Advertisements utilize aesthetics and attractiveness to promote their products, using attractive individuals to endorse popular items. The inclusion of physically appealing and well-regarded actors in movies has shown to attract a large audience and generate significant profits (Couldry, 2012). Additionally, fairy tales often portray the most beautiful character as the protagonist, juxtaposing them against an antagonist who is depicted as unattractive or disfigured.
These techniques tend to convey to young children the idea that beauty is desirable and ugliness is undesirable. Advertisements, movies, and fairy tales can make adjustments to promote positive feelings towards unattractive individuals. One effective method is to increase the proximity of unattractive characters, as frequent exposure can help improve people's attitudes towards them. Proximity is crucial in changing negative perceptions of physically unattractive people (Cardwell ; Flanagan, 2004). With time, c
...onstant familiarity can lead to the perception of unattractive individuals as attractive.
Another approach is to utilize the concept of similarity. This involves the audience searching for characters who share similar ideologies and interests, leading them to realize that they are similar to the less attractive characters. As a result, their attitudes also change (Cardwell ; Flanagan, 2004).
Implementing familiarity techniques can also contribute to improving people's positive attitudes towards those who are physically unattractive. As individuals form good relationships with such individuals, their attitudes change and they begin to perceive them as attractive (Cardwell & Flanagan, 2004).
References
- Couldry, N. (2012). Media, society, world: Social theory and digital media practice. Polity.
- Cardwell, M., & Flanagan, C. (2004). Psychology A2: The complete companion. Cheltenham: Nelson Thornes.
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