Question 1

A ____________ is any group that has an actual or potential interest in or impact on an organization\'s ability to achieve its objectives. a. People b. Public c. Profile d. Pro-association

Accepted Answer

b. Public

Question 2

A company could see its competition as all other companies that compete for the consumer dollar. a. True b. False

Accepted Answer

a. True

Question 3

At the core or first level of competition, Hyatt Hotels would consider as their competition: a. Best Western, Holiday Inn, and Ramada b. Your apartment c. KOA campgrounds d. Marriott, Intercontinental, and Westin

Accepted Answer

d. Marriott, Intercontinental, and Westin

Question 4

Defining people by their birthrate may be less valuable to marketers than defining them by their life stage or lifestyle. a. True b. False

Accepted Answer

a. True

Question 5

Each society contains _____________, groups of people with shared value systems based on common life experiences or situations. a. Elements b. Character sets c. Clicks d. Subcultures

Accepted Answer

d. Subcultures

Question 6

Existing laws concerning marketing abuses are often difficult to enforce. a. True b. False

Accepted Answer

a. True

Question 7

Gen Xers look for something different, which means they spend ____________. a. More than boomers b. More than Millennials c. More than boomers and Millennials d. Less than boomers

Accepted Answer

a. More than boomers

Question 8

Good marketers have two methods-marketing intelligence and marketing research-for collecting information about the environment. a. True b. False

Accepted Answer

a. True

Question 9

Hotel developers generally have lower barriers to entry than restaurant developers. a. True b. False

Accepted Answer

b. False

Question 10

Hotel marketers could see the accounting department as a part of their microenvironment. a. True b. False

Accepted Answer

a. True

Question 11

MADD (Mothers Against Drunk Driving) has had a considerable impact on the hospitality industry\'s approach to serving alcohol. a. True b. False

Accepted Answer

a. True

Question 12

Marketing services agencies include banks and credit companies that help hospitality companies finance their transactions. a. True b. False

Accepted Answer

b. False

Question 13

One of the outcomes of currency devaluations in a destination country such as Argentina is that the country ____________ as a destination of conventions and meetings. a. Starts losing b. Starts gaining c. Remains unaffected d. None of the above

Accepted Answer

b. Starts gaining

Question 14

The Internet has created both __________________________________ transparency. a. Disintermediation and pricing b. Mediation and pricing c. Intermediation and pricing d. Disintermediation and supply

Accepted Answer

a. Disintermediation and pricing

Question 15

The ________ consists of the forces close to the company that affect its ability to serve its customers. a. Legal environment b. Microenvironment c. Macroenvironment d. Marketing environment

Accepted Answer

b. Microenvironment

Question 16

The ________ environment includes institutions that affect society\'s basic values, perceptions, preferences, and behaviors. a. Political b. Technological  c. Cultural d. Legislative

Accepted Answer

c. Cultural

Question 17

The competitive environment in the hospitality industry is __________________. a. Predictable b. Unpredictable c. Both predictable and unpredictable d. Neither predictable nor unpredictable

Accepted Answer

b. Unpredictable

Question 18

The first stage of the environmental scanning process is: a. Determining how information will be collected b. Determining the areas that need to be monitored c. Implementing the plan d. Collecting data

Accepted Answer

b. Determining the areas that need to be monitored

Question 19

The hotel industry characteristically has a _______________ barrier to exit. a. Low b. Moderately low c. Moderately high d. High

Accepted Answer

d. High

Question 20

The hotel industry in general has a _______________ barrier to entry. a. Low b. Moderately low c. Moderately high d. High

Accepted Answer

c. Moderately high

Question 21

The most dramatic force shaping our destiny is: a. Political b. Natural c. Environmental d. Technological

Accepted Answer

d. Technological

Question 22

The number of women in the American workforce is approaching 30 percent. a. True b. False

Accepted Answer

b. False

Question 23

The restaurant industry is characterized by a ______________ barrier to entry. a. Low b. Moderate c. High d. Does not apply

Accepted Answer

a. Low

Question 24

There is no underclass in the United States. a. True b. False

Accepted Answer

b. False

Question 25

Today\'s baby boomers account for nearly ____ percent of the population. a. 15 b. 20  c. 25 d. 30

Accepted Answer

c. 25

Question 26

Today\'s baby boomers spend about $______ trillion annually. a. 1 b. 2 c. 2.5 d. 3

Accepted Answer

b. 2

Question 27

Two forces that affect the competition are the ability of companies to ______ and _____ markets. a. Enter, exit b. Plan, enter c. Plan, control d. Control, exit

Accepted Answer

a. Enter, exit

Question 28

When analyzing the competition, a question put to customers might be \"Name the company from whom you would prefer to buy the product.\" In this case you are looking for: a. Share of mind b. Share of market c. Share of heart d. Share of belief

Accepted Answer

c. Share of heart

Question 29

Which of the following can be cited as an example of microenvironment as well as macroenvironment? a. Competitors b. Demographics c. The company d. Cultural forces

Accepted Answer

a. Competitors

Question 30

Which of the following is NOT a general trend in the United States? a. More attention being paid to both the disabled and gay and lesbian markets b. Population getting older c. College graduation rates staying roughly the same d. More women in the workforce

Accepted Answer

c. College graduation rates staying roughly the same

Question 31

Which of the following is NOT a type of macroenvironmental impact? a. Competitive b. Monopolistic c. Natural d. Technological

Accepted Answer

b. Monopolistic

Question 32

Which of the following is NOT a type of microenvironment ? a. The company b. Marketing channel c. Demographics d. Broad range of public

Accepted Answer

c. Demographics

Question 33

Which of the following is not an example of a financial intermediary? a. Banks b. Credit companies c. Departmental stores d. Insurance companies

Accepted Answer

c. Departmental stores

Question 34

Which of the following is not an example of a marketing intermediary? a. Public relations agencies b. Next-day delivery providers c. Advertising agencies d. Direct mail houses

Accepted Answer

b. Next-day delivery providers

Question 35

_______________ is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. a. Demography b. Demagoguery c. Relative statistics d. General statistics

Accepted Answer

a. Demography

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