question

In 1955, __________ percent of women worked outside the home.

answer

c. 35

question

The U.S. population is growing in many __________ states.

answer

a. western

question

Which of the following is a major reason for the U.S. hospitality industry's high turnover rates?

answer

b. limited opportunities for advancement

question

Which of the following laws addresses the employment of minors?

answer

d. Fair Labor Standards Act

question

Specific, step-by-step procedures for accomplishing a task are given in a job:

answer

c. breakdown.

question

Which of the following defines the education and skills an employee must have to perform a job?

answer

b. job description

question

Darcy manages the Riverside Café. She wants to determine how many covers (meals) each FTE (full-time-equivalent) employee served during the day. The Riverside served 635 covers that day and employed 13 FTE employees. That means that __________ covers were served per FTE employee.

answer

b. 49 (rounded)

question

Which of the following statements about human resources (HR) managers and job candidates is true?

answer

d. HR managers often are more interested in a job candidate's intellect and attitude than in specific skills.

question

Which of the following statements about employee training is false?

answer

a. It is not necessary to constantly train and retrain employees on basic job tasks.

question

The more employee awards a company gives, the:

answer

c. more motivated its employees are likely to be.

question

The "Four P's of Marketing" are:

answer

c. product, place, price, and promotion.

question

Managers can raise or lower consumer demand through various strategies if demand for a product or service is:

answer

b. elastic.

question

Which of the following is not one of the six categories of promotional activities?

answer

a. relationship marketing

question

Good marketing plans are reviewed and sometimes revised on a(n) __________ basis.

answer

b. quarterly

question

The ability to be an effective salesperson:

answer

c. can be learned.

question

Which of the following is not a characteristic of advertising?

answer

c. It attempts to tell all sides of the story about a product or service.

question

Which of the following items is not an example of advertising?

answer

d. word-of-mouth

question

The goal of public relations is to:

answer

a. improve the climate or atmosphere in which a company operates.

question

Which of the following statements about publicity is true?

answer

b. Publicity is more credible with consumers than an ad.

question

The aim of sales promotion techniques is to:

answer

d. b and c

question

Buying a franchise does not provide a hotel owner with:

answer

c. experienced managers and employees.

question

Hotel management companies came about because:

answer

b. individuals who didn't know much about hotels, such as developers and real estate investors, built hotels

question

According to the two-thirds/one-third lease, two-thirds of the __________ went to the owner and one-third went to the hotel company.

answer

d. gross operating profit

question

The portion of the management fee that is based on a percentage of a negotiated level of profitability is called the:

answer

a. incentive fee

question

In 1970, there were __________ management companies.

answer

d. fewer than 10

question

Robert M. James started the International Council of Hotel and Motel Management Companies in order to:

answer

a. create networking opportunities and provide information for management company representatives.

question

Management companies are __________ part-owners of the hotels they manage.

answer

b. usually

question

Which of the following is usually considered an operator-reimbursable expense?

answer

d. national advertising

question

It is common for a management contract to give the owner approval of the:

answer

a. general manager.

question

One of the disadvantages a management contract has for hotel owners is that:

answer

c. the owners are still primarily responsible for funding their properties.

question

The actual number of meals served at a food function or during a meal period._______

answer

Cover

question

A recruiting and training tool that outlines for a particular job (1) the title that goes with a job, (2) the person to whom the employee reports (3) the work to be performed (in general terms), (4) the education or skills the employee must have, and (5) the physical requirements of the job. ________

answer

Job description

question

Training that seeks to make all workers feel comfortable in their workplace, no matter what their race, culture, sex, or age. ________

answer

Diversity Training

question

A meeting between a manager and an employee, to (1) let the employee know how well he or she has learned to meet company standards, and (2) let the manager know how well he or she is doing in hiring and training employees. Typically held every 3,6, or 12 months, depending on the employee's performance and experience. ________

answer

Performance review

question

The areas of a hotel or restaurant in which personnel have little or no direct guest contact, such as kitchen areas and the accounting department. ________

answer

Back Of the House

question

6. The main text of an ad. ________

answer

Body copy

question

A unique trademark, name, symbol, signature, or device used to identify a company or other organization. ________

answer

Logotype

question

The four basic marketing responsibilities: product, place, price, and promotion. ________

answer

Four P's of Marketing

question

The areas of a hotel or restaurant in which employees have extensive guest contact, such as the front desk ( in hotels), and the dining room (in restaurants). ________

answer

Front of the house

question

The most prominent part of a print advertisement, in which a promise or benefit is often expressed. It is used to get attention. ________

answer

Headline

question

The owner's representative monitoring the operation of the hotel. ________

answer

Asset Manager

question

That portion of the management fee (paid by hotel owners to hotel management companies) that is based on a percentage of income before fixed charges (also known as gross operating profit), or on a percentage of cash flow after debt service. ________

answer

Incentive Fee

question

A written agreement between an owner and an operator of a hotel or motor inn by which the owner employs the operator as an agent (employee) to assume full responsibility for operating and managing the property. ________

answer

Management Contract

question

Measurements that tell managers how long it should take an employee to complete tasks using the best methods management has devised, and how many tasks an employee can perform in a given time period. This measurement differs according to the task the employee is performing. ________

answer

Productivity standards:

question

The specific, step-by-step procedures for accomplishing each task of a particular job. ________

answer

Job breakdown

question

A hotel pricing system, adapted from the airlines, that uses a hotel's computer reservation system to track advance bookings and then lower or raise prices accordingly to yield the maximum revenue. ________

answer

Revenue Management

question

The variety of marketing activities a business engages in. ________

answer

Marketing Mix

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