target group. These questionnaire will primarily be structured- disguised to touch upon issues that people tend to be guarded on.

Sampling: A sample of retail outlets of Reliance fresh in South Delhi would be taken. Based on insight gathered from the above and thorough analysis, recommendations will be given for future course of action